E.W. Brandt & Sons Rebrands As RemBrandt Masterpiece Fruit

Long-time Yakima Valley fruit company E.W. Brandt & Sons is expanding its operations and re-launching its brand as RemBrandt® Masterpiece Fruit. The company is making the investments to capitalize on growing demand for its fresh fruit, both domestically and overseas, according to Allen Brandt, president, who co-leads the family-run company with his brother and vice president, Dana Brandt.

The investments come after the company reorganized last year, putting new leadership in place and divesting its fruit tree nursery division. “After much soul searching, the family decided that the nursery business was a distraction,” said Brandt. “It was in the best interest of our growers, our retail customers and our family to focus all our energies on our core business.”

Since then, the Brandts have added acreage and increased storage capacity with a new facility that includes a small specialty packing line designed to meet customers’ custom packaging needs quickly and efficiently. Machinery is being upgraded across the entire operation, including implementation of a state-of-the-art integrated software system to enhance end-to-end inventory management and tracking. They have expanded field service and are actively seeking new growers to meet the increasing demand from its customers.

The company, which maintains its own sales force, is also making substantial investments in marketing. The new brand, which features the tag line “Masterpiece Fruit” and a majestic lion drawn by Rembrandt himself, was designed to be recognizable to buyers from across the globe. It was launched by a new website: RemBrandtFruit.com. The company trademarked the RemBrandt® brand name several years ago and has used it in packaging. It was so well received both domestically and internationally, says Brandt, that it made sense to brand the company under it going forward. “Our customers really liked the name,” he said. “It’s memorable and it instantly reflects the commitment to enduring quality that our company and our family stand for.”

Year-over-year sales growth prompted the expansion, but according to Brandt,it is only part of the story behind the recent investments. It is also about assuring fruit quality. “We are not the biggest, but we are intent on being the best,” he said. “Since our earliest days, we have continually reinvested our resources to stay at the forefront of quality and food safety.” The company was the first in the U.S. to be Certified SQF 2000 – Level 3, the comprehensive international standard for food safety and quality management and it has developed packaging innovations to protect fruit on its way to market. He adds, “As a family run company, we are very hands-on across the entire operation, from farming to packing to sales. We believe it is the only way to assure our customer gets the best possible fruit.”

That attention to detail is paying off, according to Bertha Manzo Goehner, president of Wenoka Sales, a Wenatchee, WA company that partners with the Brandts to market their fruit to Mexico, Central and South American markets. “My customers prefer Brandt fruit because they trust the consistency and quality of the pack,” she says. “That quality has enabled us to become the leading seller of golden delicious apples in Mexico.”

The new RemBrandt brand will roll out in packaging and promotions throughout 2014, according to Brandt, who cited other reason for the name change: The company is still family owned – but it is no longer just E.W. Brandt and “Sons.” Although Everette Brandt and his wife (and lifelong business partner) Ada still watch over the family business, it is not only sons – but grandsons and granddaughters – who are actively involved in running the company, and the next generation is already in training. “We plan to produce great fruit for generations to come,” he said.

Source: E.W. Brandt and Sons

Topics: , , ,

Leave a Reply

Apples & Pears Stories
Apples & PearsMonster Crops: How Much Is Too Much?
March 24, 2015
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
gmo apple
Apples & PearsFDA Concludes GMO Crops Innate Potato And Arctic Apple Are Safe For Consumption
March 20, 2015
The agency says the evaluated varieties are as safe and nutritious as conventional counterparts. Read More
Apples & PearsIndia Eyed As Next Export Market for Washington Apple Commission
March 17, 2015
Promotion plan includes focus on increasing shipments of Red Delicious in growing export market. Read More
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
The Latest
Apples & PearsMeet USApple’s Class of 2015 Young Apple Leaders
March 27, 2015
Young decision-makers see trip as an opportunity make sure the voice of the apple industry is heard by representatives. Read More
Pennsylvania hard cider guild logo
Apples & PearsPennsylvania Hard Cider Producers Founded Independent T…
March 25, 2015
The Pennsylvania Cider Guild is designed to help promote and educate members and consumers. Read More
Apples & PearsNeedles Found In Honeycrisp Sold At Grocery Store
March 24, 2015
Apples were believed to be tampered with; initial surveillance footage was inconclusive. Read More
Apples & PearsMonster Crops: How Much Is Too Much?
March 24, 2015
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
gmo apple
Apples & PearsFDA Concludes GMO Crops Innate Potato And Arctic Apple …
March 20, 2015
The agency says the evaluated varieties are as safe and nutritious as conventional counterparts. Read More
Apples & PearsIndia Eyed As Next Export Market for Washington Apple C…
March 17, 2015
Promotion plan includes focus on increasing shipments of Red Delicious in growing export market. Read More
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
Apples & PearsFrom The Road: IFTA Conference Day 3
February 24, 2015
With all these new varieties being planted, John Rice of Rice Fruit Company, says you should focus as much if not more on marketing these new varieties as in understanding how to grow them. Read More
Apples & PearsGet Ready For Brown Marmorated Stink Bug In 2015
February 23, 2015
No one can predict the future of this relatively recent invader, which is now found in 41 states, but all signs point to continued expansion. Read More
Apples & PearsFrom The Road: IFTA Conference Day 2
February 23, 2015
It was cold, rainy, and foggy during our tour of Peggy’s Cove in Nova Scotia as part of Day 2 of the 58th Annual IFTA Conference. But a visit to Peggy’s Point Lighthouse brightened the day for attendees. Read More
Apples & PearsThe State Of Mechanical Apple Harvesting
February 23, 2015
Breakthroughs in mechanization have been a long time coming, but recent advances combining the skills of both people and machines are bringing efficiencies to orchards of all sizes. Read More
Apples & PearsOn The Road With IFTA: Conference Day 1
February 21, 2015
Honeycrisp ― and the delicate balance between quality and profitability ― are the preconference workshop focus at this year's IFTA Conference. Read More
Apples & PearsUSDA OKs Deregulation Of Two GM Apple Varieties
February 13, 2015
Arctic Granny and Arctic Golden apples, developed by Okanagan Specialty Fruits Inc., silence the browning gene in bruised, bitten, or cut apples. Read More
Apples & PearsGem, A New Fire-Blight-Resistant Pear Cultivar, Makes I…
February 11, 2015
This new pome fruit variety is jointly released by USDA, Michigan State University, Oregon State University, and Clemson University. Read More
Apples & PearsFebruary Kicks Off USApple’s 28 Days Of Apples
February 11, 2015
The campaign returns with industry engaging consumers online on the role in apples have in heart health. Read More