Duda Farm Fresh Foods announced that it has been accepted as a National Strategic Partner of USDA’s Nutrition Communicator’s Network. As a partner, Duda agrees to conduct promotional activities in support of the Dietary Guidelines for Americans and MyPlate messages beginning with “Make Half Your Plate Fruits and Vegetables.”
To facilitate its partnership efforts, Duda emphasizes the importance of smart snacking as part of an overall healthy diet through its “Plateless MyPlate On-the-Go” campaign. Duda kicked-off the promotion with a microsite www.simplesnacking.com that highlights its portable snacking options and serves as a platform for its MyPlate and Dietary Guidelines for Americans messaging.
Duda recently joined up with fellow USDA National Strategic Partner, Stemilt Growers LLC, a Washington-based tree fruit growing, packing and shipping company to conduct the first of two scheduled Twitter Parties using the hash tag #snacksmart. Hosted by Momspark Media, an online community of mothers that shares information on recipes, product reviews and travel, the Twitter party yielded over 11 million impressions, drove traffic to the microsite, and helped raise awareness of the MyPlate messaging.
“We are very happy to be working with the USDA and its network of partners to communicate messages to help promote better nutrition,” said Nichole Towell, Director of Marketing, Duda Farm Fresh Foods. “During our busy lives, it can be easy for people to make unhealthy choices when it comes to snacking. Duda’s portable fruit and vegetable snack items are healthy and convenient solutions to help keep kids and adults at their peak throughout the day.”
Source: Duda Farm Fresh Foods