FDOC Working For You: Building A Stronger Case For OJ

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit juice contains as much sugar as Coke and Pepsi” and “100% fruit juice poses obesity-related health risks.” We know these stories confuse consumers and they also can erode trust in our product among influential health experts.

The Florida Department of Citrus (FDOC) proactively reaches out to registered dietitians, pediatric and family health experts, and even cardiologists to ensure these professionals have correct and current information about Florida orange juice.
As the direct link to consumers, health professionals can serve as positive advocates and a credible information resource to consumers who are having difficulty sorting out mixed media messages. Most importantly, they can remind consumers of the health and nutrition benefits of orange juice and recommend daily consumption as part of a healthy diet.

To The Heart Of The Matter

How do we provide health professionals with believable information about orange juice? The FDOC Scientific Research Department (SRD) sponsors clinical research to seek new evidence about the benefits of orange juice. For example, a recently completed FDOC-sponsored research study published in the American Journal of Clinical Nutrition suggested that orange juice might be particularly supportive of heart health in men.
Analysis of cross-sectional data can be a cost-effective way to show associations of orange juice consumption and diet quality. An FDOC-sponsored review of the National Health and Nutrition Examination Survey data showed that orange juice consumption was associated with better diet quality in both children and adults and a lower risk of being overweight and obese in adults. FDOC will present this analysis at the American Society of Nutrition annual meeting this month.

Doctor’s Orders

To optimize limited resources, FDOC also leverages information from other credible sources. The release of USDA’s 2010 Dietary Guidelines for Americans in January and the upcoming revised MyPyramid food guidance system provide a timely platform to reinforce the importance of orange juice in the diet.
 
We continually monitor published scientific literature to identify relevant studies that support the health benefits of orange juice.
FDOC-sponsored research combined with additional emerging scientific information from credible sources continues to build a compelling body of evidence that supports the benefits of consuming orange juice every day.
 
Our communications team is in constant contact with health professionals to deliver new information about orange juice as it becomes available. Informed health professionals can be our greatest allies to deliver accurate information and positively impact the buying habits of millions of consumers every day.

Leave a Reply

Featured Stories

Protected Agriculture2014 Marks The 50th Anniversary Of The Double-Poly Greenhouse [sponsor content]
December 18, 2014
Double-poly greenhouses revolutionized the greenhouse industry back in the 1960s, opening the way for developments that still impact the industry 50 years later. Read More
CitrusSouthwest Florida Citrus Bus Tour Yields Learning Opportunity
December 18, 2014
Find out what Florida Grower editor Frank Giles saw and heard during Peace River Valley Citrus Growers Association's annual outing. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
VegetablesReed’s Seeds Showcases Their Latest Vegetable Variety Offerings
December 17, 2014
For more information, contact: Reed’s Seeds 3334 NYS 215 Cortland, NY 13045 607-753-9095; fax: 607-753-9511 rsjackie@twcny.rr.com Read More
CitrusStudy: Florida Citrus Valued At More Than $10 Billion
December 17, 2014
Industry continues to have large impact on the state’s economy. Read More
Apples & PearsNovember Cold May Hurt Washington Orchards
December 17, 2014
But it’s too early to tell if well-below-normal temperatures will increase tree mortality. Read More
NutsAlmond Growers Lose Trees In Storm
December 17, 2014
Last week’s welcome rains in California knocked down trees, especially older ones. Read More
NutsAlmond Conference Draws Record Attendance
December 17, 2014
Nearly 3,000 industry professionals attend 42nd annual event in Sacramento, CA. Read More
Insect & Disease UpdateManage HLB From The Bottom Up
December 17, 2014
Finding the right balance between the roots and shoots is critical to disease mitigation. Read More
VegetablesVariety Trials 2014: Seedway
December 17, 2014
As part of American Vegetable Grower’s (AVG) 2014 variety trial coverage, we visited Seedway’s seed trial at Spiral Path Organic Farm in Loysville, Read More

The Latest

Protected Agriculture2014 Marks The 50th Anniversary Of The Double-Poly Gree…
December 18, 2014
Double-poly greenhouses revolutionized the greenhouse industry back in the 1960s, opening the way for developments that still impact the industry 50 years later. Read More
CitrusSouthwest Florida Citrus Bus Tour Yields Learning Oppor…
December 18, 2014
Find out what Florida Grower editor Frank Giles saw and heard during Peace River Valley Citrus Growers Association's annual outing. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
VegetablesReed’s Seeds Showcases Their Latest Vegetable Var…
December 17, 2014
For more information, contact: Reed’s Seeds 3334 NYS 215 Cortland, NY 13045 607-753-9095; fax: 607-753-9511 rsjackie@twcny.rr.com Read More
CitrusStudy: Florida Citrus Valued At More Than $10 Billion
December 17, 2014
Industry continues to have large impact on the state’s economy. Read More
Apples & PearsNovember Cold May Hurt Washington Orchards
December 17, 2014
But it’s too early to tell if well-below-normal temperatures will increase tree mortality. Read More
NutsAlmond Growers Lose Trees In Storm
December 17, 2014
Last week’s welcome rains in California knocked down trees, especially older ones. Read More
NutsAlmond Conference Draws Record Attendance
December 17, 2014
Nearly 3,000 industry professionals attend 42nd annual event in Sacramento, CA. Read More
Insect & Disease UpdateManage HLB From The Bottom Up
December 17, 2014
Finding the right balance between the roots and shoots is critical to disease mitigation. Read More
VegetablesVariety Trials 2014: Seedway
December 17, 2014
As part of American Vegetable Grower’s (AVG) 2014 variety trial coverage, we visited Seedway’s seed trial at Spiral Path Organic Farm in Loysville, Read More
OrganicUSDA Proposes Expansion Of Organic Assessment Exemption
December 17, 2014
Action would increase the entities exempt from paying assessments for promotion programs on products certified as “organic” or “100% organic.” Read More
MarketingThe U.S. Potato Board Receives $5 Million In Funding To…
December 17, 2014
The funds will be used to help increase consumption of frozen, dehydrated, chip stock, table stock and seed potatoes around the world. Read More
ProductionNational Vegetable Grafting Symposium To Take Place Jan…
December 17, 2014
The third grafting symposium, Growing New Roots for the Vegetable Industry in the U.S., will be held at the Savannah International Trade and Convention Center in Savannah, GA. Read More
VegetablesOutstanding Seed Co. LLC, Showcases Their Latest Vegeta…
December 16, 2014
For more information, please contact: Outstanding Seed Company, LLC P.O Box 202 Monaca, PA 15061 877-248-4567; fax: 724-775-1644 outstandingseed.com Read More
VegetablesJohnny’s Selected Seeds Showcases Their Latest Ve…
December 16, 2014
For more information, please contact: Johnny’s Selected Seeds 955 Benton Ave. Winslow, ME 04901 877-564-6697; fax: 800-738-6314 johnnyseeds.com Read More
Apples & PearsFour Highlights You May Have Missed At Great Lakes Expo
December 16, 2014
Record-setting crowd sat in on presentations featuring precision orchard management, mechanical berry harvesters, biocontrols, and more. Read More
FruitsGrower Input Needed For Spotted Wing Drosophila Survey
December 16, 2014
Results of stakeholder needs survey helps prioritize research and education activities. Read More
CitrusUSDA Offers Crop Disaster Assistance For Fruit And Vege…
December 16, 2014
Free basic coverage plans and premium discounts available for new, underserved, and limited income farmers who had been ineligible for federal crop insurance. Read More