Award-Winning Interactive Music Video Promotes Nutrition Outside The Classroom
April 23, 2016 Jump With Jill music group is a Bronze winner in the 37th Annual Telly Awards for its The Sweet Beat video in two categories: Education and Children. Jump with Jill was selected from more than 13,000 entries from the U.S. and other countries.
Produced in support of the rock and roll nutrition show Jump With Jill currently touring the world, The Sweet Beat is an interactive music video about the naturally sweet taste of fruit. This video was funded by the National Watermelon Promotion Board (NWPB) and was shot in Jump With Jill’s Pittsburgh headquarters using an all-Pittsburgh-based cast and crew. The NWPB’s mission is to increase consumer demand for watermelon through promotion, research, and education programs.
As each color fruit is featured, the static background transitions to a school-themed scene through lighting, set, and costuming. As the video builds, the scenes are slowed down and merged to create the swirl of color that should fill plates and shopping carts for a healthy diet.
Viewers interact with the video by making their own “sweet beats” with their two favorite fruits and their own dance moves using the provided audio track at jumpwithjill.com/sweet and the hashtag #sweetbeat.
“Jump With Jill uses the power of media to reframe the childhood obesity epidemic,” said Jump With Jill creator Jill Jayne, a Registered Dietitian and professional musician. “The Telly Awards are recognition of our dedication to our craft to take nutrition education out of the textbook and into the mainstream media.”
The Telly Awards were founded in 1979 and honors outstanding local, regional, and cable TV commercials and programs, video and film productions, and online commercials, video, and films.
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