Social marketing aims to bring attention, support, and action to a cause, and can help increase your business’ bottom line.

North American Farmers’ Direct Marketing Association, or NAFDMA, is an association devoted to this growing industry. Members include farmers, farmers’ market managers, Extension agents, industry suppliers, government officials, and others in the farm direct marketing industry in North America.

NYAA launches a new, consumer-friendly website.

Three Florida producers weigh in on what they are doing to meet the changing dynamics of demand.

Agriculture Secretary Tom Vilsack declares dates to celebrate U.S. farmers markets

Next generation offers tips, pointers to increase traffic on your social media accounts.

U-Pick Farming increases revenue, helps with labor, and educates consumers about agriculture.

To sell more produce, focus on quality, variety, and engaging customers.

The federal Supplemental Nutrition Assistance Program — and incentives that can double your sales to SNAP recipients — could be an untapped marketing opportunity for your produce .

Highlighting some of the creative posts and photos featured on orchards and farms have featured on Instagram, Twitter, and Facebook.

The Ohio Produce Growers and Marketers Association field day included visits to two major operations with tours of their fields, processing facilities, farm markets, and more.

According to the Organic Trade Association, 90% of parents report choosing organic products for their children.

American Vegetable Grower traveled to Chicago, June 10-13 to attend the United Fresh show along with more than 15,000 other fresh produce leaders from across the supply chain.

Break down barriers with proven ideas to put your produce in front of consumers.

USDA report cites rising prices and increased volume as main factors behind projected windfall.

SNAP, or the Supplemental Nutrition Assistance Program allows recipients to redeem funds at both farm and farmers markets, and the number of markets accepting the funds is steadily increasing nationwide.

Keeping your Facebook strategy fresh — and experimenting with social media tools — will help you engage with your produce buyers in as many ways as you can.

Research aims to help producers and sellers clarify the differences, market appropriately.

Tomatoes, peppers, potatoes, and snap beans among the most sought-after goods.