Marketing Stories
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Program
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
FruitsFrom The Road: North American Farmers’ Direct Marketing Association 2015 Convention
February 25, 2015
Bus tours, workshops, and breakout sessions aimed to get farm marketers ready for the next season with creative and innovative ideas. Read More
CitrusSearch Is On For The Next Miss Florida Citrus
February 11, 2015
Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education. Read More
Apples & PearsFebruary Kicks Off USApple’s 28 Days Of Apples
February 11, 2015
The campaign returns with industry engaging consumers online on the role in apples have in heart health. Read More
Berries‘Fresh From Florida’ Produce Star Of New TV Ad Campaign
February 3, 2015
Commercials shine the spotlight on Florida blueberries, tomatoes, and seafood. Read More
FruitsFrom The Road: North American Farmers’ Direct Marketing 2015 Conference
February 3, 2015
Tennessee agritainment venues open their doors to marketers. Read More
FruitsUse The Off-Season To Focus On Farm Safety
January 29, 2015
Prevention, planning, and preparedness are essential for all agritainment operations. Read More
CitrusFlorida Citrus Is Still A Big Deal [Opinion]
January 28, 2015
Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State's economy. Read More
MarketingFlorida Citrus Commission Probes Federal Marketing Order For Orange Juice
January 21, 2015
Meeting to be scheduled for March to vet possibilities. Read More
FruitsGet Ready For The 2015 NAFDMA Convention
January 7, 2015
The convention will be held in both Knoxville and Nashville, TN, and will feature bus tour farm visits, educational sessions, and a tradeshow. Read More
CitrusIncreased Produce Imports To South Florida Ready For Take-Off
December 30, 2014
Thanks to expansion of pilot program, apples, citrus, and pears from Argentina and Peru now allowed. Read More
CitrusNew Billboard Campaign Champions ‘Fresh From Florida’ Crops
December 22, 2014
Marketing initiative geared to drive more consumers toward purchasing in-season selections. Read More
The Latest
CitrusNew Marvel Comic Book Reveals Origin Of Captain Citrus
March 5, 2015
Second installment of the Avengers Assemble series sets the stage for a new hero to save an orange grove under attack. Read More
FruitsWorkshop Set In Florida To Help Grow Local Food Movemen…
March 2, 2015
Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs. Read More
FruitsDon’t Be Afraid To Charge More For Value Of Agrit…
February 28, 2015
A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Progr…
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
FruitsFrom The Road: North American Farmers’ Direct Marketin…
February 25, 2015
Bus tours, workshops, and breakout sessions aimed to get farm marketers ready for the next season with creative and innovative ideas. Read More
CitrusSearch Is On For The Next Miss Florida Citrus
February 11, 2015
Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education. Read More
Apples & PearsFebruary Kicks Off USApple’s 28 Days Of Apples
February 11, 2015
The campaign returns with industry engaging consumers online on the role in apples have in heart health. Read More
Berries‘Fresh From Florida’ Produce Star Of New TV Ad Campaign
February 3, 2015
Commercials shine the spotlight on Florida blueberries, tomatoes, and seafood. Read More
FruitsFrom The Road: North American Farmers’ Direct Marketing…
February 3, 2015
Tennessee agritainment venues open their doors to marketers. Read More
FruitsUse The Off-Season To Focus On Farm Safety
January 29, 2015
Prevention, planning, and preparedness are essential for all agritainment operations. Read More
CitrusFlorida Citrus Is Still A Big Deal [Opinion]
January 28, 2015
Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State's economy. Read More
MarketingFlorida Citrus Commission Probes Federal Marketing Orde…
January 21, 2015
Meeting to be scheduled for March to vet possibilities. Read More
FruitsGet Ready For The 2015 NAFDMA Convention
January 7, 2015
The convention will be held in both Knoxville and Nashville, TN, and will feature bus tour farm visits, educational sessions, and a tradeshow. Read More
CitrusIncreased Produce Imports To South Florida Ready For Ta…
December 30, 2014
Thanks to expansion of pilot program, apples, citrus, and pears from Argentina and Peru now allowed. Read More
CitrusNew Billboard Campaign Champions ‘Fresh From Florida…
December 22, 2014
Marketing initiative geared to drive more consumers toward purchasing in-season selections. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
MarketingThe U.S. Potato Board Receives $5 Million In Funding To…
December 17, 2014
The funds will be used to help increase consumption of frozen, dehydrated, chip stock, table stock and seed potatoes around the world. Read More
MarketingUse A Farm To Table Event To Acquire Valuable Feedback …
December 9, 2014
Inviting guests to your operation to dine on your crops provides you with a built in focus group as well as additional income. Read More