FDOC Working For You: Building A Stronger Case For OJ

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit juice contains as much sugar as Coke and Pepsi” and “100% fruit juice poses obesity-related health risks.” We know these stories confuse consumers and they also can erode trust in our product among influential health experts.

The Florida Department of Citrus (FDOC) proactively reaches out to registered dietitians, pediatric and family health experts, and even cardiologists to ensure these professionals have correct and current information about Florida orange juice.
As the direct link to consumers, health professionals can serve as positive advocates and a credible information resource to consumers who are having difficulty sorting out mixed media messages. Most importantly, they can remind consumers of the health and nutrition benefits of orange juice and recommend daily consumption as part of a healthy diet.

To The Heart Of The Matter

How do we provide health professionals with believable information about orange juice? The FDOC Scientific Research Department (SRD) sponsors clinical research to seek new evidence about the benefits of orange juice. For example, a recently completed FDOC-sponsored research study published in the American Journal of Clinical Nutrition suggested that orange juice might be particularly supportive of heart health in men.
Analysis of cross-sectional data can be a cost-effective way to show associations of orange juice consumption and diet quality. An FDOC-sponsored review of the National Health and Nutrition Examination Survey data showed that orange juice consumption was associated with better diet quality in both children and adults and a lower risk of being overweight and obese in adults. FDOC will present this analysis at the American Society of Nutrition annual meeting this month.

Doctor’s Orders

To optimize limited resources, FDOC also leverages information from other credible sources. The release of USDA’s 2010 Dietary Guidelines for Americans in January and the upcoming revised MyPyramid food guidance system provide a timely platform to reinforce the importance of orange juice in the diet.
 
We continually monitor published scientific literature to identify relevant studies that support the health benefits of orange juice.
FDOC-sponsored research combined with additional emerging scientific information from credible sources continues to build a compelling body of evidence that supports the benefits of consuming orange juice every day.
 
Our communications team is in constant contact with health professionals to deliver new information about orange juice as it becomes available. Informed health professionals can be our greatest allies to deliver accurate information and positively impact the buying habits of millions of consumers every day.

Leave a Reply

Featured Stories
CitrusGMOs Might Be The Solution To Invasive Diseases [Opinion]
August 30, 2015
Huanglongbing is ravaging Florida’s iconic oranges and California's are at risk; we should not just stand by and watch the U.S. citrus industry dry up. Read More
BerriesRemoving Leftover Roots May Improve New Raspberry Crop’s Health
August 30, 2015
Soilborne pests and pathogens can be reduced by taking out last year’s red raspberry roots and crowns. Read More
CitrusMany HLB Finds In California
August 30, 2015
Scientists always said it was just a matter of time, but having an incurable disease like Huanglongbing infect the state’s citrus is jarring. Read More
NutsGrowers Claim Pistachio Trees Diseased – Nursery Maintains Problem Is A Genetic disorder
August 30, 2015
Whatever the cause, pistachio trees are suffering from Pistachio Bushy Top Syndrome, and tens of thousands of acres in California and Arizona will have to be replanted. Read More
CitrusFederal Judge Blocks Clean Water Rule
August 28, 2015
  According to RISE (Responsible Industry For A Sound Environment), a federal judge in North Dakota has blocked implementation of Read More
PotatoesUSDA Deregulates Late Blight-Resistant Genetically Engineered Potato
August 28, 2015
Agency cites no significant impact of special spud developed by J.R. Simplot. Read More
Food SafetyLawmakers Urge FDA To Help Small Farms With FSMA Compliance
August 28, 2015
Letter from members of Congress asks FDA to expedite assistance and training for small producers. Read More
FruitsSustainable Options For Brown Marmorated Stink Bug Control
August 28, 2015
The brown marmorated stink bug (BMSB), unfortunately, is here to stay. Found in the U.S. in the late 1990s, this Read More
FruitsA Breakthrough In Biotechnology And The Future Of The Fruit Industry
August 28, 2015
Researchers from California and Sweden have recently been honored for a discovery that could have big implications for the fruit Read More
FruitsWhat Makes A Flavorful Fruit?
August 28, 2015
These days, U.S. consumers are increasingly demanding good-tasting fruit and the industry is responding. However, there remains room for improvement Read More
The Latest
CitrusGMOs Might Be The Solution To Invasive Diseases [Opinio…
August 30, 2015
Huanglongbing is ravaging Florida’s iconic oranges and California's are at risk; we should not just stand by and watch the U.S. citrus industry dry up. Read More
BerriesRemoving Leftover Roots May Improve New Raspberry Crop’…
August 30, 2015
Soilborne pests and pathogens can be reduced by taking out last year’s red raspberry roots and crowns. Read More
CitrusMany HLB Finds In California
August 30, 2015
Scientists always said it was just a matter of time, but having an incurable disease like Huanglongbing infect the state’s citrus is jarring. Read More
NutsGrowers Claim Pistachio Trees Diseased – Nursery …
August 30, 2015
Whatever the cause, pistachio trees are suffering from Pistachio Bushy Top Syndrome, and tens of thousands of acres in California and Arizona will have to be replanted. Read More
CitrusFederal Judge Blocks Clean Water Rule
August 28, 2015
  According to RISE (Responsible Industry For A Sound Environment), a federal judge in North Dakota has blocked implementation of Read More
PotatoesUSDA Deregulates Late Blight-Resistant Genetically Engi…
August 28, 2015
Agency cites no significant impact of special spud developed by J.R. Simplot. Read More
Food SafetyLawmakers Urge FDA To Help Small Farms With FSMA Compli…
August 28, 2015
Letter from members of Congress asks FDA to expedite assistance and training for small producers. Read More
FruitsSustainable Options For Brown Marmorated Stink Bug Cont…
August 28, 2015
The brown marmorated stink bug (BMSB), unfortunately, is here to stay. Found in the U.S. in the late 1990s, this Read More
FruitsA Breakthrough In Biotechnology And The Future Of The F…
August 28, 2015
Researchers from California and Sweden have recently been honored for a discovery that could have big implications for the fruit Read More
FruitsWhat Makes A Flavorful Fruit?
August 28, 2015
These days, U.S. consumers are increasingly demanding good-tasting fruit and the industry is responding. However, there remains room for improvement Read More
FruitsMedfly Find Prompts Quarantine In Portion Of San Diego …
August 28, 2015
A portion of San Diego County has been placed under quarantine for the Mediterranean fruit fly (medfly) following the detection Read More
Golden Rice
CitrusAnti-GMO-Fueled Threats Force Reallocation Of Biotech E…
August 27, 2015
University of Florida officials say plans are to re-allocate a donation intended to improve the public’s understanding of science after Read More
ProductionNew Vegetable Grafting Technique Reduces Labor
August 27, 2015
Researchers patent a process to eliminate rootstock with the goal of making grafting more affordable in the U.S. Read More
money
CitrusMonsanto Drops Current Bid For Syngenta Acquisition
August 27, 2015
Even with a revised proposal that sweetened the pot to $46.2 billion, financial expectations still fall flat. Read More
Jim McFerson
Apples & PearsNew Director At Washington Fruit Research Center Has Fa…
August 27, 2015
Jim McFerson, former manager at the Washington Tree Fruit Research Commission, takes over at the Washington State University Tree Fruit Research and Extension Center. Read More
Apples & PearsIt’s Been A Tough Year For Pacific Northwest Grow…
August 27, 2015
So far, 2015 is not treating the Pacific Northwest tree fruit industry all that well. We knew the record apple Read More
Insect & Disease UpdateCalifornia’s Citrus Growers Face More Challenges Than H…
August 27, 2015
As a kid growing up we all remember the arrival of Barnum & Bailey’s circus. The ads, the posters, the Read More
Leafy VegetablesThe Latest Vegetable Varieties For Covered Production
August 27, 2015
Check out cucumber, pepper and tomato offerings available from DeRuiter, Johnny’s Selected Seeds, Rijk Zwaan, and Syngenta. The greenhouse varieties are Read More