Our editors visit farm marketers all over the country and see great ideas. So Christina Herrick (American Fruit Grower and Western Fruit Grower), Rosemary Gordon (American Vegetable Grower), Frank Giles (Florida Grower), and I (American Farm Marketer) each picked one or two that we think can put into action.
If you have ideas of your own to share, we’d love to hear about them!
Host Fun Runs At Your Farm
Several orchards have hosted races on their farms. These 5K timed runs not only exposed their farms to a new audience, scores of participants bought much-needed donuts, cider, and other food after their runs.
Here are a few tips Almar Orchards in Flushing, MI, and Sietsema Orchards in Ada, MI, has for anyone who wants to do something similar:
1. Work with an established race. Both orchards provided space for the race, but the heavy lifting in organizing participants and working the race was done by outside firms.
2. Try to time it in early fall. If you want participants to come back with their families, make sure enough of the season is left for that to happen.
Idea Spotted By: Christina Herrick, Managing Editor, American Fruit Grower and Western Fruit Grower