Florida Peaches Scoring Points with Consumers on the Go

Photo courtesy of UF/IFAS

Looking for something healthy and tasty to snack on? You might want to pop a Florida peach into your mouth. According to a recent University of Florida research survey, consumers say peaches from the Sunshine State make for a savory snack – a result that’s encouraging for Florida growers trying to expand their reach, not only in within the state, but nationally.

Joy Rumble, a UF/IFAS Assistant Professor of agricultural education and communication who conducted the survey, said she was surprised to see that one of the most common ways people reported eating peaches was as a snack. “I thought that people would be consuming them as part of a meal such as lunch or in a dish such as cobbler or as a topping, like on yogurt,” she stated. “This finding is encouraging for the Florida peach industry because the Florida peach tends to be smaller than those produced elsewhere. There is an opportunity to position and market the Florida peach as the perfect snack.”

According to Rumble, she conducted a national survey of consumers to see if they’re buying peaches and if so, who’s buying them. The survey reveals most consumers nationwide don’t know the dates of Florida’s peach season (March through May). The survey also showed that consumers really value a peach with the label “Grown in the USA” on it. As the first domestically available peach of the year, the Florida peach has an opportunity to market and promote the “Grown in the USA” label as well as the “Fresh From Florida” label, Rumble said.

The survey is part of a specialty crop block grant focused on increasing the awareness and marketability of Florida peaches. This grant included a consumer survey and producer/marketer interviews done to inform a marketing plan to increase awareness and preference for Florida peaches.

Despite increased acreage now estimated to be roughly 1,400 acres, Florida peaches have yet to gain significant popularity among Florida consumers. Successful expansion of the Florida peach industry requires increased consumer and retailer awareness of the industry as well as an understanding of these audiences’ preferences for, and barriers to, buying Florida peaches, Rumble said.

Topics:

Leave a Reply

2 comments on “Florida Peaches Scoring Points with Consumers on the Go

  1. How long does it take after you plant peaches to produce fruit? We own a grove of Oranges affected by the greening issue.

  2. I love peaches. I suggest the industry come up with recipes. Any easy one is to cut them in half, put some nutmeg and brown sugar on the top, and grill them. Delicious!

Marketing Stories
Barnes Farm cabbage field in Hastings, FL
Citrus
April 18, 2017
Florida Growers Seeking Inspiration Need Not Look Far
The firsthand experience of speaking with farmers and actually seeing all the hard work, knowledge, ingenuity, and people behind where our food comes from is invaluable. Read More
Specialty vegetable farm market display
Citrus
April 14, 2017
How Florida Growers Are Agritaining and Gaining
Come one, come all — big and small — there are multiple ways to benefit from Agritourism. Read More
Fresh From Florida booth at 2017 Florida Citrus Show
Citrus
March 31, 2017
Fresh From Florida Marketing Threatened by Major Budget Cuts
House Ag Committee proposal would gut the successful program. Read More
fork digging into a plate full of salad
Citrus
March 21, 2017
Since When Did Eating Get So Complicated? [Opinion]
The bottom line to all this is the way we eat is undergoing massive disruption. Read More
UFGem peach variety
Marketing
March 15, 2017
Florida Peaches Scoring Points with Consumers on the Go
Snack-sized fruit presents unique marketing opportunity for growers. Read More
A bunch of 'Sweet Sensation' strawberries lined up for photo purposes
Berries
December 20, 2016
Table Set for an Extra-Sweet Florida Strawberry Season
Conditions ideal for new, flavorful varieties. Marketing campaign aims to clue-in consumers. Read More
Thanksgiving Spread
Fruits
November 18, 2016
Classic Thanksgiving Meal To Set You Back Less This Year
Adjusting for inflation, the latest survey from American Farm Bureau Federation reveals the lowest average price for the holiday feast since 2010. Read More
Danny Johns of Blue Sky Farms standing in his potato field in Northeast Florida
Marketing
October 17, 2016
Food Hubs Helping Connect Agriculture And Urban Communities
Northeast Florida farmers collaborate to teach consumers about farming, while providing high-quality produce to local buyers. Read More
A product shot of Wish Farms' elongated blackberry clamshell
Berries
October 10, 2016
Wish Farms Going Bigger, Bolder With Blackberries
Central Florida-based operation meeting consumer demand by extending its berry program. Read More
Spring Valley Farms in Umatilla, FL, from a drone
Citrus
September 29, 2016
Celebrate National Farmer’s Day Every Day
Florida agriculture has a compelling story to tell every day, but what better time to tell it than National Farmer’s Day? Read More
Berries
September 23, 2016
What U.S. Consumers Think About Florida Blueberries
For growers, the good news is that shoppers like what you are serving up. But more can be done to whet appetites. Read More
Marketing
September 6, 2016
Red Sun Farms Becomes Part Of The ‘Ohio Proud’ Program
After breaking ground on a second greenhouse in the spring, Red Sun plans to start the hiring process this fall and plant the first crop in early 2017. Read More
hops
Fruits
September 1, 2016
Craft Beer Boom Driving U.S. Hop Acres To New Heights
Industry experiencing fifth consecutive year of growth and record production. Read More
Farm Management
July 26, 2016
Mexico Has Potential For U.S. Sweet Potato Exports  
Assessment concluded that opportunities abound if Mexican buyers better understand grades, sizes, and quality of U.S. product. Read More
Florida Department of Citrus marketing video screenshot featuring Aaron Himrod and his wife Kristi
Citrus
July 17, 2016
Millennial Moms, Florida Orange Juice A Good Mix
Learn what new marketing strategies are being employed by the Florida Department of Citrus to reach this vital consumer segment. Read More
The Latest
Business Planning
July 10, 2017
Farming for Online Sales Will Require Gr…
Modern agriculture might not be for everyone, but it’s here to stay. Embrace it. Read More
Citrus
June 21, 2017
Help Consumers Read past Negative Headli…
When it comes to this liquid sunshine, there are plenty of positives to point out. Read More
Citrus
June 15, 2017
Florida Farm to School Initiative Makes …
Connecting with local growers, communication, and flexibility are keys to a successful nutrition program. Read More
Citrus
April 18, 2017
Florida Growers Seeking Inspiration Need…
The firsthand experience of speaking with farmers and actually seeing all the hard work, knowledge, ingenuity, and people behind where our food comes from is invaluable. Read More
Citrus
April 14, 2017
How Florida Growers Are Agritaining and …
Come one, come all — big and small — there are multiple ways to benefit from Agritourism. Read More
Citrus
March 31, 2017
Fresh From Florida Marketing Threatened …
House Ag Committee proposal would gut the successful program. Read More
Citrus
March 21, 2017
Since When Did Eating Get So Complicated…
The bottom line to all this is the way we eat is undergoing massive disruption. Read More
Marketing
March 15, 2017
Florida Peaches Scoring Points with Cons…
Snack-sized fruit presents unique marketing opportunity for growers. Read More
Berries
December 20, 2016
Table Set for an Extra-Sweet Florida Str…
Conditions ideal for new, flavorful varieties. Marketing campaign aims to clue-in consumers. Read More
Fruits
November 18, 2016
Classic Thanksgiving Meal To Set You Bac…
Adjusting for inflation, the latest survey from American Farm Bureau Federation reveals the lowest average price for the holiday feast since 2010. Read More
Marketing
October 17, 2016
Food Hubs Helping Connect Agriculture An…
Northeast Florida farmers collaborate to teach consumers about farming, while providing high-quality produce to local buyers. Read More
Berries
October 10, 2016
Wish Farms Going Bigger, Bolder With Bla…
Central Florida-based operation meeting consumer demand by extending its berry program. Read More
Citrus
September 29, 2016
Celebrate National Farmer’s Day Ev…
Florida agriculture has a compelling story to tell every day, but what better time to tell it than National Farmer’s Day? Read More
Berries
September 23, 2016
What U.S. Consumers Think About Florida …
For growers, the good news is that shoppers like what you are serving up. But more can be done to whet appetites. Read More
Marketing
September 6, 2016
Red Sun Farms Becomes Part Of The ‘Ohio …
After breaking ground on a second greenhouse in the spring, Red Sun plans to start the hiring process this fall and plant the first crop in early 2017. Read More
Fruits
September 1, 2016
Craft Beer Boom Driving U.S. Hop Acres T…
Industry experiencing fifth consecutive year of growth and record production. Read More
Farm Management
July 26, 2016
Mexico Has Potential For U.S. Sweet Pota…
Assessment concluded that opportunities abound if Mexican buyers better understand grades, sizes, and quality of U.S. product. Read More
Citrus
July 17, 2016
Millennial Moms, Florida Orange Juice A …
Learn what new marketing strategies are being employed by the Florida Department of Citrus to reach this vital consumer segment. Read More