Sakata Vegetables Debuts New Website | GrowingProduce | Article
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Sakata Vegetables Debuts New Website

Improved navigation and more readily available distributer information are just a few of the new features.

October 23, 2012

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The Sakata Vegetables website has undergone major overhaul. Visitors to the site can find everything they need to know about Sakata’s vegetable line-up (for both commercial and home grown) at one new web address — www.sakatavegetables.com.
The site features an informative, easy-to-navigate format with extensive product information for dealers, growers, and retailers. Key features include a resource library with videos, brochures and catalogs, and recent articles about Sakata products and services, and a Top Crop section that shows growers what Sakata products are the most popular amongst customers.

Plus, an extensive photo library provides easy and timely access to quality images; registered users can search and download a wide variety of photos at various resolutions. In addition, growers can locate Sakata dealers along with their contact information.

John Nelson, director of sales and marketing, vegetables, explains the motivation for a new website. “Sakata has a long history of breeding breakthrough genetics, and we want to tell the world about our products in an easily accessible way. The new website is one of several marketing initiatives we have launched to improve our communications with dealers, growers, and retailers and to make product information more readily available to all levels of the distribution chain,” says Nelson.
 

Source: Sakata news release

Tags: online marketing; vegetable varieties; seed technology
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