A Children’s Play Farm Market Teaches Kids About How Direct Marketing Works

A Canadian farm market has found a charming way to educate young children about how the food supply chain works.

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Hopcott Farms in Pitt Meadows, British Columbia, has two locations, a market and an agritourism site. Meadows Maze, the name the Hopcott family gave the agritourism location, has several attractions to entice families to visit, including a large maze, which is where the operation’s name comes from. Its children’s farmers’ market is another standout.

Set in a bright red barn, the farmers market encourages children to harvest play food products from exhibits that mimic the real world. Apples are taken from trees, and carrots are pulled from the ground, and so on. Some displays are more interactive than others, although all of them encourage children to take action of some sort.

Check out this series of photos that show how the experience plays out. You should note, however, that these photos were taken in early February (during the NAFDMA Convention), so they were taken during the off season.

 

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