DowDuPont Reveals Name of New Agriculture Spinoff
DowDuPont has announced the corporate brand names that each of its divisions plans to assume once they are separated as independent companies as intended, including its agricultural spinoff. The intended Agriculture company, headquartered in Wilmington, DE, will assume the name Corteva Agriscience (pronounced: kohr-`teh-vah), which is based on a combination of words meaning “heart” and “nature.” While certain product names will change at separation, many products within each intended company will continue be sold under their current, widely known brand names.
Ed Breen, CEO of DowDuPont, stated, “Our selection of these company names is a major milestone in the process of creating three, strong independent companies, and each name reflects the unique strengths and value proposition of the company it will represent. As we move forward, a critical part of our work will be to build and strengthen the global corporate brands that express the commitment we are making to our customers, employees, investors, and all of our stakeholders, to grow value through innovation.”
James C. Collins, Jr., COO, Agriculture Division of DowDuPont, stated, “In Corteva Agriscience, we bring together three businesses with deep connections and dedication to generations of farmers. Our new name reflects our commitment to enhancing their productivity as well as the health and well-being of the consumers they serve. Our name reflects our purpose: enriching the lives of those who produce and those who consume, ensuring progress for generations to come.”
With more than $14 billion in 2017 pro forma revenue and $2.6 billion in 2017 pro forma operating EBITDA, the Agriculture Division has the most comprehensive and balanced seed and crop protection portfolio in the world and a strong pipeline of new products that will enable it to continue to provide substantial value to farmers now and over the long term.
To go further in depth, read more at CropLife.com.