February Kicks Off USApple’s 28 Days Of Apples

February Kicks Off USApple’s 28 Days Of ApplesIn conjunction with American Heart Month, USApple Association’s (USApple) award-winning 28 Days of Apples initiative returns in February to promote the pome fruit’s vital role in heart health.

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This campaign is “a national platform for our industry to remind consumers about the proven ways daily apple consumption supports lowering bad cholesterol, contributes to improved circulation, and leads to trimmer waistlines,” Wendy Brannen, director of consumer health and public relations for USApple, says.

The campaign connects with consumers to highlight 28 ways apples are healthy choices for hearts and bodies. Last year’s campaign reached more than 15 million consumers.

Highlights of this year’s campaign include:

• Outreach using USApple’s social media channels – Facebook, Twitter, and Pinterest – to highlight health studies involving apples, cooking tips, and recipes.
• A daily prize from USApple members or supporters for consumers who use social channels to promote apple heart healthy facts.
• A Twitter Party on Feb. 12 with a dietitian/nutritionist to engage participants with share facts, health research, and recipes.

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“28 Days of Apples is customized for engaging with individuals in the exact way they now consume their news – on the go, in small visual bites, and on social channels,” Brannen says. “We are very grateful to our members and supporters for joining in this initiative by providing daily prizes to consumers who engage with or share our health information. It’s what truly makes the program so original and such a success.”

USApples 28 Days of Apples was named the top social media campaign at the American Agricultural Editors’ Association (AAEA) Communications Awards and best producer-funded consumer PR campaign in the regional Best of NAMA (National Agriculture Marketing Association) Awards.

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