Marketing Stories
Agritainment
Citrus
August 15, 2017
New Conference to Shine Spotlight on Central Florida Agritourism
Education and interaction part of UF/IFAS-led agenda. Read More
Online shopping graphic for GenNext Growers webcast
Business Planning
July 10, 2017
Farming for Online Sales Will Require Growers to Reboot
Modern agriculture might not be for everyone, but it’s here to stay. Embrace it. Read More
Florida orange juice label close-up
Citrus
June 21, 2017
Help Consumers Read past Negative Headlines About Orange Juice
When it comes to this liquid sunshine, there are plenty of positives to point out. Read More
school lunch tray full of Florida-grown blueberries and watermelon
Citrus
June 15, 2017
Florida Farm to School Initiative Makes New Strides
Connecting with local growers, communication, and flexibility are keys to a successful nutrition program. Read More
Barnes Farm cabbage field in Hastings, FL
Citrus
April 18, 2017
Florida Growers Seeking Inspiration Need Not Look Far
The firsthand experience of speaking with farmers and actually seeing all the hard work, knowledge, ingenuity, and people behind where our food comes from is invaluable. Read More
Specialty vegetable farm market display
Citrus
April 14, 2017
How Florida Growers Are Agritaining and Gaining
Come one, come all — big and small — there are multiple ways to benefit from Agritourism. Read More
Fresh From Florida booth at 2017 Florida Citrus Show
Citrus
March 31, 2017
Fresh From Florida Marketing Threatened by Major Budget Cuts
House Ag Committee proposal would gut the successful program. Read More
fork digging into a plate full of salad
Citrus
March 21, 2017
Since When Did Eating Get So Complicated? [Opinion]
The bottom line to all this is the way we eat is undergoing massive disruption. Read More
UFGem peach variety
Marketing
March 15, 2017
Florida Peaches Scoring Points with Consumers on the Go
Snack-sized fruit presents unique marketing opportunity for growers. Read More
A bunch of 'Sweet Sensation' strawberries lined up for photo purposes
Berries
December 20, 2016
Table Set for an Extra-Sweet Florida Strawberry Season
Conditions ideal for new, flavorful varieties. Marketing campaign aims to clue-in consumers. Read More
Thanksgiving Spread
Fruits
November 18, 2016
Classic Thanksgiving Meal To Set You Back Less This Year
Adjusting for inflation, the latest survey from American Farm Bureau Federation reveals the lowest average price for the holiday feast since 2010. Read More
Danny Johns of Blue Sky Farms standing in his potato field in Northeast Florida
Marketing
October 17, 2016
Food Hubs Helping Connect Agriculture And Urban Communities
Northeast Florida farmers collaborate to teach consumers about farming, while providing high-quality produce to local buyers. Read More
The Latest
Berries
September 21, 2017
Ways Florida Blueberry Growers Can Eleva…
Promotional efforts seek to harness power that drives the Sunshine State's ‘little blue dynamos.’ Read More
Citrus
September 7, 2017
Whose Sustainable Standard Wins?
Retailers’ race to win the most sustainable produce prize leaves growers trying to keep up with fast-developing demands. Read More
Berries
August 31, 2017
Wish Farms Boosts Product Portfolio With…
Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign. Read More
Citrus
August 15, 2017
New Conference to Shine Spotlight on Cen…
Education and interaction part of UF/IFAS-led agenda. Read More
Business Planning
July 10, 2017
Farming for Online Sales Will Require Gr…
Modern agriculture might not be for everyone, but it’s here to stay. Embrace it. Read More
Citrus
June 21, 2017
Help Consumers Read past Negative Headli…
When it comes to this liquid sunshine, there are plenty of positives to point out. Read More
Citrus
June 15, 2017
Florida Farm to School Initiative Makes …
Connecting with local growers, communication, and flexibility are keys to a successful nutrition program. Read More
Citrus
April 18, 2017
Florida Growers Seeking Inspiration Need…
The firsthand experience of speaking with farmers and actually seeing all the hard work, knowledge, ingenuity, and people behind where our food comes from is invaluable. Read More
Citrus
April 14, 2017
How Florida Growers Are Agritaining and …
Come one, come all — big and small — there are multiple ways to benefit from Agritourism. Read More
Citrus
March 31, 2017
Fresh From Florida Marketing Threatened …
House Ag Committee proposal would gut the successful program. Read More
Citrus
March 21, 2017
Since When Did Eating Get So Complicated…
The bottom line to all this is the way we eat is undergoing massive disruption. Read More
Marketing
March 15, 2017
Florida Peaches Scoring Points with Cons…
Snack-sized fruit presents unique marketing opportunity for growers. Read More
Berries
December 20, 2016
Table Set for an Extra-Sweet Florida Str…
Conditions ideal for new, flavorful varieties. Marketing campaign aims to clue-in consumers. Read More
Fruits
November 18, 2016
Classic Thanksgiving Meal To Set You Bac…
Adjusting for inflation, the latest survey from American Farm Bureau Federation reveals the lowest average price for the holiday feast since 2010. Read More
Marketing
October 17, 2016
Food Hubs Helping Connect Agriculture An…
Northeast Florida farmers collaborate to teach consumers about farming, while providing high-quality produce to local buyers. Read More
Berries
October 10, 2016
Wish Farms Going Bigger, Bolder With Bla…
Central Florida-based operation meeting consumer demand by extending its berry program. Read More
Citrus
September 29, 2016
Celebrate National Farmer’s Day Ev…
Florida agriculture has a compelling story to tell every day, but what better time to tell it than National Farmer’s Day? Read More
Berries
September 23, 2016
What U.S. Consumers Think About Florida …
For growers, the good news is that shoppers like what you are serving up. But more can be done to whet appetites. Read More