Florida citrus growers Vic Story and Marty McKenna have created the Legend of Sun Lion Florida tangerines brand for the 2012-2013 season. The new venture is pledging 10% of company net profits to Florida panther conservation efforts.
“No offense to clementines or Cuties or any other products on the market but Florida growers produce the tastiest tangerines in the world,” said Vic Story, one of the grower-founders of The Sunshine Story LLC, the company created to market the new tangerines. “We decided it was time to brand a Florida product and get it into consumers’ hands. Couple that with helping protect a sacred symbol of Florida wildlife and it is a win-win.”
The Legend of Sun Lion brand is woven around the tale of Sun Lion, a Florida panther kitten who serves as the product’s mascot. The brand’s high quality graphic packaging and illustrations welcome consumers to partake in an interactive story.
“We really believe this product is something families can buy into,” Marty McKenna added. “Not only can they feel good about feeding their children tasty, healthy snacks, but they can also take pride in protecting the environment.”
Click here for more information about Legend of Sun Lion and the Florida panther.