FDOC Working For You: Building A Stronger Case For OJ

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit juice contains as much sugar as Coke and Pepsi” and “100% fruit juice poses obesity-related health risks.” We know these stories confuse consumers and they also can erode trust in our product among influential health experts.

The Florida Department of Citrus (FDOC) proactively reaches out to registered dietitians, pediatric and family health experts, and even cardiologists to ensure these professionals have correct and current information about Florida orange juice.
As the direct link to consumers, health professionals can serve as positive advocates and a credible information resource to consumers who are having difficulty sorting out mixed media messages. Most importantly, they can remind consumers of the health and nutrition benefits of orange juice and recommend daily consumption as part of a healthy diet.

To The Heart Of The Matter

How do we provide health professionals with believable information about orange juice? The FDOC Scientific Research Department (SRD) sponsors clinical research to seek new evidence about the benefits of orange juice. For example, a recently completed FDOC-sponsored research study published in the American Journal of Clinical Nutrition suggested that orange juice might be particularly supportive of heart health in men.
Analysis of cross-sectional data can be a cost-effective way to show associations of orange juice consumption and diet quality. An FDOC-sponsored review of the National Health and Nutrition Examination Survey data showed that orange juice consumption was associated with better diet quality in both children and adults and a lower risk of being overweight and obese in adults. FDOC will present this analysis at the American Society of Nutrition annual meeting this month.

Doctor’s Orders

To optimize limited resources, FDOC also leverages information from other credible sources. The release of USDA’s 2010 Dietary Guidelines for Americans in January and the upcoming revised MyPyramid food guidance system provide a timely platform to reinforce the importance of orange juice in the diet.
 
We continually monitor published scientific literature to identify relevant studies that support the health benefits of orange juice.
FDOC-sponsored research combined with additional emerging scientific information from credible sources continues to build a compelling body of evidence that supports the benefits of consuming orange juice every day.
 
Our communications team is in constant contact with health professionals to deliver new information about orange juice as it becomes available. Informed health professionals can be our greatest allies to deliver accurate information and positively impact the buying habits of millions of consumers every day.

Leave a Reply

Featured Stories

All Vegetables Stories >All Fruits Stories >All Nuts Stories >All Citrus Stories >

The Latest

CEU SeriesCEU Series: Vow To Vanquish Weeds Among Vegetables
October 1, 2014
Herbicidal neglect can and will kill your crops. Read More
Insect & Disease UpdateUF Names Interim Director For Citrus Research And Educa…
September 30, 2014
Michael Rogers has been a central figure in Florida’s battle to survive greening. Read More
BerriesPractice Persistence When Battling Botrytis In Blueberr…
September 30, 2014
Cognizance of resistance is key to managing formidable fungus. Read More
CitrusFarming Is Quite The Scary Prospect For Some [Opinion]
September 30, 2014
Florida Grower managing editor Paul Rusnak says economic realities might frighten off future leaders from noble professions. Read More
FruitsNew Suppress Herbicide Gets Green Light From EPA
September 30, 2014
Approval gives organic growers new weed management tool. Read More
BerriesNew Fill-By-Weight Clamshell Filler For Blueberries
September 30, 2014
Lakewood Process Machinery's equipment offers a simplified user interface, minimized drop heights, a new dribble-gate system designed for an increased level of accuracy. Read More
Stone FruitLarge Cherry Crop Expected In Washington
September 30, 2014
Approximately 23.5 million boxes of cherries were sold during season. Read More
LaborWestern Growers President Speaks Out About Passage Of C…
September 29, 2014
California Governor Jerry Brown recently vetoed a Senate Bill 25 and approved Assembly Bill 1897. Read More
BerriesDrought Could Impact Spring California Strawberry Crop
September 29, 2014
Ventura County expects reduction of acres planted as surface water availability takes a hit. Read More
Apples & PearsUnusual Weather Slows Michigan Apple Maturity
September 29, 2014
Fruit may have lower Brix levels, soluble solids lower than normal. Read More
BerriesFlorida Blueberry Growers Ready To Rise To The Occasion…
September 29, 2014
Florida Blueberry Growers Association president Dudley Calfee provides state of the industry insight. Read More
CitrusFlorida Announces Its 2014 Woman Of The Year In Agricul…
September 29, 2014
Longtime award recognizes women who have made outstanding contributions to the state’s farming sector. Read More
FruitsNational Security May Depend On A Healthy Diet [Opinion…
September 29, 2014
Your bottom line as well as the future of our country will depend on promoting healthy eating to the next generation. Read More
CitrusFlorida Produce Industry Embracing Progress, Confrontin…
September 29, 2014
Production pressures and politics hot topics at FFVA’s 71st Annual Convention. Read More
BerriesDon’t Let Your Guard Slip When Taking On Thrips
September 27, 2014
Tiny insect pests can present big problems for blueberry growers. Read More
CitrusFlorida Farmers Finding Ways To Cultivate An Environmen…
September 26, 2014
Florida Agriculture Commissioner Adam Putnam salutes producers putting their best management practices forward. Read More
CitrusGrowers Should Partner Wisely To Stay Afloat Amid WOTUS…
September 26, 2014
According to Florida Grower editor Frank Giles, the Clean Water Act is muddying waters for farmers. Read More
GrapesCalifornia Winegrape Industry Leaders Adapt To Drought
September 26, 2014
State’s players stand in good stead despite numerous challenges, surveys show. Read More