American/Western Fruit Grower February 2014

In This Issue

GenNext Grower Says We Need To Bridge The Gap Between Fork And Farm

Erik Jertberg fears the disconnect from food to fork and how it feeds the disconnect of ballot box and wallet. “Without an understanding of where their food comes from, and what it takes to get it there, our consumers will believe in an ideological standard when they vote, but purchase the food for their table based on a free market economics standard,” he says.

Seeking Natural Enemies Abroad

A research team from Oregon State University is seeking out international parasitoid specialists to import and target spotted wing drosophila in the U.S.

The Latest
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CitrusPMA Announces Funding For Major Produce Marketing Progr…
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
GrapesWashington Winegrape Industry Announces Honors
February 26, 2015
Awards included Grower of the Year, Industry Service, Lifetime Achievement, Restaurant of the Year and Posters. Read More
GrapesSonoma Agriculture Preservation Plan Unveiled
February 26, 2015
Winegrowers’ 100-year business plan is the first of its kind in agriculture. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
FruitsHave Faith In Science – Which Means GMOs [Opinion…
February 25, 2015
When it comes to farming, sticking with established, commonly accepted science is the way to go. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
PotatoesPotato Grower Black Gold Farms Aquires George Wood Farm…
February 25, 2015
The transaction includes all production and packing operations.   Read More
Stone FruitSouth Carolina Peach Grower Honored For Produce Innovat…
February 25, 2015
Chalmers R. Carr III receives the inaugural Bayer CropScience Produce Innovation Award for focusing on quality, accessibility, and demand. Read More
Food Safety“Dirty Dozen” List Authors Say Conventionally Grown Pro…
February 25, 2015
Sound science prevails and consumers are encouraged to increase consumption of fruits and vegetables. Read More
CitrusFDA, Federal Partners Develop New Method For Attributin…
February 25, 2015
Data was analyzed from nearly 1,000 outbreaks to assess which categories of foods were most responsible for making people sick. Read More
Protected AgricultureParticipate In The 2015 Greenhouse Crop Production &…
February 25, 2015
The University of Arizona Controlled Environment Agriculture Center hosts its annual short course March 22-27 in Tucson, AZ. Read More
BerriesSecond Florida Strawberry Picking Challenge Packs Phila…
February 25, 2015
Fundraising event at Wish Farms in Plant City raises $76,000 for Redlands Christian Migrant Association. Read More
CitrusBiocontrols 2015: Exhibition Sneak Preview
February 25, 2015
We take a look inside the exhibit hall at the Biocontrols 2015 Conference & Tradeshow. Read More
GrapesGrowers Of Lower End California Winegrapes Face Challen…
February 24, 2015
Growers in the San Joaquin Valley are pulling out thousands of acres, replanting with nuts. Read More
NutsA Better Way To Gauge Chilling Hours
February 24, 2015
Using a new system, the chill portions model, can improve growers’ accuracy. Read More
TomatoesHazera Seeds Introduces New Grape/Mini-Plum Tomato
February 24, 2015
The variety, Olivia, provides a combination of qualities with consistency of size and sweetness. Read More
BerriesGrowing Greenhouse Strawberries Can Pay
February 24, 2015
British trial shows much lower disease pressure, higher quality and bigger yields. Read More