Farm Market Ideas Making The News

Farm bike tour free imageYou hold events, hoping to attract large crowds to your farm market. Here are four promotional ideas that are going the distance, since each one attracted media attention.

Look them over and see if any of these ideas makes sense for your own business:

Organize A Bike Tour (Or Get Added To One)

This marks the sixth year that cyclists on Vancouver Island, BC, have pedaled their way from farm markets to vineyards to cider houses by participating in the Comox Valley Farm Cycle Tour (Sep 25).

Like many similar farm tours, it’s a program that is sponsored by the area tourism and economic developement programs.

Farm markets that benefit from this tour include Blue Moon Farm, Berry Best Organic Farm, Amar Farm, Glen Alwin Farm, Innisfree Farm, New Spout Farm, Seeds Market, and Seiffert’s Farm Market.

 

Hold A Facebook Contest With A Cash Prize

Lepp Farm Market in Abbotsford, BC, partnering with its local paper, Abby News, held a Facebook contest where entrants clicked on a recipe from Jason and Megan Lepp. To qualify for the $25 drawing, participants typed one of the ingredients from the recipe in the comment field.

There were 88 comments as of Sep. 2. More importantly, there were 43 shared posts, spreading the word. And the majority of those shares were individuals, who posted the contest on their own Facebook pages.

As a marketing effort, this looks like a great success.

Host An Arts And Craft Show

Ugly Dog’s Farm in Davison, MI, is hosting an artisan show that includes a variety of handmade items, from pottery, to metal work, to art glass, and many other pieces. The Fisks, who own the farm, are providing a variety of wool items, sourced from their own sheep, their local paper, The Burton View, reports.

It’s the first year for the craft show, and it taps into a pool of artisans always looking for new venues.

 

Hold Cooking Demonstrations

There’s a reason most morning news programs always have a segment on cooking, when so many other gimmicks to grab audience attention have come and gone over the years. Even as lifestyles change, people love to see how they can make something different for themselves, their family, and guests.

Do why not invite a chef to the farm and host your own cooking demonstration?

That’s what the Johnstown’s Central Farmer’s Market did. It invited the local hospital chef to demonstrate healthy and tasty eating. Most of the ingredients came from local staff (of course!), and he cooked everything on a gas grill.

Leave a Reply

Farm Marketing Stories
Apples & Pears
November 2, 2016
Market In Wisconsin Gets Confused For iPhone Dealer
The Apple Store in Green Bay, WI, fields calls about technical support or new releases. Read More
Citrus
October 27, 2016
$45M In Grants Available For Value-Added Producers
Funding allocated for growers interested in developing new products, expanding business opportunities. Read More
Farm Marketing
October 14, 2016
Smart, Easy Ideas From Quarry Hill Orchards
A new generation is taking the reins at Quarry Hill Orchards in New Berlin, OH, and they're bringing a lot of fresh ideas on how to draw more customers with them. Read More
Farm Marketing
October 13, 2016
What Next? What To Do After A Natural Disaster At Your Farm
Between drought in the Northeast, forest fires in the West, and Hurricane Matthew in the Southeast, many growers and marketers are trying to figure out what their next steps should be. Read More
Farm Marketing
October 5, 2016
Consider Adding A Teal Pumpkin Display This Year
You’ll want to get in on this big 2016 Halloween trend! If you sell pumpkins this fall, make sure you Read More
Farm Marketing
September 30, 2016
Insect Issues Making The News In September
A number of stories have hit the news this month, from trying to control spotted lantern fly in Pennsylvania to calling researchers relying on mud daubers to go where they can't in a search for an invasive spider. Read More
heartland-events-corn-maze-feature
Farm Marketing
September 29, 2016
Kids Up For Adoption Get A Boost From Heartland Maze
The Heartland Maze has gone the extra mile and created a maze design that promotes a cause. Together with a Read More
Farm Marketing
September 29, 2016
Coalition To Presidential Candidates: Reform America’s Food System
The coalition Plate Of The Union would like local farms to play a more central roll in U.S. food policy. Read More
Farm Marketing
September 25, 2016
New York Governor Signs Additional Legislation To Bolster State’s Craft Beverage Industry
Bills allow farm wineries, breweries, and cideries to sell New York-made farm beverages by the glass. Read More
Farm Marketing
September 15, 2016
8 Pumpkin Decorating Ideas Seen On Pinterest
Pinterest Inspired Pumpkins   Pinterest is where those in a decorating frame of mind go to get ideas. And if Read More
Farm Marketing
September 15, 2016
Show Off Your Corn Maze Design
Farm marketers have amazing imaginations, if their corn mazes are anything to judge by. Share your own design, and we'll include it in an upcoming slideshow. Read More
local-food-restaurant-dinner-free-from-pixabay
Farm Marketing
September 15, 2016
Is The Local Food Movement Over?
Writer Kristen Wile wrote a series of articles delving into the local food movement, and says the word "local" is overused, to the point that many chefs avoid using it. So American Farm Marketer asked her about her views on if local food and farms, and if she thinks that the farm-to-table movement is over. Read More
Farm Marketing
September 2, 2016
Farm Market Ideas Making The News
You hold events, hoping to attract large crowds to your farm market. Here are four promotional ideas that are going Read More
Farm Marketing
September 1, 2016
14 State Fair Snacks You Should Consider Adding To Your Farm Market
You're competing with dozens of other local fall festivals. You need to find a way to stand out. So why not take a page from fairs and add buzz-worthy food items to your offering? Read More
Farm Marketing
September 1, 2016
How Add-On Sales Helps Franjo Farms Stay Profitable
In some cases, a higher profit margin line of products just might be the icing on the cake that keeps a farm business going. Read More
The Latest
Farm Marketing
January 20, 2017
Direct Marketing Revenue Topped $8 Billi…
USDA has released its first-ever survey on direct marketing, and it shows that the local food industry is huge. Read More
Farm Management
December 12, 2016
Atypical Marketing Strategies To Conside…
Everyone’s No. 1 marketing strategy should be to know your market. Even if you don’t care to admit it, your customer Read More
Apples & Pears
November 2, 2016
Market In Wisconsin Gets Confused For iP…
The Apple Store in Green Bay, WI, fields calls about technical support or new releases. Read More
Citrus
October 27, 2016
$45M In Grants Available For Value-Added…
Funding allocated for growers interested in developing new products, expanding business opportunities. Read More
Farm Marketing
October 14, 2016
Smart, Easy Ideas From Quarry Hill Orcha…
A new generation is taking the reins at Quarry Hill Orchards in New Berlin, OH, and they're bringing a lot of fresh ideas on how to draw more customers with them. Read More
Farm Marketing
October 13, 2016
What Next? What To Do After A Natural Di…
Between drought in the Northeast, forest fires in the West, and Hurricane Matthew in the Southeast, many growers and marketers are trying to figure out what their next steps should be. Read More
Farm Marketing
October 5, 2016
Consider Adding A Teal Pumpkin Display T…
You’ll want to get in on this big 2016 Halloween trend! If you sell pumpkins this fall, make sure you Read More
Farm Marketing
September 30, 2016
Insect Issues Making The News In Septemb…
A number of stories have hit the news this month, from trying to control spotted lantern fly in Pennsylvania to calling researchers relying on mud daubers to go where they can't in a search for an invasive spider. Read More
Farm Marketing
September 29, 2016
Kids Up For Adoption Get A Boost From He…
The Heartland Maze has gone the extra mile and created a maze design that promotes a cause. Together with a Read More
Farm Marketing
September 29, 2016
Coalition To Presidential Candidates: Re…
The coalition Plate Of The Union would like local farms to play a more central roll in U.S. food policy. Read More
Farm Marketing
September 25, 2016
New York Governor Signs Additional Legis…
Bills allow farm wineries, breweries, and cideries to sell New York-made farm beverages by the glass. Read More
Farm Marketing
September 15, 2016
8 Pumpkin Decorating Ideas Seen On Pinte…
Pinterest Inspired Pumpkins   Pinterest is where those in a decorating frame of mind go to get ideas. And if Read More
Farm Marketing
September 15, 2016
Show Off Your Corn Maze Design
Farm marketers have amazing imaginations, if their corn mazes are anything to judge by. Share your own design, and we'll include it in an upcoming slideshow. Read More
Farm Marketing
September 15, 2016
Is The Local Food Movement Over?
Writer Kristen Wile wrote a series of articles delving into the local food movement, and says the word "local" is overused, to the point that many chefs avoid using it. So American Farm Marketer asked her about her views on if local food and farms, and if she thinks that the farm-to-table movement is over. Read More
Farm Marketing
September 2, 2016
Farm Market Ideas Making The News
You hold events, hoping to attract large crowds to your farm market. Here are four promotional ideas that are going Read More
Farm Marketing
September 1, 2016
14 State Fair Snacks You Should Consider…
You're competing with dozens of other local fall festivals. You need to find a way to stand out. So why not take a page from fairs and add buzz-worthy food items to your offering? Read More
Farm Marketing
September 1, 2016
How Add-On Sales Helps Franjo Farms Stay…
In some cases, a higher profit margin line of products just might be the icing on the cake that keeps a farm business going. Read More
Farm Marketing
August 18, 2016
How Is American Farm Marketer Doing So F…
American Farm Marketer launched early this year, and we'd love to hear your thoughts about what we're doing right, and where we can use some improvement! Read More