Shannon Ross Shepp
Time to Show Consumers That the O.J. Glass is Half Full
As Florida’s citrus industry recovers and times change, investment and innovation in marketing will be key to future success.
Why Florida Citrus Industry Has a Vibrant Future
Signs indicate it might be time for stakeholders to turn up focus on consumer programs in lieu of the maintenance mode dictated by pests and disease.
Drink Your Orange Juice, Science Says So
In a world of increasing demand for transparency from consumers, a healthy dose of marketing mindfulness matters.
Bonds Between All Farmers Are Plentiful and Powerful
Crop segments aside, there’s strength, grit, hope, challenge, passion, selflessness, and service that deeply root all involved in this field.
In All Kinds of Weather, Florida Citrus Folk Stick Together
Growers, industry stakeholders, and legislators committed to recovery after Hurricane Irma shakedown.
Help Consumers Read past Negative Headlines About Orange Juice
When it comes to this liquid sunshine, there are plenty of positives to point out.
Telling The Story Of Florida Citrus More Important Now Than Ever
HLB forces an emphasis on grassroots efforts to paint a positive picture.
Millennial Moms, Florida Orange Juice A Good Mix
Learn what new marketing strategies are being employed by the Florida Department of Citrus to reach this vital consumer segment.
Repeat After Me: I Believe In Florida Citrus
As scientists continue to develop new and innovative ways to combat HLB, we must keep consumers in mind as well.
Florida Department Of Citrus Thankful, Hopeful As New Season Sets In
Organization’s executive director says cutting-edge technology key to delivering brand message.