Record Attendance Marks Unified’s 20th Anniversary

Even after 20 years, the Unified Wine & Grape Symposium (Unified) continues to grow, once again drawing record crowds to the Sacramento Convention Center to learn about the trends, data, and innovations shaping the industry.
This year’s official total of 14,000 Unified attendees surpassed last year’s record audience by 600. In addition to the largest wine and grape trade show in the Americas featuring a record 668 exhibitors from every corner of the world, the industry-organized event provides a full program of sessions exploring wine and grape production, marketing, and sales issues.
“The Unified’s continuing growth demonstrates the industry’s thirst for a venue where colleagues can gather, exchange information, and stay abreast of the trends and data vital to making successful business decisions,” explains Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), which co-organizes the Unified with the California Association of Winegrape Growers (CAWG). “Industry professionals clearly value this event as the ideal opportunity to tap into the latest market data with focus on innovation to stay competitive in the international marketplace.”
The Unified’s signature “State of the Industry” session Wednesday morning set a positive tone for the show when analysts forecasted a positive year for the American wine industry. That encouraging economic news was manifested throughout the trade show, in breakout sessions, and throughout the conference overall.
While the Unified focuses on American winemaking and winegrape production, more than 30 nations are represented among the guests, highlighting the global nature of the industry. Each day of the three-day event includes sessions featuring expert panels addressing four topic areas: grape growing, winemaking, marketing/public relations, and business/operations. On Wednesday and Thursday, the event hosts an industry trade show.
“When 14,000 industry professionals gather together under one roof, it makes for a very dynamic and energized environment,” says John Aguirre, CAWG president. “An enormous amount of business is done at the show and during the many networking events, side meetings, and after-hour mixers.”
Jointly organized by the ASEV and CAWG, the Unified Wine & Grape Symposium represents the collective experience, knowledge, and background of the entire industry. The 2015 Unified will once again be held in Sacramento and is slated for January 27-29. For additional information, visit the Unified Wine & Grape Symposium’s website. 

Topics: , ,

Leave a Reply

Fruits Stories
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Stone FruitPeach Training Systems Aren’t One-Size-Fits-All
February 27, 2015
Although pedestrian, ladderless orchards are increasing in California, growers in Pennsylvania are opting for tall V-training systems. Read More
Apples & PearsThe Recession That Keeps On Taking
February 27, 2015
We’re still seeing the aftermath of the Great Recession on consumers’ purchasing habits seven years later. Read More
FruitsMaximize Produce Profits By Focusing On Soil Health
February 27, 2015
Cover crops are just one of the ways you can help boost your trees’ and vines’ performance and your bottom line. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Program
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
GrapesWashington Winegrape Industry Announces Honors
February 26, 2015
Awards included Grower of the Year, Industry Service, Lifetime Achievement, Restaurant of the Year and Posters. Read More
GrapesSonoma Agriculture Preservation Plan Unveiled
February 26, 2015
Winegrowers’ 100-year business plan is the first of its kind in agriculture. Read More
The Latest
FruitsWorkshop Set In Florida To Help Grow Local Food Movemen…
March 2, 2015
Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs. Read More
Citrus18 Must-Have Apps For GenNext Growers
March 1, 2015
We asked about your favorite mobile applications, and here's what you had to say. Read More
FruitsDon’t Be Afraid To Charge More For Value Of Agrit…
February 28, 2015
A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation. Read More
FruitsMaximize Produce Profits By Focusing On Soil Health
February 27, 2015
Cover crops are just one of the ways you can help boost your trees’ and vines’ performance and your bottom line. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Progr…
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
FruitsHave Faith In Science – Which Means GMOs [Opinion…
February 25, 2015
When it comes to farming, sticking with established, commonly accepted science is the way to go. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
Food Safety“Dirty Dozen” List Authors Say Conventionally Grown Pro…
February 25, 2015
Sound science prevails and consumers are encouraged to increase consumption of fruits and vegetables. Read More
CitrusFDA, Federal Partners Develop New Method For Attributin…
February 25, 2015
Data was analyzed from nearly 1,000 outbreaks to assess which categories of foods were most responsible for making people sick. Read More
CitrusBiocontrols 2015: Exhibition Sneak Preview
February 25, 2015
We take a look inside the exhibit hall at the Biocontrols 2015 Conference & Tradeshow. Read More
CitrusNew App Helps Identify Insects, Diseases, And Nutrient …
February 24, 2015
Spensa Technologies launches app that helps growers take control of pests and improve soil nutrients. Read More
CitrusPacked Political Agenda On Tap For Florida Farmers
February 23, 2015
The Florida Fruit & Vegetable Association’s board of directors are working on a number of key issues that will be front-burner throughout 2015. Read More
Apples & PearsThe State Of Mechanical Apple Harvesting
February 23, 2015
Breakthroughs in mechanization have been a long time coming, but recent advances combining the skills of both people and machines are bringing efficiencies to orchards of all sizes. Read More
Apples & PearsOn The Road With IFTA: Conference Day 1
February 21, 2015
Honeycrisp ― and the delicate balance between quality and profitability ― are the preconference workshop focus at this year's IFTA Conference. Read More
CitrusWest Coast Governors Call For End To Port Labor Impasse
February 19, 2015
U.S. Secretary of Labor Thomas Perez helps mediate discussions between dockworkers and port operators. Read More
CitrusCompanion Biological Fungicide Now OMRI Listed
February 19, 2015
The biological fungicide from Growth Products is now registered for use in organic production. Read More
Crop ProtectionFMC Launches Biological Fungicide With New Mode Of Acti…
February 18, 2015
The broad spectrum fungicide, Fracture, is labeled for prevention and control of powdery mildew, botrytis, and brown rot blossom blight. Read More
CitrusNew Desalination Technology May Be The Answer To Califo…
February 18, 2015
Researchers plan to address concerns with a process that will examine ways to turn seawater into drinkable water. Read More