FDOC Working For You: Building A Stronger Case For OJ

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit juice contains as much sugar as Coke and Pepsi” and “100% fruit juice poses obesity-related health risks.” We know these stories confuse consumers and they also can erode trust in our product among influential health experts.

The Florida Department of Citrus (FDOC) proactively reaches out to registered dietitians, pediatric and family health experts, and even cardiologists to ensure these professionals have correct and current information about Florida orange juice.
As the direct link to consumers, health professionals can serve as positive advocates and a credible information resource to consumers who are having difficulty sorting out mixed media messages. Most importantly, they can remind consumers of the health and nutrition benefits of orange juice and recommend daily consumption as part of a healthy diet.

To The Heart Of The Matter

How do we provide health professionals with believable information about orange juice? The FDOC Scientific Research Department (SRD) sponsors clinical research to seek new evidence about the benefits of orange juice. For example, a recently completed FDOC-sponsored research study published in the American Journal of Clinical Nutrition suggested that orange juice might be particularly supportive of heart health in men.
Analysis of cross-sectional data can be a cost-effective way to show associations of orange juice consumption and diet quality. An FDOC-sponsored review of the National Health and Nutrition Examination Survey data showed that orange juice consumption was associated with better diet quality in both children and adults and a lower risk of being overweight and obese in adults. FDOC will present this analysis at the American Society of Nutrition annual meeting this month.

Doctor’s Orders

To optimize limited resources, FDOC also leverages information from other credible sources. The release of USDA’s 2010 Dietary Guidelines for Americans in January and the upcoming revised MyPyramid food guidance system provide a timely platform to reinforce the importance of orange juice in the diet.
 
We continually monitor published scientific literature to identify relevant studies that support the health benefits of orange juice.
FDOC-sponsored research combined with additional emerging scientific information from credible sources continues to build a compelling body of evidence that supports the benefits of consuming orange juice every day.
 
Our communications team is in constant contact with health professionals to deliver new information about orange juice as it becomes available. Informed health professionals can be our greatest allies to deliver accurate information and positively impact the buying habits of millions of consumers every day.

Leave a Reply

Featured Stories
Biocontrols East 2017 tour stop in citrus country
Citrus
November 17, 2017
Alico Overhaul to Cut Citrus Production Expenditures
Company restructuring aims to integrate legacy businesses and reduce input costs significantly. Read More
Vegetable field irrigation in Florida
Citrus
November 17, 2017
Sustainable Farming Projects in Florida to Share the Wealth
St. Johns River Water Management District grants backing to 12 on-farm plans aimed at resource conservation and nutrient reduction. Read More
Jim Snively of Southern Gardens Citrus checks oranges in a grove
Citrus
November 17, 2017
Florida Citrus Tree Rehab in Full Swing After the Storm
With Hurricane Irma well in the rear view, growers and researchers hope to work groves back to a productive state as HLB rages on. Read More
closeup of turkey with another foul in the background
Farm Management
November 17, 2017
Consumers Forking out Less This Year for Classic Thanksgiving Meal
Annual American Farm Bureau average price report reveals you can host a fine Turkey Day feast for less than $50. Read More
Apples & Pears
November 16, 2017
USApple Seeking Nominations for Young Apple Leaders Program
Deadline to apply for program is Dec. 31. Read More
GenNext Growers
November 16, 2017
Bipartisan Bill Introduced to Support Young Farmers
Act designed to help next generation access affordable land, crop insurance, and financial capital. Read More
CRISPR-Cas-9-illustration-by-Ernesto-del-Aguila-III-NHGRI
Crop Protection
November 15, 2017
Syngenta Secures CRISPR Cas-9 License
Other companies also have secured licenses, but few have announced plans to use the gene editing technology on vegetables. Read More
Crookham-Companys-Dustin-Batt-and-Mark-Jones-and-Sakatas-Bill-Jones
Vegetables
November 15, 2017
Vegetable Breeding for Timing Is only Part of the Picture
Early and late season varieties give growers flexibility and allow them to sequence crops so harvest crews have steady work over a longer period. But those varieties also need other traits like disease resistance and taste. Read More
Pat-Mosely-and-Rakesh-Kumar
Vegetables
November 15, 2017
Taste Is Back on the Front Burner for Vegetable Breeders
In the pursuit for solving some of the biggest problems for growers, breeders have sometimes ignored flavor. Here are two breeders who have made taste a top priority. Read More
Citrus
November 14, 2017
USDA Announces Grants to Promote IPM Practices
Methyl bromide transition, crop protection management among programs funded. Read More
Stone Fruit
November 14, 2017
Southeastern Peach Growers Hope for Winter
Chill hours being sought, but the possibility of a La Niña climate pattern could mean a drier and warmer winter. Read More
UC-Davis-trials-feature
Vegetables
November 13, 2017
Plant Breeding Is a Key Part of Precision Agriculture’s Future [Opinion]
One theme that stood out during the vegetable seed trials this past summer was how much breeders are keeping future automation in mind. Read More
Biocontrols Conference
November 13, 2017
Biostimulants Making Big Strides as It Seeks Organization
The inaugural BiocontrolsSM USA East Conference & Expo in Orlando, FL, featured two days of educational sessions focused on how Read More
Biocontrols Conference
November 13, 2017
So What Exactly Are Biostimulants, Anyway?
Biostimulants are one of the hottest new topics in specialty crops, but most growers could use a little clarity on where they fit. Here are the basics you need to know. Read More
FAE 17 outdoor equipment display
Florida Ag Expo
November 13, 2017
Florida Growers Explore New Solutions to Age-Old Problems
Farm innovation and alternative approaches to production front and center at 2017 Florida Ag Expo. Read More
The Latest
Citrus
November 17, 2017
Alico Overhaul to Cut Citrus Production …
Company restructuring aims to integrate legacy businesses and reduce input costs significantly. Read More
Citrus
November 17, 2017
Sustainable Farming Projects in Florida …
St. Johns River Water Management District grants backing to 12 on-farm plans aimed at resource conservation and nutrient reduction. Read More
Citrus
November 17, 2017
Florida Citrus Tree Rehab in Full Swing …
With Hurricane Irma well in the rear view, growers and researchers hope to work groves back to a productive state as HLB rages on. Read More
Farm Management
November 17, 2017
Consumers Forking out Less This Year for…
Annual American Farm Bureau average price report reveals you can host a fine Turkey Day feast for less than $50. Read More
Apples & Pears
November 16, 2017
USApple Seeking Nominations for Young Ap…
Deadline to apply for program is Dec. 31. Read More
GenNext Growers
November 16, 2017
Bipartisan Bill Introduced to Support Yo…
Act designed to help next generation access affordable land, crop insurance, and financial capital. Read More
Crop Protection
November 15, 2017
Syngenta Secures CRISPR Cas-9 License
Other companies also have secured licenses, but few have announced plans to use the gene editing technology on vegetables. Read More
Vegetables
November 15, 2017
Vegetable Breeding for Timing Is only Pa…
Early and late season varieties give growers flexibility and allow them to sequence crops so harvest crews have steady work over a longer period. But those varieties also need other traits like disease resistance and taste. Read More
Vegetables
November 15, 2017
Taste Is Back on the Front Burner for Ve…
In the pursuit for solving some of the biggest problems for growers, breeders have sometimes ignored flavor. Here are two breeders who have made taste a top priority. Read More
Citrus
November 14, 2017
USDA Announces Grants to Promote IPM Pra…
Methyl bromide transition, crop protection management among programs funded. Read More
Stone Fruit
November 14, 2017
Southeastern Peach Growers Hope for Wint…
Chill hours being sought, but the possibility of a La Niña climate pattern could mean a drier and warmer winter. Read More
Vegetables
November 13, 2017
Plant Breeding Is a Key Part of Precisio…
One theme that stood out during the vegetable seed trials this past summer was how much breeders are keeping future automation in mind. Read More
Biocontrols Conference
November 13, 2017
Biostimulants Making Big Strides as It S…
The inaugural BiocontrolsSM USA East Conference & Expo in Orlando, FL, featured two days of educational sessions focused on how Read More
Biocontrols Conference
November 13, 2017
So What Exactly Are Biostimulants, Anywa…
Biostimulants are one of the hottest new topics in specialty crops, but most growers could use a little clarity on where they fit. Here are the basics you need to know. Read More
Florida Ag Expo
November 13, 2017
Florida Growers Explore New Solutions to…
Farm innovation and alternative approaches to production front and center at 2017 Florida Ag Expo. Read More
Biocontrols Conference
November 13, 2017
Microbial-based Biostimulants: Big Poten…
There is no shortage of interest in or questions and opinions about biostimulants. Many are working to develop them as Read More
GenNext Growers
November 12, 2017
USDA to Fund Research on Next Generation…
Engineering, production projects are designed to spur farming innovation. Read More
Berries
November 11, 2017
2018 North American Raspberry and Blackb…
Featured speakers at the annual conference, slated for February in Ventura, CA, include Miles Reiter of Driscoll’s. Read More