Grower Tells Consumers Where Their Pears Come From

To take advantage of the fact that the majority of today’s consumers want to know more about where their food comes from, Stemilt Growers of Wenatchee, WA, is introducing a new label for its pears, Rushing Rivers. The name highlights the fact that the company is growing and packing pears in two of the world’s renowned pear locales, the Wenatchee River Valley and Entiat River Valley, both in Washington State.

With harvest already underway on its 2014 pear crop, Stemilt will begin packing pears in a new Rushing Rivers carton. The white box features the Rushing Rivers logo and tag line “the best pear locales in the world” along with a short story that tells consumers where the pears inside came from and how they were grown.

“Consumers are looking for transparency when it comes to food and fruit, and our pears have a special story to tell,” said Stemilt marketing director Roger Pepperl in a press release. “Rushing Rivers pears are born and raised in the premier growing grounds for pears, where the combination of alpine mountains, clean rivers, and fertile soils creates the perfect environment for growing clean, high-quality, and dessert flavored pears.”

The Wenatchee River Valley and Entiat River Valley run parallel, separated only by the peaks of the Cascade mountain range. Stemilt and its long-time pear partners, Peshastin HI-UP Growers, a leading growers cooperative, have been farming pears in these river valleys for decades.

“Pears are right at home in these two valleys,” said Pepperl. “The hillsides protect our trees from the heat of the summer, keeping delicate pears cool and comfortable. Clean air draws down from the mountains through the orchards to keep air flowing through each tree, which results in cleaner fruit. And the rivers in these locales are both recharged each spring by fresh mountain snowpack, delivering a plentiful and pure water sources for our pears.”

Stemilt and HI-UP’s presence in these two pear regions extends beyond their orchards. Each company has its own state-of-the-art pear facility located in the region for packing all of Stemilt’s Rushing Rivers pears. HI-UP has two modern packing lines located in Peshastin, WA, and Stemilt’s Miller Street facility in Wenatchee, WA, features two updated packing lines and ThermalTech Tarpless ripening rooms for delivering ready-to-eat pears.

“We grow, pack, and ship pears right in these famous pear districts. Stemilt and HI-UP’s strong alignment on pears gives us great packing flexibility and allows us to deliver fresh, flavorful pears to stores most months of the year,” said Pepperl.

To share the Rushing Rivers pears story with consumers, Stemilt created a Rushing Rivers page on its website with a trailer video that tells the story of the famous pear locales and Stemilt’s rich heritage farming pears there. Now that pears are coming off the trees, Stemilt will expand its consumer storytelling to social media and its blog, The Stem.

Stemilt is also encouraging retailers to tell the story of Rushing Rivers when promoting pears this fall. Rushing Rivers cartons can be used to build prominent displays, and Stemilt can support promotions with signs that build mystique and romance around its premium quality pears.

“Our pear locales — the Wenatchee and Entiat River Valleys — are to pears what California’s Napa Valley is to wine,” said Pepperl. “Telling consumers this story and delivering a premium eating experience through Rushing Rivers pears is a great way to build sales and repeat purchases around pears this season.”

Source: Stemilt Growers

Topics: ,

Leave a Reply

Apples & Pears Stories
Apples & Pears
January 31, 2017
Tips to Prune Smarter, Not Harder in Your Orchard
Use this practical precision pruning exercise to help you and your employees. Read More
a firm handshake signifies a done deal
Apples & Pears
January 16, 2017
Earl Brown & Sons Sold to Washington Fruit Grower
Foreman family purchases Oregon’s largest grower, packer of fresh apples. Read More
Apples & Pears
January 14, 2017
Washington State University Researchers Develop Hard Cider Apple Storage, Harvesting Recommendations
A study by researchers at Washington State University offer cider apple harvesting and storage recommendations for growers. Travis Alexander, Jaqueline Read More
Apples & Pears
January 11, 2017
‘Arctic Golden’ Slices to hit Midwestern Stores
Ready-to-eat packs will be in test markets early this year. Read More
Apples & Pears
January 10, 2017
New Zealand Scientists Hope to Prevent Diabetes Through Apple Breeding
Apples are found to have a compound that reduces the risk of obesity, diabetes. Read More
Apples & Pears
January 5, 2017
Produce Veteran Tapped as New York Apple President
New president and CEO Cynthia Haskin has experience with Washington Apple Commission, takes over for Jim Allen. Read More
Apples & Pears
January 5, 2017
Traditional Varieties Still the Focus of Pome Plantings
Moneymakers — that’s what traditional apple varieties such as ‘Fuji,’ ‘Gala,’ and ‘Honeycrisp’ are often referred to in the industry. Read More
The Latest
Apples & Pears
February 24, 2017
Don’t Underestimate the Importance…
Trellising study helps growers understand the basics of setting up an orchard infrastructure properly. Read More
Apples & Pears
February 21, 2017
Snow Doesn’t Stop Day 1 of IFTA Conferen…
While the Wenatchee, WA, area has experienced higher-than expected snowfall, tour-goers trudge on to learn the latest about advanced production systems and high-value apple varieties. Read More
Apples & Pears
January 31, 2017
Pruning Demo Held in Pennsylvania
Penn State University Extension to present simplified pruning rules for employees, orchard managers. Read More
Apples & Pears
January 31, 2017
Tips to Prune Smarter, Not Harder in You…
Use this practical precision pruning exercise to help you and your employees. Read More
Apples & Pears
January 16, 2017
Earl Brown & Sons Sold to Washington…
Foreman family purchases Oregon’s largest grower, packer of fresh apples. Read More
Apples & Pears
January 14, 2017
Washington State University Researchers …
A study by researchers at Washington State University offer cider apple harvesting and storage recommendations for growers. Travis Alexander, Jaqueline Read More
Apples & Pears
January 11, 2017
‘Arctic Golden’ Slices to hit Midwestern…
Ready-to-eat packs will be in test markets early this year. Read More
Apples & Pears
January 10, 2017
New Zealand Scientists Hope to Prevent D…
Apples are found to have a compound that reduces the risk of obesity, diabetes. Read More
Apples & Pears
January 5, 2017
Produce Veteran Tapped as New York Apple…
New president and CEO Cynthia Haskin has experience with Washington Apple Commission, takes over for Jim Allen. Read More
Apples & Pears
January 5, 2017
Traditional Varieties Still the Focus of…
Moneymakers — that’s what traditional apple varieties such as ‘Fuji,’ ‘Gala,’ and ‘Honeycrisp’ are often referred to in the industry. Read More
Apples & Pears
December 31, 2016
Association Seeks Proposals for Hard Cid…
Projects aim to elevate U.S. hard cider industry. Read More
Apples & Pears
December 29, 2016
Stark Bro’s Nurseries & Orchards Co.…
This growing season marked the 200th anniversary for Stark Bro’s Nurseries & Orchards Co. in Louisiana, MO. Stark Bro’s is Read More
Apple Grower of the Year
December 6, 2016
2014 Apple Grower Of The Year Bill Evans…
Legendary apple grower Bill Evans, who along with his wife, Jeannette, farmed more apple acreage than any grower in the Read More
Apples & Pears
December 3, 2016
It’s A Global Celebration For World Pear…
USA Pears to host sampling events in 24 countries for 24 hours of continuous pear goodness. Read More
Apples & Pears
December 2, 2016
New Director Of Consumer Health And Med…
Organization announces Korenna Wilson to take on the role of raising consumers’ awareness of apples benefits. Read More
Apples & Pears
November 28, 2016
Jim Allen Set To Retire — Adios, Mr. Big…
Jim Allen is stepping down at the end of the month as the longtime chief of the New York Apple Association. Read More
Apples & Pears
November 15, 2016
Researcher Gets To Bottom Of Fungus In F…
Team aims to develop tools to predict, detect microbes in stored apples and pears. Read More
Apples & Pears
November 10, 2016
U.S. Apples In Storage Up 11% Over A Yea…
Meanwhile, the nation’s dominant producer, Washington, revised its crop estimate upward. Read More