Record Attendance Marks Unified’s 20th Anniversary

Even after 20 years, the Unified Wine & Grape Symposium (Unified) continues to grow, once again drawing record crowds to the Sacramento Convention Center to learn about the trends, data, and innovations shaping the industry.
This year’s official total of 14,000 Unified attendees surpassed last year’s record audience by 600. In addition to the largest wine and grape trade show in the Americas featuring a record 668 exhibitors from every corner of the world, the industry-organized event provides a full program of sessions exploring wine and grape production, marketing, and sales issues.
“The Unified’s continuing growth demonstrates the industry’s thirst for a venue where colleagues can gather, exchange information, and stay abreast of the trends and data vital to making successful business decisions,” explains Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), which co-organizes the Unified with the California Association of Winegrape Growers (CAWG). “Industry professionals clearly value this event as the ideal opportunity to tap into the latest market data with focus on innovation to stay competitive in the international marketplace.”
The Unified’s signature “State of the Industry” session Wednesday morning set a positive tone for the show when analysts forecasted a positive year for the American wine industry. That encouraging economic news was manifested throughout the trade show, in breakout sessions, and throughout the conference overall.
While the Unified focuses on American winemaking and winegrape production, more than 30 nations are represented among the guests, highlighting the global nature of the industry. Each day of the three-day event includes sessions featuring expert panels addressing four topic areas: grape growing, winemaking, marketing/public relations, and business/operations. On Wednesday and Thursday, the event hosts an industry trade show.
“When 14,000 industry professionals gather together under one roof, it makes for a very dynamic and energized environment,” says John Aguirre, CAWG president. “An enormous amount of business is done at the show and during the many networking events, side meetings, and after-hour mixers.”
Jointly organized by the ASEV and CAWG, the Unified Wine & Grape Symposium represents the collective experience, knowledge, and background of the entire industry. The 2015 Unified will once again be held in Sacramento and is slated for January 27-29. For additional information, visit the Unified Wine & Grape Symposium’s website. 

Topics: , ,

Leave a Reply

Fruits Stories

Apples & PearsBeware Of Fruit Rots During Apple Harvest
September 2, 2014
Conditions lately have been ripe for fungi fiasco. Read More
Farm ManagementTrimble’s Connected Farm Now Includes Field Data Management Solution for Farmers, Advisors
September 2, 2014
Trimble adds two apps that work with their Connected Farm Web-based solution, providing growers and their advisors with more detailed field information. Read More
FruitsTips To Help You Manage Postharvest Ripening
September 2, 2014
Humidity, ethylene, and temperature can all impact fruit quality. Read More
CitrusHarness The Marketing Power Of Video
September 1, 2014
Multimedia platform is an effective and inexpensive marketing tool for you to attract new customers and keep existing ones loyal to your brand. Read More
Florida Ag ExpoFood Safety Modernization Act Is On The Plate
September 1, 2014
Florida Ag Expo agenda to serve up important features of looming regulations. Read More
CEU SeriesCEU Series: Put Weeds Out To Pasture
September 1, 2014
No matter where they are, plants out of place can be problematic. Read More
Farm ManagementLeadership And Management Expert To Speak At California Agriculture Seminar
August 27, 2014
Daniel Goleman will make presentation at California State University-Fresno. Read More

The Latest

Farm ManagementStudy Shows ‘Megadrought’ On The Radar For …
September 2, 2014
Global warming trends fuel parched prediction from scientists. Read More
Farm ManagementTrimble’s Connected Farm Now Includes Field Data Mana…
September 2, 2014
Trimble adds two apps that work with their Connected Farm Web-based solution, providing growers and their advisors with more detailed field information. Read More
FruitsTips To Help You Manage Postharvest Ripening
September 2, 2014
Humidity, ethylene, and temperature can all impact fruit quality. Read More
CitrusHarness The Marketing Power Of Video
September 1, 2014
Multimedia platform is an effective and inexpensive marketing tool for you to attract new customers and keep existing ones loyal to your brand. Read More
Florida Ag ExpoFood Safety Modernization Act Is On The Plate
September 1, 2014
Florida Ag Expo agenda to serve up important features of looming regulations. Read More
CEU SeriesCEU Series: Put Weeds Out To Pasture
September 1, 2014
No matter where they are, plants out of place can be problematic. Read More
Farm ManagementLeadership And Management Expert To Speak At California…
August 27, 2014
Daniel Goleman will make presentation at California State University-Fresno. Read More
CitrusNational Scientific Summit On Herbicide Resistant Weeds…
August 27, 2014
Topics to be covered include the economics of proactively managing herbicide resistance, education and outreach efforts, and incentives and regulatory initiatives. Read More
FruitsFlorida Organic Group Dedicated To Serving Growers, Com…
August 27, 2014
Education and development programs are plentiful for interested producers. Read More
CitrusClean Water Conundrum: Ditch The Rule Or Ditch The Myth…
August 26, 2014
Regulation inundation causing a rising tide of confusion for farmers. Read More
FruitsSpotted Wing Drosophila Populations Rising In Michigan
August 26, 2014
Extension researchers advise berry growers on trapping, salt testing to take stock of pest population. Read More
Citrus‘Super Cold’ Winter, Sizzling Summer On Tap In 2015…
August 21, 2014
The 223rd edition of the folksy regional forecast manual predicting extremes. Read More
CitrusBorder Crisis Not Helping Farmers
August 19, 2014
As thousands cross into the U.S. seeking refuge, calls for ag labor reform are lost in the uproar. Read More
FruitsHandheld Produce Quality Meter Debuts At 2014 Internati…
August 19, 2014
Researchers to present data measuring dry matter, color, and sugar content of cherries and other product pre- and postharvest. Read More
FruitsEuropean Fruit And Vegetable Growers Hit By Russian Ban…
August 19, 2014
Angry at European Union/United States sanctions over Ukraine, Russia has banned many food imports. Read More
Crop ProtectionBioConsortia Inc. Bolsters Executive Team
August 18, 2014
Industry veterans Christina Huben and Dr. Susan Turner bring experience to plant biotechnology firm. Read More
CitrusFlorida’s Future Farming Leaders Dig Up Knowledge…
August 15, 2014
Class 3 of FFVA's Emerging Leader Development Program learn a lot from road trip to California's Salinas Valley. Read More
CitrusWater Bond Will Appear On California Ballot
August 14, 2014
Voters will decide if thirsty state will spend $7.5 billion, including $2.7 billion for storage. Read More