New York Apple Growers Partner With Grocer To Introduce SnapDragon Apples

New York Apple Growers LLC (NYAG) are partnering with Wegmans to introduce the SnapDragon apple in all Wegmans’ stores starting in November. Known for its crispy texture combined with a sweet and juicy flavor, SnapDragon has a distinctly bright red dappled color.

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“This bicolor apple is a hybrid of a Honeycrisp that has excellent quality, storage and shelf life,” Jeff Crist, vice chairman of the board of directors of NYAG says. “Our consumer research revealed that consumers not only responded very favorably to SnapDragon’s crisp texture and sweet taste but also noted high willingness to purchase.”

Marketing efforts will include point-of-sale materials, high-graphic packaging, in-store demos, and public relations and social media activities. Growers will also make in-store appearances and be available to visit with shoppers during select in-store demo events in November.

To help educate consumers, a website was developed to highlight the benefits of SnapDragon and provide consumers with recipes and pairing suggestions at SnapDragonApple.com. The site also includes a “Meet the Growers” section that profiles a Grower Of The Month and includes the full list of growers in New York State. Also included are links to Facebook and Twitter pages.

“Retailers will appreciate SnapDragon because although the apple’s harvest window starts relatively early — in late September — its long storage and shelf life means they may be able to offer it with consistent quality for a longer time than Honeycrisp,” says Susan Brown, apple breeder, at Cornell’s New York State Agricultural Experiment Station in Geneva, NY.

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Source: New York Apple Growers news release

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