Ever-changing consumer interests and economic trends continue to drive the year-round demand for apples and apple products worldwide. To seize opportunity in this ever-changing market, apple growers, packers, marketers, and processors must constantly pursue innovative ways to efficiently produce and effectively market apples and apple products.
The 2012 Apple Crop Outlook & Marketing Conference is the place for answers.
Today’s strong demand and attractive prices make it even more critical that our industry plan for tomorrow. New plantings abound. Will the industry continue its traditional up-and-down cycle, or are we on the verge of a burst of sustained increase in demand?
Every year, more than 300 of the industry’s best and brightest gather at Outlook, seeking answers. This makes Outlook the industry’s premier one-stop source for apple market intelligence and opportunities to network with your colleagues and customers from across the country and around the world. This year’s conference will be held on Aug. 16-17 at the Ritz-Carlton Hotel in Chicago, IL.
What To Expect
Outlook 2012 will offer insights into this fall’s projected U.S. crop, which experienced an unusual spring in many parts of the country. Unprecedented weather earlier this year, combined with an anticipated good-sized crop out of Washington, means that everyone in the apple industry has a vested interest in the market intelligence that Outlook provides.
Coming trends in global supply and consumer demand also headline the conference — trends that will impact the U.S. apple industry in the months and years ahead. This information is invaluable as you prepare for fall harvest and marketing this year’s apple crop as well as deciding which varieties to plant next year and beyond.
The old adage, “information is power,” rings true, and that is what Outlook offers you. Speakers will discuss future production here and among our foreign competitors. Equally important is a look ahead at consumer demand for apples and apple products, so essential for our industry’s profitability. Featured also will be the just-off-the press “2012 USApple Production and Utilization Analysis,” a report examining this fall’s latest crop projections, and apple volume, value, crop movement, consumption, and U.S. export and import trends. All attendees to Outlook receive a copy of this “must-have” publication, not available elsewhere.
As the leading global meeting of the apple industry, Outlook attracts industry leaders from the U.S. and around the world, representing all segments of the apple industry, including production, packing, processing, sales, marketing and new products. It is an ideal forum for meeting, collaborating, and networking with others in the apple industry.
The program for the 2012 Outlook Conference also features some of the industry’s best, who will share their expertise and insights on key issues such as understanding what customers want and how to market to them. Our “Future of the Apple Industry” panel of well-known and respected industry leaders will discuss major questions facing our industry, such as the impact of new and managed varieties, the local/organic/sustainability movement, and major changes in production expected in both the East and the West.
This is your chance to join other growers, marketers, and leaders of our industry for an unprecedented opportunity. You’ll be glad you came! I encourage all apple industry members to make plans now to attend this important event. For more information, visit USApple’s website at www.usapple.org or contact us at the USApple office at 800-781-4443. I look forward to seeing you in Chicago!