Rick Vanvranken says writing good press releases about crop performance can be savvy marketing; but think carefully about how you tell your story — good or bad.
Retailers’ race to win the most sustainable produce prize leaves growers trying to keep up with fast-developing demands.
A recent Purdue study says current food safety practices aren’t killing listeria in romaine lettuce tissue. Rutger’s Richard VanVranken says the report isn’t as alarming as it sounds.
Everyone’s No. 1 marketing strategy should be to know your market. Even if you don’t care to admit it, […]
In some cases, a higher profit margin line of products just might be the icing on the cake that keeps a farm business going.
The Vidalia Onion Committee gets it. Stemilt gets it. Rachael Ray loves it. Marketing firms are raving about […]
Still New Jersey’s “pick of the crop,” Ed Wuillermin & Sons Farm in Hammonton graced the magazine’s cover more than 20 years ago.
“Local” continues to be an important marketing concept. Many agree with Sherri Marolda, who farms in Atlantic County, NJ, […]
A marketing plan that includes every currently popular catch phrase is going to raise more red flags than interest in a business proposal.
University of Pennsylvania Wharton School marketing professor David Bell was being interviewed on my local NPR station about […]
Inviting guests to your operation to dine on your crops provides you with a built in focus group as well as additional income.
Getting to know the demographics of your market is key to maximizing your return on investment.
Social marketing aims to bring attention, support, and action to a cause, and can help increase your business’ bottom line.
Richard VanVranken posits that agri-tainment and agri-tourism are not as new as we think, and that the trend was even seen as early as the late 1800s.
What’s that “Field of Dreams” movie line again? All too frequently, that’s the way most new and many […]
It turns out that there really is a “Barnum Effect” according to psychologists. “There’s a sucker born every […]
To join a marketing cooperative or to market cooperatively was the question of the day at the Wholesale […]
We haven’t heard much about the 1% issue lately, but have you ever heard of the 4 percenters? […]
There’s a lot of buzz in corporate America these days about community engagement. Indeed, there are vice presidents […]
Half way through one of my radio commentaries, the host told me he’d love to hear about some […]