Tagged marketing

Farm Management
December 12, 2016
Atypical Marketing Strategies To Consider For 2017
Everyone’s No. 1 marketing strategy should be to know your market. Even if you don’t care to admit it, your customer Read More
Apples & Pears
December 3, 2016
It’s A Global Celebration For World Pear Day Today
USA Pears to host sampling events in 24 countries for 24 hours of continuous pear goodness. Read More
Titan Farms packing line
Stone Fruit
March 30, 2016
Florida, South Carolina Peach Growers Team Up For Extended Season
Partnership will provide supplies from April through September. Read More
Protected Agriculture
February 2, 2016
Researchers To Study The Benefits Of Movable High Tunnels
The potential advantages of the movable structures compared to field production and permanent high tunnel structures will be evaluated. Read More
a firm handshake signifies a done deal
Fruits
August 12, 2015
Large Florida Produce Growing Operations Form Strategic Alliance
Respective farms will cover 14,000 acres of farmland in the U.S. and Mexico. Read More
Shannon Shepp
Citrus
July 22, 2015
Interim Executive Director Named For Florida Department Of Citrus
Shannon Shepp will take on leadership duties immediately after unanimous Citrus Commission vote. Read More
Doug Ackerman
Citrus
July 21, 2015
Florida Department Of Citrus Executive Director Resigns
Doug Ackerman steps down after traffic incident. Read More
glass of Florida orange juice
Oranges
July 15, 2015
Does Florida Orange Juice Still Matter?
The Sunshine State's signature beverage has lost its market identity. Industry group's goal is to get it back. Read More
Citrus
July 1, 2015
Industry Stakeholders Rip Report Linking Citrus Consumption With Skin Cancer
Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology. Read More
Cucurbits
June 26, 2015
National Watermelon Association Designs Patriotic Car For NASCAR Racer
The National Watermelon Association (NWA), in conjunction with NASCAR racer Ross Chastain’s season long sponsors Watermelon.org and Helena Chemical, want Read More
dripping orange
Citrus
June 23, 2015
Florida Legislative Session Bittersweet For Citrus
Gov. Rick Scott OKs almost $20 million to fight HLB; vetoes nearly $4 million in other related initiatives. Read More
Sweet Corn
May 19, 2015
Grower, Marketer Team Up To Launch Line Of Single-Serve Whole Ear Sweet Corn
Next Level Fresh, LLC announced the introduction of Fresh Life Harvest Whole Ear Gourmet Sweet Corn. The concept was developed Read More
Fruits
May 1, 2015
Expand Your On-Farm Market’s Reach In A Click Or Two
USDA’s local food directories can help promote your business while expanding your reach to new customers. Read More
Plato the Publixaurus
Citrus
April 30, 2015
1 Million Promos And Counting Pump Up Florida Farmers
Supermarket stalwart Publix pushes Fresh From Florida fare at record level. Read More
Captain Citrus running through an orange grove
Citrus
April 21, 2015
Florida Citrus Gaining Leverage For Next Growth Spurt
Amid the battles, moments of real and sustainable hope have emerged this season. Read More
Summer Foley, Miss Florida Citrus 2015
Citrus
April 7, 2015
6 Questions With Miss Florida Citrus 2015
Pageant's much-anticipated comeback brings with it a breath of fresh air. Read More
Summer Foley gets crowned Miss Florida Citrus 2015 by 2004 winner Nikki Upthegrove Matthews and reigning Miss Florida Vicotria Cowen
Citrus
March 24, 2015
Meet The New Miss Florida Citrus
Pageant marks comeback of longstanding industry tradition. Read More
Apples & Pears
March 24, 2015
Monster Crops: How Much Is Too Much?
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
Florida Fruit & Vegetable Association; Alliance For Food And Farming; food safety
Citrus
March 13, 2015
Alliance For Food And Farming Bolsters Management Board
Organization taps Florida Fruit & Vegetable Association president Mike Stuart to help advocate on behalf of the industry and to encourage fresh produce consumption. Read More
FNV logo
Citrus
February 26, 2015
PMA Announces Funding For Major Produce Marketing Program
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
The Latest
Citrus
September 22, 2017
Water Management Concerns Flowing in Flo…
Efforts mounted and executed to move gallons by the ton to protect property. Read More
Varieties & Rootstocks
September 22, 2017
Take Time to Survey the Latest Florida C…
The calendar is full of display day opportunities to learn, see, and do. Read More
Apples & Pears
September 22, 2017
Media Reflects Modern Society [Opinion]
Little about fruit growing — or any agriculture — appears because too few of us are willing to illuminate the media. Read More
Citrus
September 22, 2017
When it Comes to Growing, Florida Farmer…
Let's raise a toast to the bold producers and researchers who are taking our industry beyond previously perceived crop viability boundaries to places once figured forbidden. Read More
Citrus
September 21, 2017
Hurricane Relief Fund Launched for Flori…
Money raised will benefit Redlands Christian Migrant Association’s efforts to aid families in need. Read More
GenNext Growers
September 21, 2017
Advice for Taking Over the Family Farm
If you are considering joining and running your family business, here are some tips to ensure success. Read More
Berries
September 21, 2017
Ways Florida Blueberry Growers Can Eleva…
Promotional efforts seek to harness power that drives the Sunshine State's ‘little blue dynamos.’ Read More
Florida Ag Expo
September 21, 2017
Everything You Need to Know About the 20…
More education choices, flexible field tours, and networking opportunities to provide an enhanced attendee experience. Read More
Insect Control
September 20, 2017
Whitefly Troubles Go From Bad to Worse i…
Growers should have a plan for managing the pest from beginning to end of season. Read More
Grower Achievement Award
September 20, 2017
Ask Yourself: What Can I Do to Make Thin…
Alan Jones, this year's recipient of American Vegetable Grower magazine's Grower Achievement Award, invites all growers to do what he does: Look in the mirror and ask," What can I do to make a positive impact on our industry?" Read More
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt …
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Citrus
September 19, 2017
Precision in Specialty Crops Gains Momen…
Here are some of the key drivers that may transform your farm in the years ahead. Read More
Fruits
September 19, 2017
EPA Mulls Restricting Dicamba Use
Proposal is a part of agency’s focus on reducing herbicide injury in vulnerable crops. Read More
Fruits
September 19, 2017
Washington State University Creates BMSB…
As populations grow in the state, university offers growers pest management advice. Read More
Berries
September 19, 2017
UC Davis Strawberry Lawuit Settled
Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them. Read More
Citrus
September 19, 2017
Hopes High for Hops Fresh From Florida
When it comes to alternative crop solutions, something good is brewing in the Sunshine State. Do you have what it takes to tap in? Read More
Apples & Pears
September 16, 2017
Researcher Finds Bacteria Can Stop Blue …
The natural bacterium found in soil can survive in cold storage; this promising biocontrol offers an alternative to chemical treatments. Read More
Disease Control
September 15, 2017
Scientist Uncovers Chilling Side of Dead…
Lab tests indicate laurel wilt pathogen grows faster in the fall and winter. Read More