Record Attendance Marks Unified’s 20th Anniversary

Even after 20 years, the Unified Wine & Grape Symposium (Unified) continues to grow, once again drawing record crowds to the Sacramento Convention Center to learn about the trends, data, and innovations shaping the industry.
This year’s official total of 14,000 Unified attendees surpassed last year’s record audience by 600. In addition to the largest wine and grape trade show in the Americas featuring a record 668 exhibitors from every corner of the world, the industry-organized event provides a full program of sessions exploring wine and grape production, marketing, and sales issues.
“The Unified’s continuing growth demonstrates the industry’s thirst for a venue where colleagues can gather, exchange information, and stay abreast of the trends and data vital to making successful business decisions,” explains Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), which co-organizes the Unified with the California Association of Winegrape Growers (CAWG). “Industry professionals clearly value this event as the ideal opportunity to tap into the latest market data with focus on innovation to stay competitive in the international marketplace.”
The Unified’s signature “State of the Industry” session Wednesday morning set a positive tone for the show when analysts forecasted a positive year for the American wine industry. That encouraging economic news was manifested throughout the trade show, in breakout sessions, and throughout the conference overall.
While the Unified focuses on American winemaking and winegrape production, more than 30 nations are represented among the guests, highlighting the global nature of the industry. Each day of the three-day event includes sessions featuring expert panels addressing four topic areas: grape growing, winemaking, marketing/public relations, and business/operations. On Wednesday and Thursday, the event hosts an industry trade show.
“When 14,000 industry professionals gather together under one roof, it makes for a very dynamic and energized environment,” says John Aguirre, CAWG president. “An enormous amount of business is done at the show and during the many networking events, side meetings, and after-hour mixers.”
Jointly organized by the ASEV and CAWG, the Unified Wine & Grape Symposium represents the collective experience, knowledge, and background of the entire industry. The 2015 Unified will once again be held in Sacramento and is slated for January 27-29. For additional information, visit the Unified Wine & Grape Symposium’s website. 

Topics: , ,

Leave a Reply

Fruits Stories

GrapesFrench Winegrowers Face Higher Labor Costs
September 19, 2014
French wineries may come under added financial pressure as the government considers imposing social charges on wages paid to harvest workers with short-term contracts. Read More
FruitsFlorida Fruit & Vegetable Association Seeks Fresh Approach To Marketing
September 17, 2014
New partnership bolsters Fresh From Florida program. Read More
CitrusFDA Announces Cooperative Agreement To Implement National Produce Safety Rule
September 17, 2014
Agreement will provide information to help plan and carry out the produce safety rule in partnership with state regulatory agencies. Read More
Apples & PearsCanneries Hope To Encourage Growers To Grow Pears For Processing
September 15, 2014
Higher wholesale prices offered as means to boost canning pear acres. Read More
BerriesBotrytis Gray Mold Pressure Increasing With Humid Weather
September 15, 2014
Michigan State University researcher offers tips to reduce the spread of spores. Read More
Fruits5 Mistakes You May Be Making With Your Orchard’s Website
September 15, 2014
These deadly sins may be hurting your customers’ experience — and costing you money. Read More
FruitsSuccess And The Not-Top-100 Grower [Opinion]
September 15, 2014
Innovation isn't only happening at the top. Some of the most interesting ideas in the fruit industry are being executed by small growers. Read More

The Latest

FruitsFlorida Fruit & Vegetable Association Seeks Fresh A…
September 17, 2014
New partnership bolsters Fresh From Florida program. Read More
CitrusFDA Announces Cooperative Agreement To Implement Nation…
September 17, 2014
Agreement will provide information to help plan and carry out the produce safety rule in partnership with state regulatory agencies. Read More
FruitsDeadline Nearing For Noninsured Crop Disaster Assistanc…
September 15, 2014
Fruit growers who suffered losses due to frost or freeze in 2012 could be eligible for assistance through USDA’S Farm Service Agency. Read More
Fruits5 Mistakes You May Be Making With Your Orchard’s …
September 15, 2014
These deadly sins may be hurting your customers’ experience — and costing you money. Read More
FruitsSuccess And The Not-Top-100 Grower [Opinion]
September 15, 2014
Innovation isn't only happening at the top. Some of the most interesting ideas in the fruit industry are being executed by small growers. Read More
FruitsAmerican and Western Fruit Grower’s 2014 Top 100 …
September 13, 2014
The nations’s largest growers reflect how technology, innovations, and promotion help make their businesses run more efficiently. Read More
FruitsSolve This Grower’s New Planting Problem
September 12, 2014
American Fruit Grower’s advice forum focuses on solving your problems and issues that arise in business and the growing season. Read More
FruitsUSDA Needs Your Help In Tracking Brown Marmorated Stink…
September 11, 2014
Researchers seeking voluntary information to track how pest overwinters. Read More
Crop ProtectionGiant Snail Threat Spreading In South Florida
September 10, 2014
Dangerous invasive pests found well outside Miami-area hot zone. Read More
EquipmentJohn Deere Announces Changes To 5M Utility Tractors
September 9, 2014
Enhanced operator experience, serviceability, performance, and comfort, are among the new features. Read More
Crop ProtectionStockton’s Timorex Gold Biofungicide Receives EPA Reg…
September 9, 2014
This broad spectrum fungicide can be used in rotation or in a tank mix. Read More
FruitsSmaller Stores Taking Greater Market Share Of Produce P…
September 9, 2014
Drug, dollar, and convenience stores sales increased 7.1%, 2.0%, and 1.4%, respectively, while perishables at grocery stores decreased by 2.6% in 2013. Read More
FruitsStrategies To Prevent Secondary Pests Following Sprays …
September 9, 2014
Penn State University researcher offers guidelines and control strategies for minimizing the impacts on mites for the next season. Read More
CitrusFMC Acquires Cheminova
September 9, 2014
Transaction expected to close in early 2015. Read More
CitrusSouth Florida Wet Season Receives Slight Respite
September 9, 2014
Reports indicate most areas around the region received below average rainfall during August. Read More
FruitsHigh Demand Drives Tree Fruit Rootstock Shortage
September 8, 2014
Nurseries struggling to balance continued demand for nursery stock and resources as fruit plantings continue to climb. Read More
FruitsImproving Water Management Techniques
September 8, 2014
Improving groundwater management and managing salinity are a couple tactics growers can use to cope with the effects of the drought. Read More
Farm ManagementStay One Step Ahead Of Legal Challenges
September 8, 2014
Don’t get caught up in easily prevented legal troubles from a lack of planning. Read More