Citrus Nurseries Bank On New Varieties

Sugar Belle Orange

Like most businesses, the success of citrus nurseries is based on having the right product at the right time. We know that grapefruit resets and block replacements will generate business for Florida citrus nurseries for the foreseeable future. We know that Florida needs to increase its production of processed orange varieties over the next decade, if Florida is to maintain or expand its share of the global juice market. Growers are beginning to recommit to planting acreage of grapefruit and oranges, motivated by myriad of rationales.

However, when it comes to fresh oranges and tangerines, there seems to be less certainly. Growers see large West Coast clementine and tangerine acreage coming into bearing and wonder if there is room in the market for a resurgence of the Florida tangerine and specialty fruit market. Florida had more than 50,000 acres of specialty fruit 20 years ago, but current estimates show fewer than 14,000 acres in production in 2011-2012.

Consumers now have far more options in the produce section than ever before. Shelf space is at a premium; it’s easily lost to substitute products and hard to reclaim. A close examination of retail sales data is needed to get a clear focus on the answer to this question. New Varieties Development & Management Corp. called on the Florida Department of Citrus (FDOC) for current fresh produce sales data. The FDOC provided current data from Freshlook – which highlights clear opportunity for Florida nurseries, growers and packers.

Picking Fruit

Over the past year, plums showed a strong increase in volume and sales revenue (see chart below). Berry movement increased moderately, while sales revenue increased significantly. Apples, a competing product that we watch closely, decreased in volume but showed increasing revenue. New high-value apple varieties are making an impact. Oranges are holding steady in volume with moderately strong pricing. Grapefruit is holding steady in volume and revenue. The product that is showing the strongest performance is tangerines (including clementines), where movement and revenue are up more than 30%. The consumption of easy peel “convenience citrus” is outpacing all competitors and is showing no signs of slowing down.

Fruit Figures

Domestic market change from prior year (Nov. 2010-Nov. 2011)

Item Dollars Lbs.
Berries 6.2% 2.4%
Apples 4.6% -.8%
Grapes -1.5% -3%
Oranges 3.5% 1.1%
Peaches -2.6% -.8%
Grapefruit .6% 1.1%
Pears -1% -4.8%
Tangerines (incl. clementines) 31.6% 30.9%
Plums 10.1% 9%

Pages: 1 2

Leave a Reply

Featured Stories

All Vegetables Stories >All Fruits Stories >All Nuts Stories >All Citrus Stories >

The Latest

VegetablesSakata Seed America Shows Heart Through Charitable Prog…
September 19, 2014
Company’s corporate giving mission bears fruit for the American Heart Association. Read More
Insect & Disease UpdateAdditional Aid Coming For Florida Citrus Growers Gouged…
September 17, 2014
Through USDA’s Tree Assistance Program, eligible growers can cash in on cost share for diseased tree removal and replanting. Read More
FruitsFlorida Fruit & Vegetable Association Seeks Fresh A…
September 17, 2014
New partnership bolsters Fresh From Florida program. Read More
CitrusFDA Announces Cooperative Agreement To Implement Nation…
September 17, 2014
Agreement will provide information to help plan and carry out the produce safety rule in partnership with state regulatory agencies. Read More
NutsAchieving A Super-Premium Walnut Crop
September 17, 2014
What are the best ways to get high quality walnuts that are light in color and fully developed? Read these 8 harvest best practices to find out. Read More
NutsAlmond Growers Highly Dependent On Groundwater
September 17, 2014
Fully 87% of large growers use groundwater to irrigate their trees. Read More
NutsWarm Winter And Drought Casting Doubt On Pistachio Harv…
September 17, 2014
Though Rabobank report says that one billion pounds still attainable by 2019. Read More
Crop ProtectionBagrada Bug On The Move In California
September 16, 2014
Find out more on management tactics and what counties are impacted by this invasive pest. Read More
Cucurbits14 Stand-Out Melon Varieties [Slideshow]
September 15, 2014
Browse the slideshow below for information on these exceptional melon varieties from the nation’s leading seed breeders and distributors. Read More
Grower Achievement AwardView Highlights From The 2014 United Fresh Washington P…
September 15, 2014
Browse this slideshow to view photos from the 2014 United Fresh Washington Public Policy Conference, including pictures of this year’s Grower Read More
Apples & PearsCanneries Hope To Encourage Growers To Grow Pears For P…
September 15, 2014
Higher wholesale prices offered as means to boost canning pear acres. Read More
FruitsDeadline Nearing For Noninsured Crop Disaster Assistanc…
September 15, 2014
Fruit growers who suffered losses due to frost or freeze in 2012 could be eligible for assistance through USDA’S Farm Service Agency. Read More
BerriesBotrytis Gray Mold Pressure Increasing With Humid Weath…
September 15, 2014
Michigan State University researcher offers tips to reduce the spread of spores. Read More
Fruits5 Mistakes You May Be Making With Your Orchard’s …
September 15, 2014
These deadly sins may be hurting your customers’ experience — and costing you money. Read More
FruitsSuccess And The Not-Top-100 Grower [Opinion]
September 15, 2014
Innovation isn't only happening at the top. Some of the most interesting ideas in the fruit industry are being executed by small growers. Read More
Apples & PearsAmerican and Western Fruit Grower’s 2014 Top Appl…
September 13, 2014
The nations’s largest growers reflect how technology, innovations, and promotion help make their businesses run more efficiently. Read More
NutsAmerican and Western Fruit Grower’s 2014 Top Nut …
September 13, 2014
Almonds, pistachios, and walnuts grown in California make up the crops featured in this portion of the Top 100 Report. Read More
FruitsAmerican and Western Fruit Grower’s 2014 Top 100 …
September 13, 2014
The nations’s largest growers reflect how technology, innovations, and promotion help make their businesses run more efficiently. Read More