Pink Lady Highlighting The Family Behind The Fruit

Pink Lady Family

Pink Lady America (PLA) is starting the new year with a program designed to focus on those families at the orchard level doing the hard work it takes for consumers to enjoy the high-quality apples readily available in the supermarket produce department.

“With the apple section in stores being a feast for the eyes, which naturally leads to a tasty and healthy treat for the fans of this very popular fruit, the real reason it’s there can sometimes be lost,” says Alan Taylor, PLA marketing director in Yakima, WA.

“Those apples didn’t just fall out of the sky or magically appear from the back of the store. Most consumers understand this but it doesn’t hurt to remind them where this fruit is grown and who is doing the growing.”

The program is called “My Family Grows Great Apples,” and while its message is being delivered through one or more of the youngsters in the apple grower’s family, it also shows they’re really not different than the folks buying the fruit they grow.

“We’ll be showing this very clearly through professionally produced posters to be used in our social media and retail programs,” Taylor says. “In addition to the headline on the posters, there will also be an interesting ‘fast fact’ at the bottom of the page, referring to something involved in the growing process.” An example, again coming from one of the kids in the poster, will be “there are what look like windmills in our orchard which bring the warmer air down during cold spring evenings to help keep the tender fruit buds from freezing.”

“There can be no doubt that today’s consumers are blessed by the results of a complicated and sophisticated delivery system which puts these fresh, tasty, and healthy apples in the produce department,” Taylor says. “However, it should be worthwhile for these same consumers to actually see what may even look like familiar family faces who work very hard to take to grow these high-quality fresh fruit products.”

Topics: ,

Leave a Reply

Apples & Pears Stories
Apples & PearsMonster Crops: How Much Is Too Much?
March 24, 2015
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
gmo apple
Apples & PearsFDA Concludes GMO Crops Innate Potato And Arctic Apple Are Safe For Consumption
March 20, 2015
The agency says the evaluated varieties are as safe and nutritious as conventional counterparts. Read More
Apples & PearsIndia Eyed As Next Export Market for Washington Apple Commission
March 17, 2015
Promotion plan includes focus on increasing shipments of Red Delicious in growing export market. Read More
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
The Latest
Apples & PearsMeet USApple’s Class of 2015 Young Apple Leaders
March 27, 2015
Young decision-makers see trip as an opportunity make sure the voice of the apple industry is heard by representatives. Read More
Pennsylvania hard cider guild logo
Apples & PearsPennsylvania Hard Cider Producers Founded Independent T…
March 25, 2015
The Pennsylvania Cider Guild is designed to help promote and educate members and consumers. Read More
Apples & PearsNeedles Found In Honeycrisp Sold At Grocery Store
March 24, 2015
Apples were believed to be tampered with; initial surveillance footage was inconclusive. Read More
Apples & PearsMonster Crops: How Much Is Too Much?
March 24, 2015
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
gmo apple
Apples & PearsFDA Concludes GMO Crops Innate Potato And Arctic Apple …
March 20, 2015
The agency says the evaluated varieties are as safe and nutritious as conventional counterparts. Read More
Apples & PearsIndia Eyed As Next Export Market for Washington Apple C…
March 17, 2015
Promotion plan includes focus on increasing shipments of Red Delicious in growing export market. Read More
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
Apples & PearsFrom The Road: IFTA Conference Day 3
February 24, 2015
With all these new varieties being planted, John Rice of Rice Fruit Company, says you should focus as much if not more on marketing these new varieties as in understanding how to grow them. Read More
Apples & PearsGet Ready For Brown Marmorated Stink Bug In 2015
February 23, 2015
No one can predict the future of this relatively recent invader, which is now found in 41 states, but all signs point to continued expansion. Read More
Apples & PearsFrom The Road: IFTA Conference Day 2
February 23, 2015
It was cold, rainy, and foggy during our tour of Peggy’s Cove in Nova Scotia as part of Day 2 of the 58th Annual IFTA Conference. But a visit to Peggy’s Point Lighthouse brightened the day for attendees. Read More
Apples & PearsThe State Of Mechanical Apple Harvesting
February 23, 2015
Breakthroughs in mechanization have been a long time coming, but recent advances combining the skills of both people and machines are bringing efficiencies to orchards of all sizes. Read More
Apples & PearsOn The Road With IFTA: Conference Day 1
February 21, 2015
Honeycrisp ― and the delicate balance between quality and profitability ― are the preconference workshop focus at this year's IFTA Conference. Read More
Apples & PearsUSDA OKs Deregulation Of Two GM Apple Varieties
February 13, 2015
Arctic Granny and Arctic Golden apples, developed by Okanagan Specialty Fruits Inc., silence the browning gene in bruised, bitten, or cut apples. Read More
Apples & PearsGem, A New Fire-Blight-Resistant Pear Cultivar, Makes I…
February 11, 2015
This new pome fruit variety is jointly released by USDA, Michigan State University, Oregon State University, and Clemson University. Read More
Apples & PearsFebruary Kicks Off USApple’s 28 Days Of Apples
February 11, 2015
The campaign returns with industry engaging consumers online on the role in apples have in heart health. Read More