New easy-peel, seedless varieties offer market potential.
Elizabeth Steger estimates crop will drop by 26%.
Challenging campaign typified by forecasts influenced by the negative impacts of HLB.
For the fourth consecutive month, ground is gained in Valencias.
Updated crop estimate from USDA reveals uptick for third month in a row.
Momentum carries over big time from last month’s elevated expectation in output.
A bump in projected Valencia production breaks long string of sobering reports.
Updated USDA estimate holds serve again; hasn’t dipped since December.
Organization’s executive director says cutting-edge technology key to delivering brand message.
Defining cutting-edge sweet selections presenting problem for growers, processors.
Industry group warns that forecast may drop if fewer acres are taken into account in the drought-plagued state.
More UF/IFAS-developed varieties coming to fruition thanks to long-term undertaking by growers, stakeholders.
The Sunshine State’s signature beverage has lost its market identity. Industry group’s goal is to get it back.
USDA’s updated estimate keeps orange count in check at historically low total.
Not since the 1965-1966 season have production numbers looked so bleak.
Updated USDA forecast shows no change in orange and grapefruit yield.
Unique approaches and techniques being employed to sustain and squeeze more out of critical research.