American/Western Fruit Grower

Cover Story

Pumping Up Profits

Savvy tree fruit growers don't just cut costs - they maximize returns.

Features

'UFO' For Cherries

A new training system may be unknown to most growers, but it shows promise.

More Potassium Please

Now's the time to give your fruit and nut trees a heaping helping of Special K.

On A Tangent

A California winegrape grower is planting the largest Albarino vineyard in North America.

Look To The Sky

A New Mexico vineyard adds a satellite weather transceiver for frost protection.

Connecting With Consumers

Fruit nurseries look to address the needs of both growers and consumers with their new offerings.

2007 Apple Crop Forecast

Weather patterns took their toll on growers across the nation, but quality looks promising.

Columns

Departments

Efficient Tractors

New Holland's new compact tractors are designed with ergonamics and energy savings in mind.