After a nice rebound last season, resiliency is sure to be tested.

Both have advantages and should attract young people, especially with more so-called club varieties, as seen in apples.

Promotional efforts seek to harness power that drives the Sunshine State’s ‘little blue dynamos.’

Prolific plant pathogen now presenting a new challenge for Florida producers and researchers.

Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them.

“The Ole Crow,” as he called himself, passed away unexpectedly at home in Virginia at the age of 82.

Using root mass diameter to appropriately determine wetting pattern will help you improve growth rate and yields.

Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign.

USDA recognizes that soil diseases are Enemy No. 1 for California strawberry growers.

Acidic soil is a foundation for blueberry growing, however the plant needs more than high pH to grow large, firm fruit.

John Clark, who writes a column for American Fruit Grower® and Western Fruit Grower® magazines, is honored with National Plant Breeders Association Impact Award.

Rodents are a major concern for all strawberry growers, including those with drip irrigation systems. Pests like pocket […]

Berry industry revolutionized thanks to the introduction of low-chill varieties.

As the adage goes, “ability is availability” as so it goes for water.

Taste test proves farmers, marketers, and parents should be cognizant of kids’ consumer clout.

Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods.

New videos, webinars available during week-long observance.

Florida-based agtech company officially unveils autonomous mobile platform.

Disease is on the rise this season and can affect any propagated plant material.