Tagged marketing

Farm Management
December 12, 2016
Atypical Marketing Strategies To Consider For 2017
Everyone’s No. 1 marketing strategy should be to know your market. Even if you don’t care to admit it, your customer Read More
Apples & Pears
December 3, 2016
It’s A Global Celebration For World Pear Day Today
USA Pears to host sampling events in 24 countries for 24 hours of continuous pear goodness. Read More
Titan Farms packing line
Stone Fruit
March 30, 2016
Florida, South Carolina Peach Growers Team Up For Extended Season
Partnership will provide supplies from April through September. Read More
Protected Agriculture
February 2, 2016
Researchers To Study The Benefits Of Movable High Tunnels
The potential advantages of the movable structures compared to field production and permanent high tunnel structures will be evaluated. Read More
a firm handshake signifies a done deal
August 12, 2015
Large Florida Produce Growing Operations Form Strategic Alliance
Respective farms will cover 14,000 acres of farmland in the U.S. and Mexico. Read More
Shannon Shepp
July 22, 2015
Interim Executive Director Named For Florida Department Of Citrus
Shannon Shepp will take on leadership duties immediately after unanimous Citrus Commission vote. Read More
Doug Ackerman
July 21, 2015
Florida Department Of Citrus Executive Director Resigns
Doug Ackerman steps down after traffic incident. Read More
glass of Florida orange juice
July 15, 2015
Does Florida Orange Juice Still Matter?
The Sunshine State's signature beverage has lost its market identity. Industry group's goal is to get it back. Read More
orange juice in a glass
July 1, 2015
Industry Stakeholders Rip Report Linking Citrus Consumption With Skin Cancer
Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology. Read More
June 26, 2015
National Watermelon Association Designs Patriotic Car For NASCAR Racer
The National Watermelon Association (NWA), in conjunction with NASCAR racer Ross Chastain’s season long sponsors Watermelon.org and Helena Chemical, want Read More
dripping orange
June 23, 2015
Florida Legislative Session Bittersweet For Citrus
Gov. Rick Scott OKs almost $20 million to fight HLB; vetoes nearly $4 million in other related initiatives. Read More
Sweet Corn
May 19, 2015
Grower, Marketer Team Up To Launch Line Of Single-Serve Whole Ear Sweet Corn
Next Level Fresh, LLC announced the introduction of Fresh Life Harvest Whole Ear Gourmet Sweet Corn. The concept was developed Read More
May 1, 2015
Expand Your On-Farm Market’s Reach In A Click Or Two
USDA’s local food directories can help promote your business while expanding your reach to new customers. Read More
Plato the Publixaurus
April 30, 2015
1 Million Promos And Counting Pump Up Florida Farmers
Supermarket stalwart Publix pushes Fresh From Florida fare at record level. Read More
Captain Citrus running through an orange grove
April 21, 2015
Florida Citrus Gaining Leverage For Next Growth Spurt
Amid the battles, moments of real and sustainable hope have emerged this season. Read More
Summer Foley, Miss Florida Citrus 2015
April 7, 2015
6 Questions With Miss Florida Citrus 2015
Pageant's much-anticipated comeback brings with it a breath of fresh air. Read More
Summer Foley gets crowned Miss Florida Citrus 2015 by 2004 winner Nikki Upthegrove Matthews and reigning Miss Florida Vicotria Cowen
March 24, 2015
Meet The New Miss Florida Citrus
Pageant marks comeback of longstanding industry tradition. Read More
Apples & Pears
March 24, 2015
Monster Crops: How Much Is Too Much?
With larger-than-ever crops, more new varieties and uncertain markets, we explore the current state of apple production and what it means for the future of the industry. Read More
Florida Fruit & Vegetable Association; Alliance For Food And Farming; food safety
March 13, 2015
Alliance For Food And Farming Bolsters Management Board
Organization taps Florida Fruit & Vegetable Association president Mike Stuart to help advocate on behalf of the industry and to encourage fresh produce consumption. Read More
FNV logo
February 26, 2015
PMA Announces Funding For Major Produce Marketing Program
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
The Latest
November 17, 2017
Alico Overhaul to Cut Citrus Production …
Company restructuring aims to integrate legacy businesses and reduce input costs significantly. Read More
November 17, 2017
Sustainable Farming Projects in Florida …
St. Johns River Water Management District grants backing to 12 on-farm plans aimed at resource conservation and nutrient reduction. Read More
November 17, 2017
Florida Citrus Tree Rehab in Full Swing …
With Hurricane Irma well in the rear view, growers and researchers hope to work groves back to a productive state as HLB rages on. Read More
Farm Management
November 17, 2017
Consumers Forking out Less This Year for…
Annual American Farm Bureau average price report reveals you can host a fine Turkey Day feast for less than $50. Read More
Apples & Pears
November 16, 2017
USApple Seeking Nominations for Young Ap…
Deadline to apply for program is Dec. 31. Read More
GenNext Growers
November 16, 2017
Bipartisan Bill Introduced to Support Yo…
Act designed to help next generation access affordable land, crop insurance, and financial capital. Read More
Crop Protection
November 15, 2017
Syngenta Secures CRISPR Cas-9 License
Other companies also have secured licenses, but few have announced plans to use the gene editing technology on vegetables. Read More
November 15, 2017
Vegetable Breeding for Timing Is only Pa…
Early and late season varieties give growers flexibility and allow them to sequence crops so harvest crews have steady work over a longer period. But those varieties also need other traits like disease resistance and taste. Read More
November 15, 2017
Taste Is Back on the Front Burner for Ve…
In the pursuit for solving some of the biggest problems for growers, breeders have sometimes ignored flavor. Here are two breeders who have made taste a top priority. Read More
November 14, 2017
USDA Announces Grants to Promote IPM Pra…
Methyl bromide transition, crop protection management among programs funded. Read More
Stone Fruit
November 14, 2017
Southeastern Peach Growers Hope for Wint…
Chill hours being sought, but the possibility of a La Niña climate pattern could mean a drier and warmer winter. Read More
November 13, 2017
Plant Breeding Is a Key Part of Precisio…
One theme that stood out during the vegetable seed trials this past summer was how much breeders are keeping future automation in mind. Read More
Biocontrols Conference
November 13, 2017
Biostimulants Making Big Strides as It S…
The inaugural BiocontrolsSM USA East Conference & Expo in Orlando, FL, featured two days of educational sessions focused on how Read More
Biocontrols Conference
November 13, 2017
So What Exactly Are Biostimulants, Anywa…
Biostimulants are one of the hottest new topics in specialty crops, but most growers could use a little clarity on where they fit. Here are the basics you need to know. Read More
Florida Ag Expo
November 13, 2017
Florida Growers Explore New Solutions to…
Farm innovation and alternative approaches to production front and center at 2017 Florida Ag Expo. Read More
Biocontrols Conference
November 13, 2017
Microbial-based Biostimulants: Big Poten…
There is no shortage of interest in or questions and opinions about biostimulants. Many are working to develop them as Read More
GenNext Growers
November 12, 2017
USDA to Fund Research on Next Generation…
Engineering, production projects are designed to spur farming innovation. Read More
November 11, 2017
2018 North American Raspberry and Blackb…
Featured speakers at the annual conference, slated for February in Ventura, CA, include Miles Reiter of Driscoll’s. Read More