General Mills Invests $4 Million In Pollinator Habitat

General Mills, the Xerces Society, and the USDA have announced a major milestone in their partnership to restore and protect pollinator habitat across hundreds of thousands of acres of farmland in North America.

The five-year, $4 million financial commitment between General Mills and USDA’s Natural Resources Conservation Service (NRCS) will support farmers across the U.S. by providing technical assistance to plant and protect pollinator habitat, such as native wildflower field edges and flowering hedgerows.

Through 2021, this partnership will help to plant more than 100,000 acres of pollinator habitat. Providing habitat in agriculture landscapes has been shown to help a variety of pollinators, including bumble bees, squash bees, honeybees and butterflies, and provides benefits to crops that need insect pollinators. Such habitat can also improve water quality, reduce soil erosion and provide habitat for game and songbirds.

“Two-thirds of the continental United States is privately owned, making the land management decisions of America’s farmers, ranchers and forest landowners essential to pollinator health,” NRCS Chief Jason Weller said. “Agricultural producers can make relatively simple tweaks on working lands that benefit bees, butterflies and other pollinators while improving the operation as a whole. NRCS offers more than three dozen conservation practices that can benefit pollinators, and this partnership will enable us to better plan and implement these practices.”

general-mills-pollinatorsIn North America alone, bees are responsible for more than $25 billion in agricultural production each year. In addition to improving the yield of many crop species, research demonstrates that pollinators such as bees may also improve the nutritional value and commercial quality of some crops.

“Pollinators supply one-third of the food and beverages that Americans consume,” said Jerry Lynch, Chief Sustainability Officer at General Mills. “As part of General Mills’ global commitment to treat the world with care, our investment will help pollinators to continue to play a key role in sustainable food production in the U.S.”

To create and accelerate habitat restoration for pollinators, this partnership will support six Xerces/NRCS Pollinator Conservation Biologists jointly managed by the NRCS and the Xerces Society for Invertebrate Conservation, the largest and oldest pollinator conservation organization in the world. This biologist team will support U.S. farmers by providing individual consulting on habitat restoration and pollinator-friendly farm management practices, evaluate habitat, and serve as advisors to other conservation agency staff in the regions they serve. The biologists will be based in California, Nebraska, North Dakota, Minnesota, Iowa and Maine.

“To date, our work with NRCS has resulted in hundreds of thousands of acres of new or improved habitat,” said Scott Hoffman Black, Executive Director of the Xerces Society. “This partnership will allow us to expand conservation support in the Midwest, Northeast, and California, reaching many more farmers and bringing greater benefits to the pollinators on which we all rely.” 

Topics: , , ,

Leave a Reply

2 comments on “General Mills Invests $4 Million In Pollinator Habitat

    1. I suggest you do a search of GrowingProduce.com for the information you seek. You can also click on the links in this story, as both NRCS and the Xerces Society have robust websites with a wealth of such info.

Fruits Stories
Citrus
July 22, 2017
Representative from Washington Proposes Amendment to H-2A Program
Move broadens use of H-2A to all of agriculture to include those with multiple crops and harvests. Read More
Hurricane Matthew satellite image as it brushed past Florida
Citrus
July 20, 2017
Atlantic Hurricane Forecast Taken Up a Notch
Current conditions in the tropics warrant marked revision in potential storm season scenarios. Read More
Sunset on Florida potato field day
Citrus
July 19, 2017
Researchers On a Mission to Find More Places for Growing Produce
Federal grant to aid exploration of food security solutions for the future. Read More
Citrus
July 19, 2017
Farm Labor Stories Making the News This Week
The agricultural labor shortage is strong enough that the consumer press is beginning to report on it regularly. Here are the stories making headlines this month. Read More
farm hacks collage
Citrus
July 19, 2017
Florida Grower Magazine is Seeking Your Farm Hacks
Life hacks are common in social media threads these days. They are those clever ideas or tricks aimed at making Read More
Fruits
July 14, 2017
Brown Marmorated Stink Bug Predator Egg Mass Found
Samuri wasp parasitized egg mass found in Southern New Jersey peach orchard. Read More
Rain drops on leaf
Citrus
July 14, 2017
Everglades Agricultural Area Farmers Winning at Water Quality
Annual report shows use of best management practices results in another massive reduction in phosphorus flow. Read More
Citrus
July 13, 2017
The Road is Long to Farm Bill 2018 [Opinion]
Participation in this process will be crucial to ensure your needs are understood and addressed. Read More
2015 FFVA Annual Convention crowd
Citrus
July 13, 2017
Trade Talk to Top Florida Fruit & Vegetable Association Convention Agenda
Trade issues are top of mind these days for specialty crop producers. Efforts have been underway since early this year Read More
Beet-armyworms-on-a-tomato-plant
Citrus
July 12, 2017
Tomato Pests Can Be Induced to Cannibalism, New Study Shows
The University of Wisconsin's John Orrock says when beet armyworms are exposed to concentrations of methyl jasmonate, they will abandon eating tomatoes — and start eating one another. Read More
Citrus
July 12, 2017
USDA Pulls 8 Products from Approved Organic Production List
After a few months of speculation, the USDA's Agricultural Marketing Service has published its Sunset 2017 final rule on approved products for organic production and handling. Read More
darkwinged fungus gnat larvae
Fruits
July 12, 2017
How to Deal with Annoying Fungus Gnats on the Farm
Learn how to identify, the survival and spread, as well as management methods for this insect pest. Read More
Carl and Dustin Grooms of Fancy Farms
Business Planning
July 11, 2017
Young Florida Farmers Ready to Take the Reins
As growers age, the next generation is stepping up and stepping into leadership roles on the farm. Read More
Dr. Martha Roberts
Citrus
July 10, 2017
Florida Reveals Its Latest Woman of the Year in Agriculture
2017 award recipient a true trailblazer and champion for the advancement of the state’s farming industry. Read More
Mobile technology farming
Citrus
July 10, 2017
Practical Solutions Are Bringing Precision Agriculture Closer to Earth
Growing the budding ag-tech sector to maturity likely will require a deeper meeting of the minds between technologists and agriculturists. Read More
The Latest
Farm Management
July 24, 2017
American Farm Bureau Weighs in for Growe…
John Duarte, the owner of Duarte Nursery, one of the largest grapevine and nut tree suppliers on the West Coast, recently gained Read More
Disease Control
July 24, 2017
Researchers Find Detection Method for Cr…
Oregon State University researchers developed molecular tools to work with commercially available kits that allow the user to quickly and effectively test plants for the disease, using a dipstick that reveals the presence of the pathogen within minutes. Read More
Citrus
July 23, 2017
USDA Invests $7.6 Million toward Benefic…
Projects to promote beneficial organisms as part of a pest control strategy. Read More
Citrus
July 22, 2017
Representative from Washington Proposes …
Move broadens use of H-2A to all of agriculture to include those with multiple crops and harvests. Read More
Citrus
July 20, 2017
Atlantic Hurricane Forecast Taken Up a N…
Current conditions in the tropics warrant marked revision in potential storm season scenarios. Read More
Citrus
July 19, 2017
Researchers On a Mission to Find More Pl…
Federal grant to aid exploration of food security solutions for the future. Read More
Citrus
July 19, 2017
Farm Labor Stories Making the News This …
The agricultural labor shortage is strong enough that the consumer press is beginning to report on it regularly. Here are the stories making headlines this month. Read More
Citrus
July 19, 2017
Florida Grower Magazine is Seeking Your …
Life hacks are common in social media threads these days. They are those clever ideas or tricks aimed at making Read More
Fruits
July 14, 2017
Brown Marmorated Stink Bug Predator Egg …
Samuri wasp parasitized egg mass found in Southern New Jersey peach orchard. Read More
Citrus
July 14, 2017
Everglades Agricultural Area Farmers Win…
Annual report shows use of best management practices results in another massive reduction in phosphorus flow. Read More
Citrus
July 13, 2017
The Road is Long to Farm Bill 2018 [Opin…
Participation in this process will be crucial to ensure your needs are understood and addressed. Read More
Citrus
July 13, 2017
Trade Talk to Top Florida Fruit & Ve…
Trade issues are top of mind these days for specialty crop producers. Efforts have been underway since early this year Read More
Citrus
July 12, 2017
Tomato Pests Can Be Induced to Cannibali…
The University of Wisconsin's John Orrock says when beet armyworms are exposed to concentrations of methyl jasmonate, they will abandon eating tomatoes — and start eating one another. Read More
Citrus
July 12, 2017
USDA Pulls 8 Products from Approved Orga…
After a few months of speculation, the USDA's Agricultural Marketing Service has published its Sunset 2017 final rule on approved products for organic production and handling. Read More
Fruits
July 12, 2017
How to Deal with Annoying Fungus Gnats o…
Learn how to identify, the survival and spread, as well as management methods for this insect pest. Read More
Business Planning
July 11, 2017
Young Florida Farmers Ready to Take the …
As growers age, the next generation is stepping up and stepping into leadership roles on the farm. Read More
Citrus
July 10, 2017
Florida Reveals Its Latest Woman of the …
2017 award recipient a true trailblazer and champion for the advancement of the state’s farming industry. Read More
Citrus
July 10, 2017
Practical Solutions Are Bringing Precisi…
Growing the budding ag-tech sector to maturity likely will require a deeper meeting of the minds between technologists and agriculturists. Read More