Next generation offers tips, pointers to increase traffic on your social media accounts.

Washington State University seeking to create searchable that website for tree fruit growers.

USApple encourages individuals to share summer selfies with apples to win prizes and learn more about the summer fruit.

Janna Beckerman of Purdue University details pruning approach, MaryBlyt software updated.

Cornell Cooperative Extension-sponsored event to showcase the best practices in Orleans And Niagara Counties.

Chemistry to be registered for use on a variety of specialty crops including apples, potatoes, grapes, fruiting vegetables, pears, and cucurbits.

Kari Peter of Penn State University offers management strategies for your infected trees.

As organic growers lose their most-common defense against fire blight, research around the country provides resources and options for control of the bacterial disease.

Washington and Oregon pear growers expect dip from last year’s limb-breaker.

Prices fluctuate year-to-year, but even as the category becomes more mainstream, the market premium for organic apples is holding strong. USDA-Economic Research Service numbers for Atlanta and San Francisco, for example, show a steady increase in organic prices — especially in comparison to their conventional counterparts — over the last four years.

For Jim Koan of Almar Orchards in Flushing, MI, organic production began as an experiment as he converted part of his 150-acre orchard 20 years ago, without the resources and guides available today.

Let’s not get distracted by the GMO debate. Instead, let’s focus on the health benefits of fresh fruits and vegetables (GMO or not) while quietly promoting transparency via GMO labeling.

“The strategies the coaches employ, particularly those of the underdogs, fascinate me. And I can see how these tactics would be of benefit to fruit growers, though the particular tactic depends on the size of the grower.”

Organization working with USDA to offer ranges of variety and price options.

“The story seems different for specialty crops, like apple, that are directly consumed, viewed as inherently healthy and perhaps held to a different standard. Like it or not, the apple industry has apparently won the opportunity to be a pioneer in testing the consumer’s response to a GMO variety.”

Big things are expected of the new variety formerly known as WA 38.

Product from Fine Americas is designed to promote red coloration in bicolor apples.

Sweepstakes results in more than 155,000 entries, giving MAC a monster marketing boost.

New York Apple Association expects “bussiness-as-usual” sized crop.