Florida Partners With South Korea To Promote Grapefruit

Florida Commissioner of Agriculture Adam Putnam announced a unique partnership with Outback Steakhouse restaurants in South Korea to promote Fresh From Florida grapefruit during their spring/summer menu.
“We are proud to announce this great partnership with an iconic American restaurant in a growing market,” said Putnam. “South Korea continues to be a great trade partner, especially in Florida grapefruit, and this unique venture will highlight Florida citrus in an exclusive menu item.”

There are currently 110 Outback locations in South Korea that will begin featuring a “Fresh From Florida” red grapefruit cocktail. Since 2007, the volume of Florida grapefruit exports to South Korea has grown more than 400% to more than 358,000 cartons this year. From January through March, Florida is the source for more than 80% of all U.S. grapefruit exports, reaching almost $100 million in 2013.

Total exports of Florida products to Korea also continue to increase. In 2013, South Korea received more than $52.5 million worth of Florida agricultural products, ranking it Number 22 in the world. South Korea is currently the fastest growing major market for exports from Florida.
In addition to the Outback partnership, other international successes in Asia include:

  • South Korean distributor JinWon has expanded marketing efforts of fresh Florida grapefruit to 300 stores across Korea.
  • Okuwa grocery has agreed to promote fresh grapefruit in 173 grocery stores in Japan.
  • A partnership with Growers Synergy in Singapore provides Valencia oranges, grapefruit, tomatoes, juice and blueberry wine to 170 retail outlets.
Topics: , ,

Leave a Reply

Citrus Stories
CitrusCalifornia High Heat Warning Issued
June 23, 2015
The California Division of Occupational Safety and Health (Cal/OSHA) is advising all employers to protect their outdoor workers from the Read More
Close-up of Sugar Belle LB 8-9
Varieties & RootstocksSounds Like Chime Is Right For Sugar Belle LB 8-9
June 22, 2015
Well-vetted variety is finding its sweet spot amid today’s HLB-influenced production practices. Read More
non-gmo label leafy greens
CitrusResearchers Ready To Testify Before Congress About GMOs
June 22, 2015
UF/IFAS grad students seeking to field questions relating to the GMO regulatory processes, food labeling, and product safety. Read More
2015 Florida Citrus Industry Annual Conference crowd
CitrusFlorida Citrus Growers’ Resolve Put To The Test
June 22, 2015
During annual conference, industry leaders call for an ‘all in’ approach to survive current crisis. Read More
Insect & Disease UpdateAsian Citrus Psyllid Quarantine Expanded Again In California
June 22, 2015
Following an Asian citrus psyllid (ACP) find in San Luis Obispo County in May the California Department of Food and Read More
smartphone app for citrus greening
Insect & Disease UpdateNew Smartphone App Developed To Help Put Citrus Pests In Their Place
June 19, 2015
Free program allows growers to multiple variables to determine the best pesticide to use. Read More
CitrusPollinator Protection Dependent On Pure Partnerships [Opinion]
June 18, 2015
Florida bee BMPs program has not only improved cooperation between growers and beekeepers, but also shows that voluntary efforts work. Read More
The Latest
money down the drain
CitrusGovernor’s Budget Veto Likely To Shutter UF/IFAS …
June 25, 2015
A $180,000 increase, plus another $720,000 in funding for program gone in the stroke of a pen. Read More
blue orchard bee
CitrusPlight Of Pollinators Presenting Sticky Situation
June 24, 2015
Growers, beekeepers, and the ag-chem industry urged to work together to protect pollinators and plants. Read More
dripping orange
CitrusFlorida Legislative Session Bittersweet For Citrus
June 23, 2015
Gov. Rick Scott OKs almost $20 million to fight HLB; vetoes nearly $4 million in other related initiatives. Read More
CitrusCalifornia High Heat Warning Issued
June 23, 2015
The California Division of Occupational Safety and Health (Cal/OSHA) is advising all employers to protect their outdoor workers from the Read More
non-gmo label leafy greens
CitrusResearchers Ready To Testify Before Congress About GMOs
June 22, 2015
UF/IFAS grad students seeking to field questions relating to the GMO regulatory processes, food labeling, and product safety. Read More
2015 Florida Citrus Industry Annual Conference crowd
CitrusFlorida Citrus Growers’ Resolve Put To The Test
June 22, 2015
During annual conference, industry leaders call for an ‘all in’ approach to survive current crisis. Read More
CitrusPollinator Protection Dependent On Pure Partnerships [O…
June 18, 2015
Florida bee BMPs program has not only improved cooperation between growers and beekeepers, but also shows that voluntary efforts work. Read More
UF/IFAS certificate of farm labor management
CitrusFlorida Growers Working Toward Safety And Equality
June 17, 2015
New Certificate Program educates farm supervisors on best practices. Read More
CitrusPresident Obama Allocates $110M For Drought-Relief
June 16, 2015
On Friday, President Obama announced the investment of $110 million to support workers, farmers, and rural communities suffering from drought Read More
Lake Howell in Casselberry, FL
CitrusFarm Bureau Offers Detailed Analysis Of Waters Of The U…
June 15, 2015
Rule will give EPA “sweeping powers” to regulate land use, according to the American Farm Bureau Federation. Read More
Florida BMPs grower meeting
CitrusFlorida BMPs Program Racks Up More Successes
June 15, 2015
The Florida legislature passed the 1999 Florida Watershed Restoration Act that gives the Florida Department of Agriculture and Consumer Services Read More
secrets can do lots of damage
CitrusConfidentiality Counterproductive For Today’s Far…
June 15, 2015
No longer is transparency an anomaly among the grower community, it's become necessary to survive and succeed. Read More
squeezing an orange
CitrusFlorida Citrus Season Grinding Toward Sour Finish
June 10, 2015
USDA’s updated estimate keeps orange count in check at historically low total. Read More
Charlotte's Web-medical marijuana in greenhouse
CitrusFlorida Still Playing Medical Marijuana Waiting Game
June 9, 2015
Growers and potential patients hold their breath while next steps are taken to spin Charlotte’s Web. Read More
CitrusParamount Farms Renamed As Part Of The Wonderful Compan…
June 9, 2015
Roll Global officially changed its name to The Wonderful Company recently. This strategic move will align the company’s long-standing passion Read More
Guava Fruit Fly specimen
CitrusLos Angeles County Under Quarantine Following Guava Fru…
June 9, 2015
A portion of Los Angeles County has been placed under quarantine for the guava fruit fly (GFF) following the detection Read More
motorized conveyor belt for citrus juice processing
CitrusFlorida Juice Plant Put On Auction Block
June 8, 2015
Financial troubles catch up with Ft. Pierce manufacturer and bottler as feds seize all assets. Read More
Crisafulli Groves sign in Merritt Island, FL
CitrusCrisafulli Citrus Matriarch Passes Away At 98
June 5, 2015
Josephine Crisafulli Ramshur spent the majority of her life caring for the groves that carry her family name. Read More