Record Attendance Marks Unified’s 20th Anniversary

Even after 20 years, the Unified Wine & Grape Symposium (Unified) continues to grow, once again drawing record crowds to the Sacramento Convention Center to learn about the trends, data, and innovations shaping the industry.
This year’s official total of 14,000 Unified attendees surpassed last year’s record audience by 600. In addition to the largest wine and grape trade show in the Americas featuring a record 668 exhibitors from every corner of the world, the industry-organized event provides a full program of sessions exploring wine and grape production, marketing, and sales issues.
“The Unified’s continuing growth demonstrates the industry’s thirst for a venue where colleagues can gather, exchange information, and stay abreast of the trends and data vital to making successful business decisions,” explains Lyndie Boulton, executive director of the American Society for Enology and Viticulture (ASEV), which co-organizes the Unified with the California Association of Winegrape Growers (CAWG). “Industry professionals clearly value this event as the ideal opportunity to tap into the latest market data with focus on innovation to stay competitive in the international marketplace.”
The Unified’s signature “State of the Industry” session Wednesday morning set a positive tone for the show when analysts forecasted a positive year for the American wine industry. That encouraging economic news was manifested throughout the trade show, in breakout sessions, and throughout the conference overall.
While the Unified focuses on American winemaking and winegrape production, more than 30 nations are represented among the guests, highlighting the global nature of the industry. Each day of the three-day event includes sessions featuring expert panels addressing four topic areas: grape growing, winemaking, marketing/public relations, and business/operations. On Wednesday and Thursday, the event hosts an industry trade show.
“When 14,000 industry professionals gather together under one roof, it makes for a very dynamic and energized environment,” says John Aguirre, CAWG president. “An enormous amount of business is done at the show and during the many networking events, side meetings, and after-hour mixers.”
Jointly organized by the ASEV and CAWG, the Unified Wine & Grape Symposium represents the collective experience, knowledge, and background of the entire industry. The 2015 Unified will once again be held in Sacramento and is slated for January 27-29. For additional information, visit the Unified Wine & Grape Symposium’s website. 

Topics: , ,

Leave a Reply

Fruits Stories
Fruits
April 28, 2017
Organic Farms Continue To Grow
The 13% increase from 2015 to 2016 marks the highest growth rate in nearly 10 years. Read More
Citrus
April 27, 2017
Trump Creates Agricultural Task Force
Panel to examine issues facing today’s growers including labor, food safety, and regulations. Read More
Citrus
April 26, 2017
Perdue Sworn in as Ag Secretary
USDA launches Twitter account to help promote the industry. Read More
Apples & Pears
April 26, 2017
Debunking the Myth of Calcium and Fruit Quality
Nutrient management and crop quality clearly go hand in hand. But not always in the ways you might think. In Read More
Berries
April 26, 2017
Tips To Manage Winter-Damaged Blueberries
While low-chill varieties in Southern states may have experienced freeze damage for the second year in a row, giving those plants extra care will help ensure a good start to the 2018 growing season. Read More
Grapes
April 25, 2017
Examining the Effectiveness of Biologicals Against Downy Mildew in Grapes
Growing conditions in the East are breeding grounds for pathogens, and coupled with highly susceptible Vitis vinifera cultivars proves to make sustainable grape growing practices a challenge. Read More
Judi Whitson, 2016 Florida Woman of the Year in Agriculture
Citrus
April 24, 2017
Who Will Be Florida’s next Woman of the Year in Agriculture?
Nomination period now open for longstanding recognition from FDACS. Read More
Apples & Pears
April 24, 2017
Researcher Uncovers the Origins of ‘Honeycrisp’ Apple
Thanks to the scientific data available through gene sequencing, a graduate student unlocks the mystery parentage. Read More
Citrus
April 23, 2017
Bio Huma Netics, Inc., and Mesa Verde Resources Expand Product Selection
Strategic alliance between the two companies is designed to offer customers greater access to products. Read More
Washington Capitol building
Citrus
April 21, 2017
Alliance Stepping Up Efforts to Protect Specialty Crops
The Specialty Crop Farm Bill Alliance has kicked off its efforts to communicate to Congress its priority needs for the Read More
Apples & Pears
April 21, 2017
Interpera Congress Heads to Pacific Northwest in June
International pear conference comes to the U.S. for the first time. Read More
glass of red wine
Grapes
April 20, 2017
Would You Be Willing to Pay More for Organic Wine?
While consumers might be ready to fork over more for organic produce, study says the feeling isn't quite the same when it comes to the adult beverage. Read More
UF/IFAS scientist Jonathan Crane inspects avocado trees in South Florida
Crop Protection
April 20, 2017
Beetle Battle Burgeoning for South Florida Avocado Growers
Scientists identify more species of pests that vector deadly fungus. Read More
farm labor pic for web
Citrus
April 20, 2017
Farm Labor Is in Crisis
To have a great crop potentially rot in the field because workers can’t be sourced is probably worse than a weather event taking out production. Read More
Grapes
April 19, 2017
Donnell Brown Named President of National Grape & Wine Initiative
New president brings experience in wine industry communications. Read More
The Latest
Citrus
April 28, 2017
EPA Approves New Plant Growth Stimulant
RIO from Arysta LifeScience North America is labeled for use on citrus, vegetables, tree fruit, strawberries, grapes, and nuts. Read More
Fruits
April 28, 2017
Ag Labor: An Old Challenge with New Wrin…
A new administration brings uncertainty, but change could be coming. Until then, here’s what you can do. Read More
Fruits
April 28, 2017
Don’t Miss the Ripple Effect of Ag…
When addressing the topic of ag labor, don’t ignore the ancillary benefits each agriculture job supports. Read More
Fruits
April 28, 2017
Organic Farms Continue To Grow
The 13% increase from 2015 to 2016 marks the highest growth rate in nearly 10 years. Read More
Citrus
April 27, 2017
Trump Creates Agricultural Task Force
Panel to examine issues facing today’s growers including labor, food safety, and regulations. Read More
Citrus
April 26, 2017
Perdue Sworn in as Ag Secretary
USDA launches Twitter account to help promote the industry. Read More
Citrus
April 24, 2017
Who Will Be Florida’s next Woman of the …
Nomination period now open for longstanding recognition from FDACS. Read More
Citrus
April 23, 2017
Bio Huma Netics, Inc., and Mesa Verde Re…
Strategic alliance between the two companies is designed to offer customers greater access to products. Read More
Citrus
April 21, 2017
Alliance Stepping Up Efforts to Protect …
The Specialty Crop Farm Bill Alliance has kicked off its efforts to communicate to Congress its priority needs for the Read More
Crop Protection
April 20, 2017
Beetle Battle Burgeoning for South Flori…
Scientists identify more species of pests that vector deadly fungus. Read More
Citrus
April 20, 2017
Farm Labor Is in Crisis
To have a great crop potentially rot in the field because workers can’t be sourced is probably worse than a weather event taking out production. Read More
Citrus
April 18, 2017
Florida Growers Seeking Inspiration Need…
The firsthand experience of speaking with farmers and actually seeing all the hard work, knowledge, ingenuity, and people behind where our food comes from is invaluable. Read More
Farm Management
April 18, 2017
Survey Says New York Growers Lost More t…
Growers say they suffered more than 50% crop losses in Western New York. Read More
Fruits
April 17, 2017
How Fruit Growers Use Biocontrols [Infog…
The editors at American Fruit Grower and Western Fruit Grower were curious about how biocontrols are impacting the industry. So we took a look at our 2017 State of the Fruit Industry Survey to see what patterns are emerging. Here's what we learned. Read More
Citrus
April 17, 2017
Florida Flush with Water Shortage Warnin…
Conservation practices preached throughout the state as exceptionally dry pattern persists.  Read More
Citrus
April 17, 2017
Natural Enemies for Asian Citrus Psyllid
The eventual spread of Huanglongbing (HLB), or citrus greening, to commercial groves in California seems inevitable. But the devastation seen Read More
Citrus
April 14, 2017
How Florida Growers Are Agritaining and …
Come one, come all — big and small — there are multiple ways to benefit from Agritourism. Read More
Farm Management
April 12, 2017
How California’s No-Drought Status…
Find out which previous orders are rescinded as a result of the drought being declared over — and which ones are not. Read More