SweeTango Unveils New Website

SweeTango_LogoSweeTango, has a sweet new website to show off — the new SweeTango.com — a revamped website that will bring apple lovers even closer to their favorite fruit. The updated site supports a national marketing campaign, which emphasizes digital promotions alongside tried-and-true retail tactics. Online interactivity, customer samplings, media outreach, and more will revolve around the tagline: “The Sweet Spot of the Apple Season.”

SweeTango, available for a limited time each fall, is grown and marketed by Next Big Thing, A Growers’ Cooperative. The apple, bred at the University of Minnesota, is a cross between the Honeycrisp and Zestar! varieties.

“SweeTango is a premium variety, and our customers love the snap of satisfaction that comes with biting into the apple,” says Tim Byrne, executive director of Next Big Thing, A Growers’ Cooperative. “The new SweeTango.com is a great reflection of the SweeTango experience — bold, zesty, and flavorful.”

The updated site supports an innovative national marketing campaign, which emphasizes digital promotions alongside tried-and-true retail tactics.
Highlights of the new website include:

  • New recipes and pairings to bring out the best SweeTango flavors
  • Biographies of our family-run growers across the U.S. and Canada
  • In-depth grower profiles and interviews throughout the season
  • “The SweeTango Story” — a video look at the birth of the SweeTango apple
  • Information about retailers, store locations, and SweeTango events

Source: Next Big Thing news release

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