Marketing Stories
CitrusNew Billboard Campaign Champions ‘Fresh From Florida’ Crops
December 22, 2014
Marketing initiative geared to drive more consumers toward purchasing in-season selections. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
MarketingThe U.S. Potato Board Receives $5 Million In Funding To Promote Potatoes
December 17, 2014
The funds will be used to help increase consumption of frozen, dehydrated, chip stock, table stock and seed potatoes around the world. Read More
MarketingUse A Farm To Table Event To Acquire Valuable Feedback For Your Operation
December 9, 2014
Inviting guests to your operation to dine on your crops provides you with a built in focus group as well as additional income. Read More
CitrusNew Partnership To Expand ‘Fresh From Florida’ Footprint In Taiwan
November 26, 2014
Latest deal puts exclamation point on successful Asia marketing campaign. Read More
FruitsRegistration Opens Dec. 1 For NAFDMA 30th Annual Convention
November 24, 2014
The five-day event includes bus tours, educational sessions, workshops, and a business exchange in Tennessee in February. Read More
FruitsClassic Turkey Day Dinner Costing Consumers More This Year
November 20, 2014
Despite increase, a family of 10 can still get stuffed for less than $50. Read More
FruitsWestern Growers Frustrated By Shutdown Of Ports
November 14, 2014
Pacific Maritime Association is accusing union of intentional work slowdown. Read More
Apples & PearsIs Your Orchard Fit For A 5K?
November 5, 2014
Hosting a race can be a great way to tie your farm market to the running and fitness craze. Read More
MarketingTomato Survey Tracks Consumer Trends
October 23, 2014
Results indicate how labeling matters in purchasing decisions. Read More
CitrusFlorida Citrus Growers Get Box Tax Relief
October 23, 2014
Citrus Commission votes to put dollars back in producers’ hands to spur reinvestment. Read More
Farm ManagementVidalia Onion Committee Reaches Younger Audience with Digital Marketing Efforts
October 15, 2014
“V is for Vidalia” campaign focused on social and digital media outreach. Read More
The Latest
MarketingFlorida Citrus Commission Probes Federal Marketing Orde…
January 21, 2015
Meeting to be scheduled for March to vet possibilities. Read More
FruitsGet Ready For The 2015 NAFDMA Convention
January 7, 2015
The convention will be held in both Knoxville and Nashville, TN, and will feature bus tour farm visits, educational sessions, and a tradeshow. Read More
CitrusIncreased Produce Imports To South Florida Ready For Ta…
December 30, 2014
Thanks to expansion of pilot program, apples, citrus, and pears from Argentina and Peru now allowed. Read More
CitrusNew Billboard Campaign Champions ‘Fresh From Florida&…
December 22, 2014
Marketing initiative geared to drive more consumers toward purchasing in-season selections. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
MarketingThe U.S. Potato Board Receives $5 Million In Funding To…
December 17, 2014
The funds will be used to help increase consumption of frozen, dehydrated, chip stock, table stock and seed potatoes around the world. Read More
MarketingUse A Farm To Table Event To Acquire Valuable Feedback …
December 9, 2014
Inviting guests to your operation to dine on your crops provides you with a built in focus group as well as additional income. Read More
CitrusNew Partnership To Expand ‘Fresh From Florida’ Foot…
November 26, 2014
Latest deal puts exclamation point on successful Asia marketing campaign. Read More
FruitsRegistration Opens Dec. 1 For NAFDMA 30th Annual Conven…
November 24, 2014
The five-day event includes bus tours, educational sessions, workshops, and a business exchange in Tennessee in February. Read More
FruitsClassic Turkey Day Dinner Costing Consumers More This Y…
November 20, 2014
Despite increase, a family of 10 can still get stuffed for less than $50. Read More
FruitsWestern Growers Frustrated By Shutdown Of Ports
November 14, 2014
Pacific Maritime Association is accusing union of intentional work slowdown. Read More
Apples & PearsIs Your Orchard Fit For A 5K?
November 5, 2014
Hosting a race can be a great way to tie your farm market to the running and fitness craze. Read More
MarketingTomato Survey Tracks Consumer Trends
October 23, 2014
Results indicate how labeling matters in purchasing decisions. Read More
CitrusFlorida Citrus Growers Get Box Tax Relief
October 23, 2014
Citrus Commission votes to put dollars back in producers’ hands to spur reinvestment. Read More
Farm ManagementVidalia Onion Committee Reaches Younger Audience with D…
October 15, 2014
“V is for Vidalia” campaign focused on social and digital media outreach. Read More
FruitsCornell University To Host Marketing Conference
October 9, 2014
Two-day event focuses on emerging markets, wholesaling, and ethics in agribusiness. Read More
FruitsNational Security May Depend On A Healthy Diet [Opinion…
September 29, 2014
Your bottom line as well as the future of our country will depend on promoting healthy eating to the next generation. Read More
CitrusLuke Bryan Pays It Forward For Farming
September 23, 2014
Country superstar honors agriculture with his Farm Tour. Read More