Record Attendance Marks Unified’s 20th Anniversary

Even after 20 years, the Unified Wine & Grape Symposium (Unified) continues to grow, once again drawing record crowds to the Sacramento Convention Center to learn about the trends, data, and innovations shaping the industry.
This year’s official total of 14,000 Unified attendees surpassed last year’s record audience by 600. In addition to the largest wine and grape trade show in the Americas featuring a record 668 exhibitors from every corner of the world, the industry-organized event provides a full program of sessions exploring wine and grape production, marketing, and sales issues.
“The Unified’s continuing growth demonstrates the industry’s thirst for a venue where colleagues can gather, exchange information, and stay abreast of the trends and data vital to making successful business decisions,” explains Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), which co-organizes the Unified with the California Association of Winegrape Growers (CAWG). “Industry professionals clearly value this event as the ideal opportunity to tap into the latest market data with focus on innovation to stay competitive in the international marketplace.”
The Unified’s signature “State of the Industry” session Wednesday morning set a positive tone for the show when analysts forecasted a positive year for the American wine industry. That encouraging economic news was manifested throughout the trade show, in breakout sessions, and throughout the conference overall.
While the Unified focuses on American winemaking and winegrape production, more than 30 nations are represented among the guests, highlighting the global nature of the industry. Each day of the three-day event includes sessions featuring expert panels addressing four topic areas: grape growing, winemaking, marketing/public relations, and business/operations. On Wednesday and Thursday, the event hosts an industry trade show.
“When 14,000 industry professionals gather together under one roof, it makes for a very dynamic and energized environment,” says John Aguirre, CAWG president. “An enormous amount of business is done at the show and during the many networking events, side meetings, and after-hour mixers.”
Jointly organized by the ASEV and CAWG, the Unified Wine & Grape Symposium represents the collective experience, knowledge, and background of the entire industry. The 2015 Unified will once again be held in Sacramento and is slated for January 27-29. For additional information, visit the Unified Wine & Grape Symposium’s website. 

Topics: , ,

Leave a Reply

Fruits Stories
U.S. Capitol Building FEATURE
Citrus
September 26, 2016
Presidential Candidates Comment On Agricultural Issues
Hillary Clinton and Donald Trump weigh in on a number of topics of concern to growers. Read More
'Rave' is a cross between 'Honeycrisp' and an unreleased variety called ‘MonArk.' 'Rave' was bred by the University of Minnesota and will be grown and sold exclusively by Stemilt in the U.S. (Photo credit: Stemilt)
Apples & Pears
September 26, 2016
New Apple Variety Is One Stemilt Hopes Consumers Will ‘Rave’ About
University of Minnesota apple variety will be grown and packed exclusively by Stemilt. Read More
David Wiemann explains how the Scott Henry training system controls vigor with four canes instead of two. (Photo credit: Christina Herrick)
Grapes
September 26, 2016
Where Site And Growing System Meet In The Vineyard
Vineyard manager uses growing systems to control vigor of winegrape varieties. Read More
A reddish “halo” surrounds the point of scale attachment on the fruit, under the skin.  (Photo credit: Art Agnello)
Fruits
September 26, 2016
San Jose Scale Is An Old Pest That Is A New Threat To Apple Growers
Growers see increase in infestations due to changes in chemical control programs. Read More
embark cider works new york hard cider
Farm Marketing
September 25, 2016
New York Governor Signs Additional Legislation To Bolster State’s Craft Beverage Industry
Bills allow farm wineries, breweries, and cideries to sell New York-made farm beverages by the glass. Read More
cracked earth
Farm Management
September 24, 2016
Water Woes Continue In Northeast
Hydrologist says this year’s conditions are bad but are part of a typical water cycle. Read More
Spring Valley Farms blueberries near Umatilla, FL
Berries
September 24, 2016
Time Is Now For Florida Blueberry Growers To Dig In
Coming off a challenging season, industry players must continue to adapt to curveballs thrown by Mother Nature and market forces. Read More
The Latest
Fruits
September 27, 2016
Focusing On Phenomics In Specialty Crops
It’s not just the nature of your crops — the genomics — it’s also how they are nurtured. Read More
Fruits
September 27, 2016
Rodale Institute Launches An Organic Far…
A new national organization for organic growers is designed to provide advocacy, the latest research and education, and information-sharing among farmers. Read More
Farm Management
September 27, 2016
Politicians May Be Taking Ag For Granted…
Growers have become masters at ensuring a steady food supply, but warning, politicians: Ignore them at your peril. Read More
Citrus
September 26, 2016
Presidential Candidates Comment On Agric…
Hillary Clinton and Donald Trump weigh in on a number of topics of concern to growers. Read More
Fruits
September 26, 2016
San Jose Scale Is An Old Pest That Is A …
Growers see increase in infestations due to changes in chemical control programs. Read More
Farm Marketing
September 25, 2016
New York Governor Signs Additional Legis…
Bills allow farm wineries, breweries, and cideries to sell New York-made farm beverages by the glass. Read More
Farm Management
September 24, 2016
Water Woes Continue In Northeast
Hydrologist says this year’s conditions are bad but are part of a typical water cycle. Read More
Fruits
September 23, 2016
Brown Marmorated Stink Bug Pressure Incr…
Scout and monitor your orchard to determine if control is needed, says Penn State University Extension. Read More
Citrus
September 22, 2016
Senate Committee Report Says WOTUS Refor…
A report issued from the Senate Environment and Public Works (EPW) Committee says federal agencies overreach their authority to regulate Read More
Citrus
September 20, 2016
Preventative Control Rules Now In Effect…
Facilities employing 500 or more people must meet new standards. Read More
Citrus
September 20, 2016
EPA Says Glyphosate Not Likely To Cause …
Paper says herbicide not carcinogenic at doses relevant for human health risk assessment. Read More
Farm Management
September 20, 2016
Study Says Produce Imports Good For Texa…
Imports from Mexico would add jobs in the Lone Star State. Read More
Crop Protection
September 19, 2016
Grant Awarded To Rutgers To Study Pollin…
Scientist in the school of Environmental and Biological Sciences receives $2.9 million grant to research bees and other pollinators. Read More
Apple Grower of the Year
September 19, 2016
2016 USApple Conference: Promising Crop,…
Wenatchee, WA grower honored; only blemish on apple crop is the drought that shrank the harvest in the Northeast. Read More
Business Planning
September 19, 2016
American Agricultural Exports Could Feel…
Despite headwinds, the U.S. remains the most stable economy in the world. Read More
Citrus
September 17, 2016
August Was The Hottest In 136 Years
The extended heat wave continues a streak of 11 consecutive months of record-setting temperatures. Read More
Florida Ag Expo
September 16, 2016
2016 Florida Ag Expo To Tackle Productio…
Exotic whitefly, biocontrols, and alternative crops top industry event’s agenda. Read More
Fruits
September 16, 2016
U.S. Farm Productivity Approaching Peril…
Investments in research and Extension required to stay ahead of the competition. Read More
[gravityform id="62" title="false" description="false"]