California Growers Launch Canadian PR Program

Iceberg web

With funding from a California Specialty Crop Block Grant, the Leafy Greens Marketing Association (LGMA) is launching a comprehensive public relations program designed to directly reach Canadian consumers through magazines, newspapers, television and the Internet to make sure they know all California leafy greens sold in Canadian must be certified by the LGMA.

Consumer media outlets are the primary target of the campaign, which seeks to raise awareness among Canadian consumers about the safety of leafy greens from California. Shortly after the LGMA was established, the Canadian government issued a mandate that all California leafy greens imported into the country must be certified by the LGMA.

To make Canadian consumers aware of the measures being taken to ensure the safety of California leafy greens, Argyle Communications, a Canadian-based public relations firm, has been retained to conduct a year-long communications campaign. The planned program includes two separate outreach efforts targeted at food and health reporters from Canadian media outlets and blog sites.

The first of these will be mailed in the next few weeks and includes a presentation packet with basic facts and information about the LGMA along with featured recipes developed specifically for this effort. For a select target list, the packets will be hand-delivered and will include product in the form of one of the featured recipes. For the first delivery, the featured recipe is Kale Chips. Later in the summer this same type of activity will be repeated with a different theme. A food safety spokesperson will also be pitched to Canadian television and radio outlets in an additional effort to communicate with consumers about the safety of California leafy greens.

In early June, a tour of California leafy greens operations is scheduled to give Canadian media representatives a first-hand look at the comprehensive food safety program for leafy greens from California. In addition, the LGMA micro-website at www.safeleafygreens.com is being revised to serve a consumer audience with recipes and important handling information being added.

Leave a Reply

Featured Stories
Managed bee hive boxes around a blueberry field
Nuts
May 25, 2017
Stolen Hives Recovered in Nearly $1M Heist
Man likely stole hives from across the state of California in the last three years. Read More
Panama Canal Expansion opening celebration
Farm Management
May 25, 2017
Plight of Trade Policy Grounding Many U.S. Growers
Much-needed investments in labor-saving technology could be key to long-term survival. Read More
Cannabis plant closeup
Farm Management
May 25, 2017
Florida Farm Winning Case for Medicinal Cannabis License
Judge rules in favor of 3 Boys Farm in the quest to expand its crop/business portfolio. Read More
hands holding a globe
Citrus
May 25, 2017
Are We Overstating the World’s Overpopulation Problem?
If growers can’t achieve a fair return on investment and stay in business, it won’t matter what the population is in 2050. We all will be trouble. Read More
Falcon-takes-flight-at-Duncan-Family-Farms
Citrus
May 24, 2017
Falcons Scare off Other Birds at Duncan Family Farms
It collaborates with a firm that uses trained falcons to intimidate and scare off nuisance birds such as the horned larks and pigeons that frequent the area. Read More
Organic
May 24, 2017
Organic Growers in Turmoil (Opinion)
Although consumers are demanding, and getting more organic produce options, growers are grappling with fundamental questions. Read More
Corn leaf aphids on sweet corn
Sweet Corn
May 24, 2017
Stay on Your A Game to Conquer Corn Leaf Aphid
Learn how to identify, the survival and spread, as well as management methods for this vegetable pest. Read More
Florida Ag Hall of Famer William Cook
Citrus
May 23, 2017
Search is on For Next Crop of Florida Agriculture Hall of Famers
Nomination period now open for longtime industry honor. Read More
Apples & Pears
May 23, 2017
Grower Shares Personal Impact of Labor Shortage
USApple leader Phil Glaize of Virginia stresses need for reform with current labor regulations, programs at Congressional briefing on agriculture labor crisis. Read More
Stone Fruit
May 23, 2017
Northeast Peach Crop Rebounds
After a mild winter and relatively uneventful bloom time, the crop is setting up nicely for the region. Read More
Berries
May 23, 2017
Researchers Examining Potential for Longer Berry Season in Northeast
Team at Penn State University using low and high tunnels and plastic coverings to extend raspberry and strawberry seasons. Read More
honeybees
Citrus
May 23, 2017
Webinar Series Highlights New Research on Honeybee Health
National Pollinator Week webinar showcases research to improve honeybee colony health by 2020. Read More
stack of lemons
Citrus
May 23, 2017
California Lemon Growers Sue USDA
Lemon industry files suit against rule allowing importation of Argentine lemons. Read More
Bee Vectoring Technologies experimental hives
Citrus
May 23, 2017
Insects (Bad and Good) Make for Interesting Field Trips
Disease-fighting bees and the deadly citrus psyllid were at the center of two recent, research-fueled out-of-office adventures. Read More
Crop Protection
May 23, 2017
Valent Grants Organic Farming Scholarship to Next Generation Researcher
University of Florida Doctor of Plant Medicine student receives $1,500 toward the development of training materials. Read More
The Latest
Nuts
May 25, 2017
Stolen Hives Recovered in Nearly $1M Hei…
Man likely stole hives from across the state of California in the last three years. Read More
Farm Management
May 25, 2017
Plight of Trade Policy Grounding Many U.…
Much-needed investments in labor-saving technology could be key to long-term survival. Read More
Farm Management
May 25, 2017
Florida Farm Winning Case for Medicinal …
Judge rules in favor of 3 Boys Farm in the quest to expand its crop/business portfolio. Read More
Citrus
May 25, 2017
Are We Overstating the World’s Ove…
If growers can’t achieve a fair return on investment and stay in business, it won’t matter what the population is in 2050. We all will be trouble. Read More
Citrus
May 24, 2017
Falcons Scare off Other Birds at Duncan …
It collaborates with a firm that uses trained falcons to intimidate and scare off nuisance birds such as the horned larks and pigeons that frequent the area. Read More
Organic
May 24, 2017
Organic Growers in Turmoil (Opinion)
Although consumers are demanding, and getting more organic produce options, growers are grappling with fundamental questions. Read More
Sweet Corn
May 24, 2017
Stay on Your A Game to Conquer Corn Leaf…
Learn how to identify, the survival and spread, as well as management methods for this vegetable pest. Read More
Citrus
May 23, 2017
Search is on For Next Crop of Florida Ag…
Nomination period now open for longtime industry honor. Read More
Apples & Pears
May 23, 2017
Grower Shares Personal Impact of Labor S…
USApple leader Phil Glaize of Virginia stresses need for reform with current labor regulations, programs at Congressional briefing on agriculture labor crisis. Read More
Stone Fruit
May 23, 2017
Northeast Peach Crop Rebounds
After a mild winter and relatively uneventful bloom time, the crop is setting up nicely for the region. Read More
Berries
May 23, 2017
Researchers Examining Potential for Long…
Team at Penn State University using low and high tunnels and plastic coverings to extend raspberry and strawberry seasons. Read More
Citrus
May 23, 2017
Webinar Series Highlights New Research o…
National Pollinator Week webinar showcases research to improve honeybee colony health by 2020. Read More
Citrus
May 23, 2017
California Lemon Growers Sue USDA
Lemon industry files suit against rule allowing importation of Argentine lemons. Read More
Citrus
May 23, 2017
Insects (Bad and Good) Make for Interest…
Disease-fighting bees and the deadly citrus psyllid were at the center of two recent, research-fueled out-of-office adventures. Read More
Crop Protection
May 23, 2017
Valent Grants Organic Farming Scholarshi…
University of Florida Doctor of Plant Medicine student receives $1,500 toward the development of training materials. Read More
Varieties & Rootstocks
May 23, 2017
In Quest for Low-Seeded Citrus, It Takes…
Momentum for viable mandarin hybrids for Florida reaching a peak in the land down under. Read More
GenNext Growers
May 22, 2017
How to Make Dollars and Sense of Today&#…
Despite current challenges impacting the future of the North American fruit and vegetable industry, there are opportunities to be had. Read More
Citrus
May 20, 2017
Short on Water, Florida Growers Know How…
Through drought, smoke and brush fires, it’s plain to see you farmers have been doing your part to conserve and preserve one of our most precious resources. Read More