How To Market Your Farm By David Eddy|July 10, 2013 Davis, CA, is a college town, specifically an agricultural college town, as the university was recently ranked as […]Read More
Florida Hails Latest Group Of Agriculture-Environmental Leadership Award Winners Posted by Paul Rusnak|July 8, 2013 Florida Commissioner of Agriculture Adam H. Putnam announced the three winners of the state’s Agriculture-Environmental Leadership Award, which […]
Florida Conference Helps Small Farms Posted by Paul Rusnak|July 2, 2013 The Florida Small Farms and Alternative Enterprises Conference in Kissimmee is scheduled to take place this year from […]
Untapped Potential In Hard Cider Market By Christina Herrick|July 2, 2013 Editor’s note: The market for hard cider is expanding, and apple growers are taking notice. American/Western Fruit Grower […]
Blossom Bluff Orchards Carving A Niche By David Eddy|July 1, 2013 Back in the 1960s, there were a dozen farms on Clayton Ave., a quiet little rural road located […]
Twitter Party: A New Type Of Marketing By Christina Herrick|June 26, 2013 Fruit and vegetable growers are constantly coming up with new ways to incorporate technology into their marketing plans. […]
Black Gold Farms, McCormick Produce Partners Team Up To Introduce New Potato Product Posted by Paul Rusnak|June 19, 2013 Research from the United States Potato Board as well as consumer trends and retailer feedback indicates that consumers […]
Plant Breeders Are Giving Consumers What They Want By Frank Giles|June 11, 2013 The University of Florida is getting international attention for groundbreaking research into how sight, touch, taste, and smell […]
NARBA Joins Facebook Posted by Paul Rusnak|June 10, 2013 The North American Raspberry and Blackberry Association (NARBA) recently announced the creation of its Facebook page. Nathan Millburn, […]
Opinion: Champion The Fresh And Healthy Cause By Rosemary Gordon|June 10, 2013 As I sit down to write this editorial, I’m looking out the window, taking note of the sunshine […]
Ohio Initiative Helps Consumers Connect With Their Food Posted by Paul Rusnak|June 3, 2013 The Ohio initiative, which was launched on Saturday, June 1, was started by local farmers to help people […]
Florida Department Of Citrus Focusing On Future Customers By Douglas Ackerman|May 23, 2013 In fiscal year 2013-2014, the Florida Department of Citrus (FDOC) will evolve the orange juice consumer target by […]
Proving P.T. Barnum (Or Was It Abe Lincoln?) Correct By Richard VanVranken|May 6, 2013 It turns out that there really is a “Barnum Effect” according to psychologists. “There’s a sucker born every […]
Florida Tomato Growers File Suit In Mexican Suspension Agreement Case Posted by Paul Rusnak|May 2, 2013 Florida’s tomato growers have filed a lawsuit with the U.S. Court of International Trade, challenging whether the Commerce […]
Berry Sales Strong In Retail By David Eddy|May 1, 2013 A mutiny of sorts is occurring in supermarket produce departments across the country. Berries have taken over. The […]
Judge Rules Against California Raisin Marketing Board Posted by Paul Rusnak|April 29, 2013 The future of the California Raisin Marketing Board may be in jeopardy after a Sacramento County Superior Court […]
Stemilt Launches New Blog Posted by Paul Rusnak|April 15, 2013 Stemilt Growers, LLC., recently launched “The Stem,” a new blog where visitors can find fresh recipes, tips, information, […]
Does A Marketing Cooperative Market Cooperatively? By Richard VanVranken|April 12, 2013 To join a marketing cooperative or to market cooperatively was the question of the day at the Wholesale […]
Whole Foods To Open Nation’s First Commercial-Scale Rooftop Greenhouse By Growing Produce Staff|April 11, 2013 Whole Foods Market announces that Gotham Greens is its operating partner of the nation’s first commercial scale greenhouse […]
Consumers Want To Hear The Story Of Your Operation By David Eddy|April 11, 2013 In March I attended the California Small Farm Conference for the second time in as many years, and […]