Yara Acquires German Water Sensor Company

Yara International has acquired the German water sensor company ZIM Plant Technology GmbH.

ZIM Plant Technology sells crop water sensor technology, which is mostly used in high-precision irrigation systems to improve yields and water use efficiency.

“We will incorporate the knowledge and technology into Yara’s existing crop nutrition solutions, providing a valuable add-on for our offering to irrigated farming. This clearly improves Yara’s leadership position within the growing fertigation segment,” says SVP and Head of Downstream Egil Hogna.

Hogna indicated that farmers’ motivation to purchase the technology is reduced water consumption, increased yields, and improved crop quality. Integrating the water precision tool with Yara’s knowledge about precise application of water soluble and liquid fertilizer (fertigation) is a good fit.

“This is a strategic step for Yara into a new segment of the precision farming business, and it is also a response to our creating impact strategy of addressing resource scarcity,” says Hogna.

Freshwater availability is predicted to become one of the major global challenges. Currently, agriculture uses about 70% of freshwater withdrawals. If water use efficiency is not improved, by 2030 the agricultural sector alone will need more water than is sustainably available. As a conservative estimate, the water sensor technology reduces water usage by 20%.

Closing of the deal subject to normal conditions is expected on Jan. 1, 2014.

Source: Yara International news release

Topics: ,

Leave a Reply

Citrus Stories
Oriental Fruit fly
CitrusExotic Fruit Flies Invade South Florida
August 31, 2015
Efforts are under way to eradicate pest that attacks more than 230 different fruits, vegetables, and nuts. Read More
CitrusNominations Open For Next Class Of Florida Citrus Hall Of Famers
August 31, 2015
Inductees to be honored during the 54th annual Citrus Celebration Luncheon. Read More
CitrusWhole-Farm Revenue Protection Insurance To Be Available In 2016
August 31, 2015
USDA offers greater flexibility for beginning, organic and fruit and vegetable growers. Read More
drought management; irrigation; water management
CitrusClear Up Misconceptions About Water Use In Ag
August 31, 2015
Those in the industry need to to clear up misconceptions about water use in agriculture. Read More
Insect & Disease UpdateProducts To Help Your Trees Fight Off Citrus Greening
August 31, 2015
Tree decline is one of the major components of citrus greening disease or huanglongbing (HLB). Vectored by the Asian citrus Read More
CitrusGMOs Might Be The Solution To Invasive Diseases [Opinion]
August 30, 2015
Huanglongbing is ravaging Florida’s iconic oranges and California's are at risk; we should not just stand by and watch the U.S. citrus industry dry up. Read More
CitrusMany HLB Finds In California
August 30, 2015
Scientists always said it was just a matter of time, but having an incurable disease like Huanglongbing infect the state’s citrus is jarring. Read More
The Latest
CitrusResearchers Use Wasps To Protect Citrus Trees From Gree…
September 2, 2015
A recent story in the Los Angeles Times highlights some of the new research being conducted in the fight against Read More
Dennis P. Broadaway
CitrusFlorida Citrus Packers Bestows Association’s Highest Ho…
September 1, 2015
For his dedication to the Sunshine State’s fresh citrus sector, Dennis Broadaway receives John T. Lesley Award for Excellence. Read More
Oriental Fruit fly
CitrusExotic Fruit Flies Invade South Florida
August 31, 2015
Efforts are under way to eradicate pest that attacks more than 230 different fruits, vegetables, and nuts. Read More
CitrusNominations Open For Next Class Of Florida Citrus Hall …
August 31, 2015
Inductees to be honored during the 54th annual Citrus Celebration Luncheon. Read More
CitrusWhole-Farm Revenue Protection Insurance To Be Available…
August 31, 2015
USDA offers greater flexibility for beginning, organic and fruit and vegetable growers. Read More
drought management; irrigation; water management
CitrusClear Up Misconceptions About Water Use In Ag
August 31, 2015
Those in the industry need to to clear up misconceptions about water use in agriculture. Read More
CitrusGMOs Might Be The Solution To Invasive Diseases [Opinio…
August 30, 2015
Huanglongbing is ravaging Florida’s iconic oranges and California's are at risk; we should not just stand by and watch the U.S. citrus industry dry up. Read More
CitrusMany HLB Finds In California
August 30, 2015
Scientists always said it was just a matter of time, but having an incurable disease like Huanglongbing infect the state’s citrus is jarring. Read More
CitrusFederal Judge Blocks Clean Water Rule
August 28, 2015
  According to RISE (Responsible Industry For A Sound Environment), a federal judge in North Dakota has blocked implementation of Read More
Golden Rice
CitrusAnti-GMO-Fueled Threats Force Reallocation Of Biotech E…
August 27, 2015
University of Florida officials say plans are to re-allocate a donation intended to improve the public’s understanding of science after Read More
money
CitrusMonsanto Drops Current Bid For Syngenta Acquisition
August 27, 2015
Even with a revised proposal that sweetened the pot to $46.2 billion, financial expectations still fall flat. Read More
Virginia Tech campus in Blacksburg
CitrusCounting Down The Top U.S. Colleges For Natural Resourc…
August 25, 2015
STEM-fueled area of study presents wide field of opportunity for future grads. Read More
Charlotte's Web-medical marijuana in greenhouse
CitrusMedical Marijuana Endeavor Anything But Pipe Dream For …
August 20, 2015
While applicants await fate for one of the five available licenses to weave ‘Charlotte’s Web,’ best-case-scenarios play out. Read More
CitrusSouth Florida Farmers Feted For Water Quality Standards
August 20, 2015
Marking 20 straight years of success, producers help Everglades Agricultural Area exceed phosphorus reduction goals. Read More
old world bollworm climbing on vegetation
CitrusOld World Bollworm A Potential New Pain For Florida Far…
August 20, 2015
Growers in the Sunshine State on high alert as serious pest is detected for the first time in the U.S. outside of port interceptions. Read More
CitrusUSDA To Pour $20 Million Into Frozen Orange Juice
August 20, 2015
Section 32 bonus purchase program money to help move mountain of surplus inventory. Read More
CitrusMaps Show Impending Impact From WOTUS
August 19, 2015
Plots indicate expansion of EPA’s reach across Pennsylvania, Virginia, and Montana. Read More
branches covered in ice
CitrusWicked Winter Coming This Way Says Latest Farmer’s Alma…
August 17, 2015
Super El Niño-influenced weather patterns align to paint a less-than-pretty portrait. Read More