Along the side of the label, a mix of practical and emotional features are listed: no added sugar; non alcoholic; locally made; refrigerate after opening.
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Cedar Isle Farm whole grain wheat flour
The colorful and beautiful image of Cedar Isle Farm with mountains as a backdrop make this standout. Add a peek-through window to the four and a organic certification sticker, and this is a home run label.
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Drinkable yogurt from The Farm House
Simple graphics are enough for this product.
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Farm House Yogurt
Contrast this label from the same farm with the previous product. It's colorful, and so may stand out in a crowded shelf, but the information is not as easy to access.
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Goat milk from The Farm House
The elegance of The Farm House's logo adds a dignity to this product -- something it may need to reassure those willing to try goat's milk, but who are still skittish.
Owning a farm marketing business calls on skill sets never anticipated. For those who have spent most of their lives working fields, vineyards, and orchards, it’s enough of a stretch to learn how to run a retail operation. Hidden in running a farm market, however, are many unexpected specialties you’ll need to master — advertising, merchandising, and many others similar skills.
If you bottle or can your fruit and vegetables, you can add one more skill set needed: designing a label.
The photo gallery above features many of the labels I saw. Take note how the labels not only include legally required information, but also marketing messages that make the product more appealing.
June 24, 2016 
![Take a Tour of Janoski’s Farm [Slideshow]](https://www.growingproduce.com/wp-content/uploads/2018/05/Vegetable-fields-at-Janowskis-Farm-FEATURE-300x169.jpg)
