Farmers Freshen Up Rest Stops

Farmers Freshen Up Rest Stops

The golden arches have beckoned turnpike travelers for decades. There’s generally not much else to choose from when you’re trying to get from point A to point B as quickly as possible, and travelers haven’t come to expect more than burgers and fries from their highway service plazas.

But Massachusetts Turnpike travelers have other options to indulge their cravings. While they may still order value meals and milkshakes, they won’t be able to resist stopping at one of the stands that farmers throughout the state have set up on service center grounds as part of the Massachusetts Department of Transportation’s (MassDOT) farmers market program.

While other states have similar programs, the MassDOT initiative began back in 1996 and has expanded from just 11 of the state-owned turnpike service areas to all 18. Through collaboration with the Massachusetts Department of Agriculture, farmer data is used to mail letters to invite farmers to sell their locally grown produce and other made-in-Massachusetts products, as long as they don’t compete directly with the service plazas’ other businesses. MassDOT also distributes press releases to area newspapers and television stations and promotes the markets by attending farmers market conferences.

Currently, 22 vendors are participating in the program. There is no fee to set up shop, and participants have the benefit of constant traffic flow at the rest stops, providing them with exposure and helping boost the local economy.

According to MassDOT’s Laurie Caruso, turnpike travelers have been very pleased with the farmers markets and have sent letters and eMails with positive feedback. The farmers enjoy returning customers, too, and have the benefit of reaching consumers they might not otherwise have the opportunity to service.

Leave a Reply

Featured Stories
Photo of New Guinea flatworm found near Coral Gables, FL
CitrusSouth Florida’s Newest Pest Has Significant Ooze Factor
July 2, 2015
The infamous New Guinea flatworm, one of the ‘world's worst invasive alien species,’ might have found a new home. Read More
Farm ManagementPMA Advocates For Improvements To Proposed FSMA Mandatory Food Recall Guidance
July 2, 2015
This week the Produce Marketing Association (PMA) submitted comments on behalf of its membership to FDA regarding the proposed Mandatory Read More
VegetablesUnited Fresh Leadership Program’s Class 20 Donates 28 Salad Bars To Schools
July 2, 2015
Over the past year, the twelve members of United Fresh Produce Industry Leadership Program’s Class 20 raised funds to support Read More
CitrusFlorida’s Young Farmers Working To Bridge Generation Gap
July 2, 2015
Leadership conference to give GenNext Growers tools to become better agvocates. Read More
ProductionUse Broccoli Rotations To Reduce Disease And Minimize Leaching
July 1, 2015
Crop rotations are a key production practice utilized by every grower. You recognize the importance of rotations to break insect Read More
CitrusIndustry Stakeholders Rip Report Linking Citrus Consumption With Skin Cancer
July 1, 2015
Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology. Read More
Cucurbits11 Pumpkin And Squash Varieties
July 1, 2015
This month’s variety specs feature focuses on pumpkin and squash varieties. Features highlighted include great disease resistance packages, excellent yield potential, Read More
VegetablesInterview With Hazera Global Onion Product Manager
July 1, 2015
Onion is one of the most produced vegetable crops in the world. A lot of expertise is required to develop Read More
EquipmentHarvest Trends: More Mechanization Needed For Vegetable Growers
July 1, 2015
As the labor supply declines, industry experts and growers say investing in the latest harvesting technology will be necessary. Read More
healthy piece of citrus
Citrus Achievement AwardNeglected Research, Future Growers Top Of Mind For 2015 Citrus Achievement Award Winner
July 1, 2015
Orie Lee advises young up-and-comers to supplement production knowledge with business acumen; calls for more focus on blight. Read More
The Latest
Photo of New Guinea flatworm found near Coral Gables, FL
CitrusSouth Florida’s Newest Pest Has Significant Ooze Factor
July 2, 2015
The infamous New Guinea flatworm, one of the ‘world's worst invasive alien species,’ might have found a new home. Read More
Farm ManagementPMA Advocates For Improvements To Proposed FSMA Mandato…
July 2, 2015
This week the Produce Marketing Association (PMA) submitted comments on behalf of its membership to FDA regarding the proposed Mandatory Read More
VegetablesUnited Fresh Leadership Program’s Class 20 Donates 28 S…
July 2, 2015
Over the past year, the twelve members of United Fresh Produce Industry Leadership Program’s Class 20 raised funds to support Read More
CitrusFlorida’s Young Farmers Working To Bridge Generation Ga…
July 2, 2015
Leadership conference to give GenNext Growers tools to become better agvocates. Read More
ProductionUse Broccoli Rotations To Reduce Disease And Minimize L…
July 1, 2015
Crop rotations are a key production practice utilized by every grower. You recognize the importance of rotations to break insect Read More
CitrusIndustry Stakeholders Rip Report Linking Citrus Consump…
July 1, 2015
Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology. Read More
Cucurbits11 Pumpkin And Squash Varieties
July 1, 2015
This month’s variety specs feature focuses on pumpkin and squash varieties. Features highlighted include great disease resistance packages, excellent yield potential, Read More
VegetablesInterview With Hazera Global Onion Product Manager
July 1, 2015
Onion is one of the most produced vegetable crops in the world. A lot of expertise is required to develop Read More
EquipmentHarvest Trends: More Mechanization Needed For Vegetable…
July 1, 2015
As the labor supply declines, industry experts and growers say investing in the latest harvesting technology will be necessary. Read More
healthy piece of citrus
Citrus Achievement AwardNeglected Research, Future Growers Top Of Mind For 2015…
July 1, 2015
Orie Lee advises young up-and-comers to supplement production knowledge with business acumen; calls for more focus on blight. Read More
Business PlanningTake Climate Change — Please [Opinion]
June 30, 2015
It’s a difficult issue because people tend to think of it in terms of something tangible — like the weather. Read More
NutsWalnut Nitrogen Budgeting Critical
June 30, 2015
Applying the right amount of N is not easy because walnuts take a lot, but these days you don’t want to apply too much. Read More
FruitsHighlights From The Ohio Produce Growers And Marketers …
June 30, 2015
American Vegetable Grower magazine made its way to the Ohio Produce Growers and Marketers Association (OPGMA) Summer Tour & Field Read More
Insect ControlAlabama Insect Scouting Report Indicates Armyworm Numbe…
June 30, 2015
Report discusses caterpillars, sucking pests, and cowpea curculio activity and management. Read More
Nutrient ManagementResearchers Say Cover Crops May Help Save Soil In Flood…
June 30, 2015
According to experts, planting cover crops may help preserve healthy soil in fields in fields left empty this year thanks to flooding. Read More
TomatoesGSPP Accreditation Enables Sakata Seed America To Offer…
June 30, 2015
The seed company is now authorized to store, treat, process, package, and distribute GSPP-certified tomato seed for the NAFTA market. Read More
MarketingThe Power Of Local Food [Opinion]
June 30, 2015
Summer is now in full swing and we have entered what I like to call “the season of farmers markets.” Read More
PotatoesInnovative Technology Is Necessary For Potato Growers T…
June 30, 2015
Historically, there has often been opposition or fear of new agricultural technologies and today is no different, but it is critical that growers have access to technologies that meet consumer demand while using less land and conserving soil, water, and energy. Read More