Marketing Stories
Agritainment
CitrusAgritourism Gaining Lots Of Ground In Sunshine State
July 6, 2015
Researchers report more farming operations are growing revenue by hosting festivals, tours, wine tastings, and more. Read More
MarketingThe Power Of Local Food [Opinion]
June 30, 2015
Summer is now in full swing and we have entered what I like to call “the season of farmers markets.” Read More
Farm ManagementMarketing Tips From GenNext Growers
June 29, 2015
Whether your business is in its beginning stages of development or is already established and in need of increased visibility, Read More
USDA organic logo
Farm ManagementThe ROI On An Organic Checkoff [Opinion]
June 29, 2015
Organic agriculture is more profitable for farmers than conventional agriculture, according to a recent study published in the Proceedings of Read More
CucurbitsNational Watermelon Association Designs Patriotic Car For NASCAR Racer
June 26, 2015
The National Watermelon Association (NWA), in conjunction with NASCAR racer Ross Chastain’s season long sponsors Watermelon.org and Helena Chemical, want Read More
FruitsHow To Make Social Media Work For You
June 25, 2015
I have a confession to make. I enter a lot of contests. I’ve won gift cards to local restaurants, locally Read More
FruitsConsumer Trends Dishing Up Much Food For Thought
June 17, 2015
The fact that health is top of mind for many is a golden opportunity to talk about the health benefits, value, and flavor of fresh produce. Read More
CitrusParamount Farms Renamed As Part Of The Wonderful Company
June 9, 2015
Roll Global officially changed its name to The Wonderful Company recently. This strategic move will align the company’s long-standing passion Read More
debate over GMOs and global warming
CitrusStudy: Many Unwilling To Waver On GMOs, Global Warming
June 3, 2015
Even after supplied with scientific information, few opinions flex regarding touchy subjects. Read More
FruitsTips To Prevent Theft At Your Farm Market
June 1, 2015
Last fall, Mark Ruben and his employees at Gilcrease Orchard in Las Vegas, NV, were robbed at gunpoint by two Read More
CitrusSenate OKs Trade Priorities And Accountability Act
May 26, 2015
Late on the evening of Friday, May 22, the U.S. Senate approved the Trade Priorities And Accountability Act (TPA) of Read More
Apples & PearsSounding Off On Record Purchase Of Apples
May 26, 2015
Recently USDA’s Agriculture Marketing Service announced the purchase of 34.9 million pounds of fresh apples and 16.1 million pounds of Read More
The Latest
Farm ManagementFour Great Pricing Tips From U-Pick Experts
July 30, 2015
Although each of the growers I talked to has his or her own take on a pricing structure, they all Read More
Farm ManagementHow To Find Your Perfect U-Pick Pricing Structure
July 30, 2015
If there’s one mission impossible for pick-your-own operations, it might just be how to set a pricing structure. Odds are you’ve Read More
Farm ManagementGenNext Growers Taking Marketing To The Next Level
July 7, 2015
In part two of our Marketing Tips From 14 GenNext Growers feature, we conclude with the remaining marketing and branding Read More
Agritainment
CitrusAgritourism Gaining Lots Of Ground In Sunshine State
July 6, 2015
Researchers report more farming operations are growing revenue by hosting festivals, tours, wine tastings, and more. Read More
MarketingThe Power Of Local Food [Opinion]
June 30, 2015
Summer is now in full swing and we have entered what I like to call “the season of farmers markets.” Read More
Farm ManagementMarketing Tips From GenNext Growers
June 29, 2015
Whether your business is in its beginning stages of development or is already established and in need of increased visibility, Read More
USDA organic logo
Farm ManagementThe ROI On An Organic Checkoff [Opinion]
June 29, 2015
Organic agriculture is more profitable for farmers than conventional agriculture, according to a recent study published in the Proceedings of Read More
CucurbitsNational Watermelon Association Designs Patriotic Car F…
June 26, 2015
The National Watermelon Association (NWA), in conjunction with NASCAR racer Ross Chastain’s season long sponsors Watermelon.org and Helena Chemical, want Read More
FruitsHow To Make Social Media Work For You
June 25, 2015
I have a confession to make. I enter a lot of contests. I’ve won gift cards to local restaurants, locally Read More
FruitsConsumer Trends Dishing Up Much Food For Thought
June 17, 2015
The fact that health is top of mind for many is a golden opportunity to talk about the health benefits, value, and flavor of fresh produce. Read More
CitrusParamount Farms Renamed As Part Of The Wonderful Compan…
June 9, 2015
Roll Global officially changed its name to The Wonderful Company recently. This strategic move will align the company’s long-standing passion Read More
debate over GMOs and global warming
CitrusStudy: Many Unwilling To Waver On GMOs, Global Warming
June 3, 2015
Even after supplied with scientific information, few opinions flex regarding touchy subjects. Read More
FruitsTips To Prevent Theft At Your Farm Market
June 1, 2015
Last fall, Mark Ruben and his employees at Gilcrease Orchard in Las Vegas, NV, were robbed at gunpoint by two Read More
CitrusSenate OKs Trade Priorities And Accountability Act
May 26, 2015
Late on the evening of Friday, May 22, the U.S. Senate approved the Trade Priorities And Accountability Act (TPA) of Read More
Apples & PearsSounding Off On Record Purchase Of Apples
May 26, 2015
Recently USDA’s Agriculture Marketing Service announced the purchase of 34.9 million pounds of fresh apples and 16.1 million pounds of Read More
Operation Outdoor Freedom participants
CitrusFlorida Proud To Be Home Of The Brave [Opinion]
May 25, 2015
Operation Outdoor Freedom invites wounded service members and veterans of the U.S. military to enjoy recreational activities in state forests and on private lands. Read More
FruitsUSDA Announces Grants To Enable More Farmers Markets To…
May 7, 2015
Purchasing fresh produce at Farmer’s Markets may get easier for low-income families. Food, Nutrition, and Consumer Services Under Secretary Kevin Read More
Leafy VegetablesLGMA Welcomes New Officers And Board Members For 2015
May 5, 2015
The California Leafy Greens Marketing Agreement (LGMA) welcomed several newly elected members and appointed new officers during a meeting of Read More