USApple’s AppletizeMe Personality Quiz Help Consumers Find Ideal Apple Varieties and Perfect Food Pairings

appletize meWith National Apple Month (October) underway, USApple re-introduced its award-winning AppletizeMe social, digital, and PR program aimed at inspiring increased apple consumption by matching consumers’ personality traits with their ideal apple varieties, perfect food pairings, recipe ideas, and more.

Advertisement

Now in its second year, AppletizeMe continues throughout the fall and once again partners with T. Marzetti Company and the California Walnut Commission, along with new partners Johnsonville Sausage and Roth Cheese. USApple will promote the campaign through a variety of social/digital initiatives, Facebook ads, Twitter engagements, and national PR.

Individuals who visit AppletizeMe.com will find an engaging, nine-step quiz that peels back the many layers of our psyches with questions such as: “What’s your dream job?,” “How do you like to spend your evenings?,” and “What’s the first thing you do every morning?”

After responding, individuals are matched to one of 18 personalities (up from last year’s 12), such as Introvert, Intellectual, Girly Girl, and Manly Man. Each personality reveals their ideal apple variety, which among the 18 include McIntosh (for the Geek Chic), Cortland (for Charmers), and Gala (for Social Butterflies) — with graphics customized for individuals to share on their social channels.

The AppletizeMe.com personality quiz also recommends which foods pair best with their apples. For example, the Adventurer personality is a Crispin apple, which pairs best with walnut butter and granola. The Charmer personality is a Paula Red apple, sliced well with Johnsonville summer sausage, Roth cheese, and crackers. The Old School personality is Red Delicious, combined with Marzetti caramel dip.

Top Articles
25 Years of Project GREEEN’s Growth in Controlled Environment Agriculture

And, new for this year’s AppletizeMe and National Apple Month, USApple has produced 18 short videos for each variety for viewing on the site that feature health, storage, and usage tips.

“We launched AppletizeMe in 2013 as a health and nutrition initiative to inspire consumers to learn more about apple varieties, apple pairing and apples’ many health benefits in a fun, engaging and social environment,” said Wendy Brannen, USApple’s director of consumer health and public relations. “Response was tremendous — and the American Agricultural Editors’ Association named it the year’s top digital program. We are grateful for the support of our partners to enable us to bring back a bigger and brighter AppletizeMe this harvest season with a customized personality quiz, more featured apple varieties, and highly informative and fun variety videos sure to connect even deeper with apple lovers.”

The AppletizeMe.com website also is packed with helpful product information and research about apples’ health benefits, as well as surprising details and simple preparation tips on select apple varieties.

Individuals who share their apple personalities on social networks through Nov. 20, can enter for weekly drawings to win Apple Gift Cards, valued at $400.

Source: USApple news release

0