Marketing Stories

FruitsCornell University To Host Marketing Conference
October 9, 2014
Two-day event focuses on emerging markets, wholesaling, and ethics in agribusiness. Read More
FruitsNational Security May Depend On A Healthy Diet [Opinion]
September 29, 2014
Your bottom line as well as the future of our country will depend on promoting healthy eating to the next generation. Read More
CitrusLuke Bryan Pays It Forward For Farming
September 23, 2014
Country superstar honors agriculture with his Farm Tour. Read More
CitrusNew Superhero Aims To Save Florida Citrus
September 22, 2014
Unique marketing partnership comes to life through comics. Read More
FruitsFlorida Fruit & Vegetable Association Seeks Fresh Approach To Marketing
September 17, 2014
New partnership bolsters Fresh From Florida program. Read More
Fruits5 Mistakes You May Be Making With Your Orchard’s Website
September 15, 2014
These deadly sins may be hurting your customers’ experience — and costing you money. Read More
MarketingMarketer Finds Niche With First-Of-Its-Kind Orange Maze
September 12, 2014
Who says an old dog can’t learn new tricks? Not Bob McKellar, creator of the first orange maze in the U.S. Read More
MarketingIdaho Potato Truck Nominates Several Commodity Boards To Accept ALS Ice Bucket Challenge
September 4, 2014
After dousing, 'Tater Team' calls out Florida Department of Citrus, Washington Apples, and Georgia Peaches in viral charity campaign. Read More
CitrusHarness The Marketing Power Of Video
September 1, 2014
Multimedia platform is an effective and inexpensive marketing tool for you to attract new customers and keep existing ones loyal to your brand. Read More
CitrusFlorida Department Of Citrus Knocks NPR Piece Over Juice Jab
August 28, 2014
Agency goes to bat for the industry regarding statement slighting OJ's health benefits. Read More
CitrusCalifornia Citrus Cleared For Chinese Export
August 25, 2014
New agreement addresses concerns over brown rot. Read More
FruitsEuropean Fruit And Vegetable Growers Hit By Russian Ban Compensated
August 19, 2014
Angry at European Union/United States sanctions over Ukraine, Russia has banned many food imports. Read More

The Latest

MarketingTomato Survey Tracks Consumer Trends
October 23, 2014
Results indicate how labeling matters in purchasing decisions. Read More
CitrusFlorida Citrus Growers Get Box Tax Relief
October 23, 2014
Citrus Commission votes to put dollars back in producers’ hands to spur reinvestment. Read More
Farm ManagementVidalia Onion Committee Reaches Younger Audience with D…
October 15, 2014
“V is for Vidalia” campaign focused on social and digital media outreach. Read More
FruitsCornell University To Host Marketing Conference
October 9, 2014
Two-day event focuses on emerging markets, wholesaling, and ethics in agribusiness. Read More
FruitsNational Security May Depend On A Healthy Diet [Opinion…
September 29, 2014
Your bottom line as well as the future of our country will depend on promoting healthy eating to the next generation. Read More
CitrusLuke Bryan Pays It Forward For Farming
September 23, 2014
Country superstar honors agriculture with his Farm Tour. Read More
CitrusNew Superhero Aims To Save Florida Citrus
September 22, 2014
Unique marketing partnership comes to life through comics. Read More
FruitsFlorida Fruit & Vegetable Association Seeks Fresh A…
September 17, 2014
New partnership bolsters Fresh From Florida program. Read More
Fruits5 Mistakes You May Be Making With Your Orchard’s …
September 15, 2014
These deadly sins may be hurting your customers’ experience — and costing you money. Read More
MarketingMarketer Finds Niche With First-Of-Its-Kind Orange Maze
September 12, 2014
Who says an old dog can’t learn new tricks? Not Bob McKellar, creator of the first orange maze in the U.S. Read More
MarketingIdaho Potato Truck Nominates Several Commodity Boards T…
September 4, 2014
After dousing, 'Tater Team' calls out Florida Department of Citrus, Washington Apples, and Georgia Peaches in viral charity campaign. Read More
CitrusHarness The Marketing Power Of Video
September 1, 2014
Multimedia platform is an effective and inexpensive marketing tool for you to attract new customers and keep existing ones loyal to your brand. Read More
CitrusFlorida Department Of Citrus Knocks NPR Piece Over Juic…
August 28, 2014
Agency goes to bat for the industry regarding statement slighting OJ's health benefits. Read More
CitrusCalifornia Citrus Cleared For Chinese Export
August 25, 2014
New agreement addresses concerns over brown rot. Read More
FruitsEuropean Fruit And Vegetable Growers Hit By Russian Ban…
August 19, 2014
Angry at European Union/United States sanctions over Ukraine, Russia has banned many food imports. Read More
Apples & PearsUSApple Takes First Place At Agricultural Editors’ Aw…
August 13, 2014
Organization is honored for web presence and healthy eating campaign. Read More
CitrusMiffed By Marketing? You’re Not Alone [Opinion]
August 13, 2014
Properly promoting product involves engaging your target audience to meet their needs. But based on the campaigns dominating airtime, many are missing the mark. Read More
Fruits4 Creative Ideas For Your Farm’s Direct Marketing…
August 8, 2014
While there is no recipe for the perfect activity for your farm, these venues have carved their own path through new offerings. Read More