Farmers Fresh Fruit Company Integrates QR Code Into Clamshell

Farmers-Fresh-Fruit-QR-codeFarmers Fresh Fruit Company has redesigned their label for their California Thomcord seedless table grapes. The design is focused on the California Thomcord brand and a custom designed Quick Response (QR) code. QR codes provide quick access by smart phone or tablet to online information.

“We wanted the QR code to be placed in a way that makes it easy to see and convenient for consumers to scan,” Shane Souza, vice president of sales with Farmers Fresh Fruit Company says.

The QR code will direct consumers to information about the seedless grape variety including recipes, nutritional information and more. The QR code design, by MC Solutions, involves the code embedded into a bunch of grapes, incorporated with the brand logo.

“We feel that QR codes are a user-friendly way to get consumers to more information.” Hilary Mathias of MC Solutions says. “Not only is it convenient but it is also trackable. Farmers Fresh will know exactly how many people are scanning their label and when.”

Source: Farmers Fresh Fruit Company

Topics: ,

Leave a Reply

Grapes Stories
A cluster of table grapes, discolored by heat stress. (Photo credit: University of California Cooperative Extension)
Grapes
June 17, 2016
Don’t Let High Temperatures Damage Grapes
It’s not just people who need to beat the ever-increasing California temperatures these days. Grape growers are finding that ill-timed Read More
Crown gall on a trunk of French hybrid ‘Chancellor’ before and after bark is stripped away. Galls appear in spring as white callous tissue, most often at the base of the trunk, gradually turning green/brown and finally dying to turn into dark brown/black corky tissue. (Photo credit: Penn State University)
Cold Protection
June 15, 2016
Several Severe Winters Causing Crown Gall Concerns
Although this past winter may be considered more mild, severe cold the two winters prior in the Midwest and Northeast Read More
A vineyard map image showing data layered on Google Earth. (Photo credit: Google Earth and Cornell University)
Grapes
June 9, 2016
High-Tech Solutions Could Improve Grape Crop Estimates
Determining accurate estimates of grape crop yield is notoriously difficult, but new methods involving precision sensing technology could help growers Read More
A warm winter could lead to an early harvest for  Washington grape.
(Photo credit: Washington State University)
Grapes
June 9, 2016
Washington Grape Growers Could See Early Harvest
Grape growers in eastern Washington who thought last year’s harvest was early could be in for another surprise. An unseasonably Read More
This is one of the most promising red winegrapes for California's San Joaquin Valley, a clone of Teroldego. (Photo credit: Lindsay Jordan, UCCE)
Grapes
June 3, 2016
Winegrape Varieties That Can Beat The Heat
Researchers are evaluating a wide range of alternative winegrape varieties for California’s San Joaquin Valley. Read More
12405AA1-F56D-16AA-631A2A98C4C64CA9-52851
Grapes
June 1, 2016
Labor Costs Have Growers Eyeing Options
Methods to reduce labor dependency important for the future of grape production. Read More
CA- Winegrape Vineyard
Grapes
May 24, 2016
Sea Change Coming To California Winegrape Landscape
Vines continue to be pulled from the state’s interior, while planting is expected to increase along coast and in Delta area. Read More
The Latest
Grapes
June 27, 2016
Make Time To Visit Other Vineyards
Getting out in your neighbor’s vineyard can help improve your own. Read More
Apples & Pears
June 21, 2016
New York Beverage Credits To Include Win…
Credit allows wineries and cideries to reinvest savings in business. Read More
Grapes
June 19, 2016
Golden State Winegrape Growers Honored
The California Association of Winegrape Growers announces 2016 Awards of Excellence recipients. Read More
Grapes
June 17, 2016
Don’t Let High Temperatures Damage Grape…
It’s not just people who need to beat the ever-increasing California temperatures these days. Grape growers are finding that ill-timed Read More
Cold Protection
June 15, 2016
Several Severe Winters Causing Crown Gal…
Although this past winter may be considered more mild, severe cold the two winters prior in the Midwest and Northeast Read More
Grapes
June 9, 2016
High-Tech Solutions Could Improve Grape …
Determining accurate estimates of grape crop yield is notoriously difficult, but new methods involving precision sensing technology could help growers Read More
Grapes
June 9, 2016
Washington Grape Growers Could See Early…
Grape growers in eastern Washington who thought last year’s harvest was early could be in for another surprise. An unseasonably Read More
Grapes
June 3, 2016
Winegrape Varieties That Can Beat The He…
Researchers are evaluating a wide range of alternative winegrape varieties for California’s San Joaquin Valley. Read More
Grapes
June 1, 2016
Labor Costs Have Growers Eyeing Options
Methods to reduce labor dependency important for the future of grape production. Read More
Grapes
May 24, 2016
Sea Change Coming To California Winegrap…
Vines continue to be pulled from the state’s interior, while planting is expected to increase along coast and in Delta area. Read More
Disease Control
May 19, 2016
Native Plants Reduce Need For Vineyard W…
Scientists in eastern Washington are finding drought-tolerant alternatives to roses at the end of vineyard rows that not only save Read More
Grapes
May 18, 2016
Minnesota Has New Cold-Hardy, Lower-Acid…
The University of Minnesota has released a new cold-hardy grape that holds promise for winemakers wanting to make dryer wines Read More
Grapes
May 13, 2016
Just How Many Acres Of Grapes Have Been …
Nat DiBuduo of Allied Grape Growers says reports may be misleading and there are more than 48,000 nonbearing acres coming into production. Read More
Grapes
May 13, 2016
Virginia Looks To Boost Wine Business Th…
More than $800,000 is up for grabs for those interested in expanding or adding new vineyards in Virginia. The Virginia Read More
Grapes
May 13, 2016
Irrigation Method Can ‘Trick’ White Grap…
Washington State University scientists believe they have discovered a sweet spot for irrigating white wine grapes. Dr. Markus Keller, a Read More
Crop Protection
May 6, 2016
Scouting Tips For Growing Grape Pest Thr…
Grape growers should be on the lookout this fall for two pests that are popping up in vineyards along the Read More
Crop Protection
April 27, 2016
Vector Transmitting Red Blotch Virus Fou…
Researchers at the University of California, Davis (UC-Davis) have found the vector that seems to be spreading grapevine red blotch, a Read More
Grapes
April 25, 2016
Vineyards Honored For Sustainability
California Green Medal recognizes wineries and vineyards with a focus on sustainability. Read More
[gravityform id="62" title="false" description="false"]