Grower Tells Consumers Where Their Pears Come From

To take advantage of the fact that the majority of today’s consumers want to know more about where their food comes from, Stemilt Growers of Wenatchee, WA, is introducing a new label for its pears, Rushing Rivers. The name highlights the fact that the company is growing and packing pears in two of the world’s renowned pear locales, the Wenatchee River Valley and Entiat River Valley, both in Washington State.

With harvest already underway on its 2014 pear crop, Stemilt will begin packing pears in a new Rushing Rivers carton. The white box features the Rushing Rivers logo and tag line “the best pear locales in the world” along with a short story that tells consumers where the pears inside came from and how they were grown.

“Consumers are looking for transparency when it comes to food and fruit, and our pears have a special story to tell,” said Stemilt marketing director Roger Pepperl in a press release. “Rushing Rivers pears are born and raised in the premier growing grounds for pears, where the combination of alpine mountains, clean rivers, and fertile soils creates the perfect environment for growing clean, high-quality, and dessert flavored pears.”

The Wenatchee River Valley and Entiat River Valley run parallel, separated only by the peaks of the Cascade mountain range. Stemilt and its long-time pear partners, Peshastin HI-UP Growers, a leading growers cooperative, have been farming pears in these river valleys for decades.

“Pears are right at home in these two valleys,” said Pepperl. “The hillsides protect our trees from the heat of the summer, keeping delicate pears cool and comfortable. Clean air draws down from the mountains through the orchards to keep air flowing through each tree, which results in cleaner fruit. And the rivers in these locales are both recharged each spring by fresh mountain snowpack, delivering a plentiful and pure water sources for our pears.”

Stemilt and HI-UP’s presence in these two pear regions extends beyond their orchards. Each company has its own state-of-the-art pear facility located in the region for packing all of Stemilt’s Rushing Rivers pears. HI-UP has two modern packing lines located in Peshastin, WA, and Stemilt’s Miller Street facility in Wenatchee, WA, features two updated packing lines and ThermalTech Tarpless ripening rooms for delivering ready-to-eat pears.

“We grow, pack, and ship pears right in these famous pear districts. Stemilt and HI-UP’s strong alignment on pears gives us great packing flexibility and allows us to deliver fresh, flavorful pears to stores most months of the year,” said Pepperl.

To share the Rushing Rivers pears story with consumers, Stemilt created a Rushing Rivers page on its website with a trailer video that tells the story of the famous pear locales and Stemilt’s rich heritage farming pears there. Now that pears are coming off the trees, Stemilt will expand its consumer storytelling to social media and its blog, The Stem.

Stemilt is also encouraging retailers to tell the story of Rushing Rivers when promoting pears this fall. Rushing Rivers cartons can be used to build prominent displays, and Stemilt can support promotions with signs that build mystique and romance around its premium quality pears.

“Our pear locales — the Wenatchee and Entiat River Valleys — are to pears what California’s Napa Valley is to wine,” said Pepperl. “Telling consumers this story and delivering a premium eating experience through Rushing Rivers pears is a great way to build sales and repeat purchases around pears this season.”

Source: Stemilt Growers

Topics: ,

Leave a Reply

Apples & Pears Stories

Apples & PearsVermont Hosts ‘Apples To iPods’ Contest
September 24, 2014
One wooden apple hidden at one of 21 pick-your-own orchards throughout state. Read More
Apples & PearsOrchard Owner Talks About Using Migrant Workers
September 24, 2014
Labor is needed to help harvest apple crop in the fall. Read More
Apples & PearsCanneries Hope To Encourage Growers To Grow Pears For Processing
September 15, 2014
Higher wholesale prices offered as means to boost canning pear acres. Read More
Apples & PearsAmerican and Western Fruit Grower’s 2014 Top Apple And Pear Fruit Growers
September 13, 2014
The nations’s largest growers reflect how technology, innovations, and promotion help make their businesses run more efficiently. Read More
Apples & PearsAgriculture Research Service Partnership With Cornell University Seeks To Develop Better Apple Rootstocks
September 12, 2014
ARS study focuses on disease resistance and cold tolerance to produce better apple rootstock varieties. Read More
Apples & PearsReaders Sound Off On Possible Chinese Apples Imports
September 10, 2014
USDA’s Animal and Plant Health Inspection Service (APHIS) is considering allowing the importation of fresh apples from China into the continental United States. Read More
Apples & PearsUSApple Announces New Officers, Board Members
September 9, 2014
Mark Nicholson of Red Jacket Orchards in Geneva, NY, incoming chairman. Read More

The Latest

Apples & PearsUnusual Weather Slows Michigan Apple Maturity
September 29, 2014
Fruit may have lower Brix levels, soluble solids lower than normal. Read More
Apples & PearsVermont Hosts ‘Apples To iPods’ Contest
September 24, 2014
One wooden apple hidden at one of 21 pick-your-own orchards throughout state. Read More
Apples & PearsOrchard Owner Talks About Using Migrant Workers
September 24, 2014
Labor is needed to help harvest apple crop in the fall. Read More
Apples & PearsKasumin Now Registered For Fire Blight Control
September 22, 2014
EPA approves use of bactericide on pome fruit as disease management tool. Read More
Apples & PearsCanneries Hope To Encourage Growers To Grow Pears For P…
September 15, 2014
Higher wholesale prices offered as means to boost canning pear acres. Read More
Apples & PearsAmerican and Western Fruit Grower’s 2014 Top Appl…
September 13, 2014
The nations’s largest growers reflect how technology, innovations, and promotion help make their businesses run more efficiently. Read More
Apples & PearsAgriculture Research Service Partnership With Cornell U…
September 12, 2014
ARS study focuses on disease resistance and cold tolerance to produce better apple rootstock varieties. Read More
Apples & PearsWashington’s Grant County Could Overtake Yakima For M…
September 10, 2014
Apple growers moving farther south over the past 35 years. Read More
Apples & PearsReaders Sound Off On Possible Chinese Apples Imports
September 10, 2014
USDA’s Animal and Plant Health Inspection Service (APHIS) is considering allowing the importation of fresh apples from China into the continental United States. Read More
Apples & PearsUSApple Announces New Officers, Board Members
September 9, 2014
Mark Nicholson of Red Jacket Orchards in Geneva, NY, incoming chairman. Read More
Apples & PearsWashington Grower Awarded License To New Apple
September 8, 2014
Stemilt Growers receives rights to MN55, a Honeycrisp cross, from the University of Minnesota. Read More
Apples & PearsBig Apple Crop Expected
September 2, 2014
Generally high quality predicted at U.S. Apple Association Crop Outlook and Marketing Conference. Read More
Apples & PearsBeware Of Fruit Rots During Apple Harvest
September 2, 2014
Conditions lately have been ripe for fungi fiasco. Read More
Apples & PearsThey’re Back! 2014 Brown Marmorated Stink Bug Populat…
September 2, 2014
Pressure building as traps filling up with pest by the hundreds. Read More
Apples & PearsNorthwest Pear Crop Estimate Revised Upward
August 26, 2014
Washington and Oregon pear growers forecast a larger size crop than that originally estimated. Read More
Apples & PearsGrower Tells Consumers Where Their Pears Come From
August 13, 2014
Washington’s Stemilt Growers introduces Rushing Rivers as its new pear label. Read More
Apples & PearsUSApple Takes First Place At Agricultural Editors’ Aw…
August 13, 2014
Organization is honored for web presence and healthy eating campaign. Read More
Apples & PearsRecord Apple Crop Expected In Washington
August 12, 2014
Growers, packers forecast harvest of 140 million boxes, exceeding 2012 record. Read More