Wisconsin Is The Top Cranberry Producer In Nation, World

This fall, Wisconsin’s cranberry industry projected to produce more cranberries than any other state, with an estimated crop of approximately 5.2 million barrels of fruit. That’s more than double the nation’s total, which USDA’S National Agricultural Statistical Service (NASS) estimates will be 8.6 million barrels of cranberries.

“We are also encouraged by signs that the oversupply issue we have faced during the past few years is beginning to turn around, thanks to the industry’s aggressive marketing efforts and support from USDA,” Tom Lochner, executive director of the Wisconsin State Cranberry Growers Association (WSCGA) said.

Several factors in recent years resulted in the market imbalance, including good growing conditions; new U.S., Canadian, and Chilean cranberry acreage; and a flat demand for juice.

According to the U.S. Cranberry Marketing Committee’s (CMC) latest report, awareness and demand around the world is increasing. Overall 2015-16 exports of U.S. cranberries increased 7%, and exports to CMC’s target markets increased 16% over the previous marketing year. China represented the largest increase by percentage, with exports growing 55%. Other strong international markets that CMC targets include Germany, Poland, Hungary, and Mexico.

Thanks to these aggressive marketing efforts, trends show that the market is beginning to even out. CMC projects a 5% increase in processed fruit sales and a 1.5% increase in fresh fruit sales this year. Additionally, CMC reports that inventory as a percentage of sales is trending downward, at 81% this year compared to 82% in 2015, and import supply is growing at a much slower rate than in recent years. Domestic sales are also projected to be up 5% this year.

“All of these trends represent promising signs that the market is beginning to shift,” said Lochner. “There is still significant work to be done, and we are committed to continuing to do our part to stabilize the market and help the industry prosper.”

In addition to the industry’s marketing efforts, during the past two years USDA has purchased cranberries to incorporate into its food pantry and school lunch programs.

“The USDA support has been a win-­win, because it allows students and those in need to receive all the health and nutrition benefits of cranberries while helping decrease existing inventory,” said Lochner.

The Wisconsin cranberry industry is a nearly $1 billion industry that provides more than 4,000 jobs in the state. In 2015, Wisconsin growers had a crop of approximately 4.8 million barrels. This year’s projections are dependent on good growing weather for the remainder of the season, including no damaging hail storms or major temperature drops leading up to the fall harvest.

NASS, which bases its crop estimates on grower surveys nationwide, also made crop projections for other top cranberry producing states. Those projections are: Massachusetts at approximately 2.07 million barrels, New Jersey at 588,000 barrels, Oregon at 530,000 barrels, and Washington at 194,000 barrels.

Topics:

Leave a Reply

Berries Stories
Bacterial wilt symptoms on blueberry leaves
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt in Blueberries
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Berries
September 19, 2017
UC Davis Strawberry Lawuit Settled
Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them. Read More
Berries
September 12, 2017
Longtime American Fruit Grower Columnist Charlie O’Dell Dies
“The Ole Crow,” as he called himself, passed away unexpectedly at home in Virginia at the age of 82. Read More
Berries
September 12, 2017
How to Match Drip Irrigation to Improve Berry Water Management
Using root mass diameter to appropriately determine wetting pattern will help you improve growth rate and yields. Read More
Raspberry bush at Wish Farms in Florida
Berries
August 31, 2017
Wish Farms Boosts Product Portfolio With Raspberries
Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign. Read More
Berries
August 29, 2017
$8.8 Million Awarded to Support Strawberry Innovation
USDA recognizes that soil diseases are Enemy No. 1 for California strawberry growers. Read More
Berries
August 27, 2017
Looking Beyond Soil pH in Berries
Acidic soil is a foundation for blueberry growing, however the plant needs more than high pH to grow large, firm fruit. Read More
Berries
August 22, 2017
Columnist Wins Prestigious Plant Breeder Award
John Clark, who writes a column for American Fruit Grower® and Western Fruit Grower® magazines, is honored with National Plant Breeders Association Impact Award. Read More
Berries
August 3, 2017
Tips to Control Rodents in Drip-Irrigated Strawberries
Rodents are a major concern for all strawberry growers, including those with drip irrigation systems. Pests like pocket gophers, moles, Read More
Berries
August 1, 2017
New York Berry Crops Field Day Slated
Cornell University and a Rensselaer County farm partner to host a free workshop for commercial berry growers. Read More
Berries
July 2, 2017
Southern Highbush Berries Have Turned the Blueberry World Upside-Down
Berry industry revolutionized thanks to the introduction of low-chill varieties. Read More
Berries
July 1, 2017
Water is a Must for Berry Crops
As the adage goes, “ability is availability” as so it goes for water. Read More
Berries
June 27, 2017
Study Zeroes in on Sweet Spot for Florida Blueberries
Taste test proves farmers, marketers, and parents should be cognizant of kids’ consumer clout. Read More
Berries
June 20, 2017
Don’t Be Fooled By Rust in Your Brambles
Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for National Pollinator Week
New videos, webinars available during week-long observance. Read More
The Latest
Berries
September 26, 2017
Florida Blueberry Growers Challenged to …
After a nice rebound last season, resiliency is sure to be tested. Read More
Berries
September 26, 2017
Diversifying Berry Breeding, Public to P…
Both have advantages and should attract young people, especially with more so-called club varieties, as seen in apples. Read More
Berries
September 21, 2017
Ways Florida Blueberry Growers Can Eleva…
Promotional efforts seek to harness power that drives the Sunshine State's ‘little blue dynamos.’ Read More
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt …
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Berries
September 19, 2017
UC Davis Strawberry Lawuit Settled
Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them. Read More
Berries
September 12, 2017
Longtime American Fruit Grower Columnist…
“The Ole Crow,” as he called himself, passed away unexpectedly at home in Virginia at the age of 82. Read More
Berries
September 12, 2017
How to Match Drip Irrigation to Improve …
Using root mass diameter to appropriately determine wetting pattern will help you improve growth rate and yields. Read More
Berries
August 31, 2017
Wish Farms Boosts Product Portfolio With…
Newest commodity to help company reach year-round supply goal, and help fuel consumer-focused marketing campaign. Read More
Berries
August 29, 2017
$8.8 Million Awarded to Support Strawber…
USDA recognizes that soil diseases are Enemy No. 1 for California strawberry growers. Read More
Berries
August 27, 2017
Looking Beyond Soil pH in Berries
Acidic soil is a foundation for blueberry growing, however the plant needs more than high pH to grow large, firm fruit. Read More
Berries
August 22, 2017
Columnist Wins Prestigious Plant Breeder…
John Clark, who writes a column for American Fruit Grower® and Western Fruit Grower® magazines, is honored with National Plant Breeders Association Impact Award. Read More
Berries
August 3, 2017
Tips to Control Rodents in Drip-Irrigate…
Rodents are a major concern for all strawberry growers, including those with drip irrigation systems. Pests like pocket gophers, moles, Read More
Berries
August 1, 2017
New York Berry Crops Field Day Slated
Cornell University and a Rensselaer County farm partner to host a free workshop for commercial berry growers. Read More
Berries
July 2, 2017
Southern Highbush Berries Have Turned th…
Berry industry revolutionized thanks to the introduction of low-chill varieties. Read More
Berries
July 1, 2017
Water is a Must for Berry Crops
As the adage goes, “ability is availability” as so it goes for water. Read More
Berries
June 27, 2017
Study Zeroes in on Sweet Spot for Florid…
Taste test proves farmers, marketers, and parents should be cognizant of kids’ consumer clout. Read More
Berries
June 20, 2017
Don’t Be Fooled By Rust in Your Brambles
Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for Nat…
New videos, webinars available during week-long observance. Read More