New Jersey Peach Buyers Guide Now Available

New Jersey Peach Guide

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The 2012 New Jersey Peach Buyers Guide is now available to all interested in the New Jersey peach industry and those buying New Jersey peaches. “This year’s 72-page guide is dedicated to Mr. Alfred Caggiano, owner of Sunny Slope Farms in Bridgeton,” says Santo John Maccherone, chair of the New Jersey Peach Promotion Council, publisher of the guide. “The Sunny Slope Brand is emblematic of the highest quality Jersey Fresh peaches,” said Mr. Maccherone. “Mr. Caggiano’s leadership in the peach industry and his goal of marketing premium quality peaches has set the bar high for all of us attempting to market the best fruit,” said Maccherone. Sunny Slope is currently managed by Mr. Caggiano’s family, packing and distributing white and yellow fleshed peaches and nectarines out of their modern facility in Bridgeton, NJ.

“The 2012 guide lists in alphabetical order growers and shippers of New Jersey peaches including their brands, and general information on what and how they ship,” states Jerry Frecon, agricultural agent with Rutgers New Jersey Agricultural Experiment Station Cooperative Extension. “This section has been completely rewritten for easier use and placement on the New Jersey Peaches web site at www.jerseypeaches.com, and an updated list of direct marketers and community farmer’s market members selling New Jersey peaches is also included in the guide,” said Frecon, editor of the publication.

Over the years the guide has been an important source of information for the media because it provides details and statistics on the peach industry. Color pictures of some of the most important varieties are highlighted along with details on when they are available for buyers. Other statistics and a history of the New Jersey peach industry are provided.

Information is included on the Jersey Fresh Promotional program for peaches and the quality-grading program run by the New Jersey Department of Agriculture. Details on officers and directors of the New Jersey Peach Promotion Council are listed along with an outline of plans for the 2012 promotional program on peaches.

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For merchandisers, the guide contains information on how to store and handle New Jersey peaches; flavor, quality, and hydrocooling; and food safety procedures for New Jersey handlers.

The opening page of the guide explains why everyone should buy New Jersey peaches. Buying New Jersey peaches helps to preserve peach farms and open space in the Garden State.

Information on procuring the guide can be obtained by contacting [email protected] or by writing the New Jersey Peach Promotion Council at 1200 North Delsea Dr., Clayton, NJ 08312 or calling 856-307-6456.

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Avatar for pegi adam pegi adam says:

just saw the 2013 NJ Peach Buyers Guide. The 2013 edition is now available: nutritious…delicious…the best!New Jersey Peach Promotion Councilwww.jerseypeaches.com facebook.com/new jersey peaches CONTACT: Pegi Adam, 973-744-6090 [email protected] Jerry Frecon, 856-207-7123 j [email protected] FOR IMMEDIATE RELEASE Photos Attached (captions at end of release) PEACH BUYERS GUIDE DEDICATED TO LONG-TIME INDUSTRY CHAMPION Steve Riccelli's Peach 'Roots' Go Back to High School Glassboro, NJ (June 5, 2013) – The New Jersey Peach Promotion Council (NJPPC) has dedicated its 2013 Peach Buyers Guide to Steve Riccelli for his long service to the state's peach industry. Now affiliated with TMK Produce, a Philadelphia-based distributor of fresh produce with a specialty in premium fruits. Riccelli specializes in selling Jersey-grown peaches. The Buyers Guide is an essential tool for retailers, wholesalers, distributors and any other entity dealing with Jersey-grown peaches. Topics cover storage and handling, hydrocooling, quality grading, peach and nectarine varieties and dates of availability. It also lists grower-packer members with the facilities and services they provide and sales contact information, as well as growers who sell directly to consumers. "The NJPPC Is honored to recognize Steve Riccelli by dedicating this guide to him," says Santo John Maccherone, chair of NJPPC. "Steve is successful and respected, because he developed a close relationship with people in our fruit industry. His knowledge of the Jersey fruit industry goes back to his high school years, when he began pruning trees at Heritage's Fruit Farm in Gloucester County, and he's been building on that experience ever since." In 1986, Riccelli and his father, Sam, entered formed a partnership with Eckert Produce, opening Riccelli and Eckert Produce in the Philadelphia Food Distribution Center. Steve and his Dad worked hard, the business thrived; and after several years, they were able to buy out Eckert, naming the new company Riccelli Premium Produce. For both businesses, Steve marketed Jersey Fruit peaches and worked closely with growers at the Jersey Fruit Cooperative and other New Jersey peach growers. In 2004, Steve and his dad sold Riccelli Premium Produce and Steve joined T.M. Kovacevich (now TMK Produce), where he specializes in selling Jersey Fresh peaches, among many other things! Steve and his wife Donna have three daughters: Felicia, and twins Samantha and Amanda. In his spare time, Steve loves to cook, fish and has recently become involved with coaching for a sports organization for children with special needs. For copies of the Buyers Guide and further information, email Jerry Frecon, [email protected]. Check the website, http://www.jerseypeaches.com The New Jersey Peach Promotion Council is a voluntary organization of peach growers, marketers and others allied with the peach industry, all dedicated to the orderly marketing and viability of the New Jersey Peach Industry. For further information, including NJPPC members ###

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