Accomplishment represents third year in a row that Sunshine State exports have topped the $4 billion mark.

Pageant’s much-anticipated comeback brings with it a breath of fresh air.

University of Pennsylvania Wharton School marketing professor David Bell was being interviewed on my local NPR station about […]

Latest addition extends Sunshine State’s agricultural export reach in the Caribbean.

Mark Saunders of Saunders Farm says your business is never too small or too big to get more value for what you do on your farm.

Mark Saunders of Saunders Farms says admission is one way to get value for what you do, but sponsorships and partnerships are the next level.

Pageant marks comeback of longstanding industry tradition.

With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry.

The new FNV marketing campaign, launched by the Produce Marketing Association, makes sense in targeting teens.

Social media is a valuable, and inexpensive tool to promote your business and reach a wide audience.

Second installment of the Avengers Assemble series sets the stage for a new hero to save an orange grove under attack.

Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs.

A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation.

The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign – FNV – designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple.

Bus tours, workshops, and breakout sessions aimed to get farm marketers ready for the next season with creative and innovative ideas.

Pre-Miss America pageant makes its return offering contestants a chance to represent the industry and further their education.

The campaign returns with industry engaging consumers online on the role in apples have in heart health.

Commercials shine the spotlight on Florida blueberries, tomatoes, and seafood.

Tennessee agritainment venues open their doors to marketers.