FDOC Working For You: Building A Stronger Case For OJ

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit juice contains as much sugar as Coke and Pepsi” and “100% fruit juice poses obesity-related health risks.” We know these stories confuse consumers and they also can erode trust in our product among influential health experts.

The Florida Department of Citrus (FDOC) proactively reaches out to registered dietitians, pediatric and family health experts, and even cardiologists to ensure these professionals have correct and current information about Florida orange juice.
As the direct link to consumers, health professionals can serve as positive advocates and a credible information resource to consumers who are having difficulty sorting out mixed media messages. Most importantly, they can remind consumers of the health and nutrition benefits of orange juice and recommend daily consumption as part of a healthy diet.

To The Heart Of The Matter

How do we provide health professionals with believable information about orange juice? The FDOC Scientific Research Department (SRD) sponsors clinical research to seek new evidence about the benefits of orange juice. For example, a recently completed FDOC-sponsored research study published in the American Journal of Clinical Nutrition suggested that orange juice might be particularly supportive of heart health in men.
Analysis of cross-sectional data can be a cost-effective way to show associations of orange juice consumption and diet quality. An FDOC-sponsored review of the National Health and Nutrition Examination Survey data showed that orange juice consumption was associated with better diet quality in both children and adults and a lower risk of being overweight and obese in adults. FDOC will present this analysis at the American Society of Nutrition annual meeting this month.

Doctor’s Orders

To optimize limited resources, FDOC also leverages information from other credible sources. The release of USDA’s 2010 Dietary Guidelines for Americans in January and the upcoming revised MyPyramid food guidance system provide a timely platform to reinforce the importance of orange juice in the diet.
 
We continually monitor published scientific literature to identify relevant studies that support the health benefits of orange juice.
FDOC-sponsored research combined with additional emerging scientific information from credible sources continues to build a compelling body of evidence that supports the benefits of consuming orange juice every day.
 
Our communications team is in constant contact with health professionals to deliver new information about orange juice as it becomes available. Informed health professionals can be our greatest allies to deliver accurate information and positively impact the buying habits of millions of consumers every day.

Leave a Reply

Featured Stories
legal justice, courts
Berries
May 4, 2016
University of California Sued Over Strawberry Breeding – Again
This time it’s a private strawberry breeding company, which says the statewide breeding program has been decimated by UC-Davis. Read More
(Photo credit: USDA)
Citrus
May 4, 2016
$6 Million Available For Antimicrobial Resistance Research
Program to develop strategies to reduce public health risks in food chain. Read More
California's "Citrus Belt" is on the east side of San Joaquin Valley, not far from the Sierra Nevada foothills. (Photo credit: David Eddy)
Citrus
May 3, 2016
New Program Targets Abandoned California Citrus Trees
Bayer and California Citrus Mutual have teamed up to help protect the state’s commercial citrus industry from deadly citrus greening. Read More
Extreme close-up of redbay ambrosia beetle
Fruits
May 3, 2016
How To Build A Better Beetle Trap
UF/IFAS study on luring, snaring the notorious redbay ambrosia beetle earns prestigious award. Read More
Shockwave, a long shelf-life cantaloupe with higher sugar content than most varieties is available from Holmes Seed Co. and Harris Seeds. Credit: Holmes Seed Co.
Cucurbits
May 3, 2016
New Cantaloupe, Pumpkin, And Squash Seeds Available
New varieties developed at the University of New Hampshire are the result of the longest continuous squash and pumpkin breeding program in North America. Read More
A herbicide screening trial in a non-bearing almond orchard treated in early January 2011.  The middle plot is a glyphosate-only program whereas the foreground and background plots had residual herbicides.  The photo was taken four months after the January treatments. (Photo credit UCANR)
Crop Protection
May 3, 2016
Almond Board To Hold Three Weed Management Workshops
The second in a series of free educational workshops aimed at the state’s almond growers will cover weed identification and Read More
fork digging into a plate full of salad
Food Safety
May 2, 2016
Department Of Justice Investigates Dole Over Listeria Outbreak Linked To Packaged Salads
Salad mix packaged at the company’s Ohio facility has been connected to four deaths. Read More
Florida Everglades swamp shot at sunset
Citrus
May 2, 2016
As Hurricane Season Nears, South Florida Going Dry
All basins around the region experience rainfall deficits during April as totals fall far below average. Read More
Harvesting Tips At Kuhn Orchards
Equipment
May 2, 2016
USDA Offers New Loans For Portable Farm Storage, Handling Equipment
Portable equipment can help producers, including small and local farmers, get products to market quickly. Read More
Contour Farming
Vegetables
May 2, 2016
The Importance Of Producing Crops On Well-Managed Cropland
Many farmland protection options and tools have been suggested and used in efforts to slow the rate of farmland losses around the country. Read More
The Latest
Berries
May 4, 2016
University of California Sued Over Straw…
This time it’s a private strawberry breeding company, which says the statewide breeding program has been decimated by UC-Davis. Read More
Citrus
May 4, 2016
$6 Million Available For Antimicrobial R…
Program to develop strategies to reduce public health risks in food chain. Read More
Citrus
May 3, 2016
New Program Targets Abandoned California…
Bayer and California Citrus Mutual have teamed up to help protect the state’s commercial citrus industry from deadly citrus greening. Read More
Fruits
May 3, 2016
How To Build A Better Beetle Trap
UF/IFAS study on luring, snaring the notorious redbay ambrosia beetle earns prestigious award. Read More
Cucurbits
May 3, 2016
New Cantaloupe, Pumpkin, And Squash Seed…
New varieties developed at the University of New Hampshire are the result of the longest continuous squash and pumpkin breeding program in North America. Read More
Crop Protection
May 3, 2016
Almond Board To Hold Three Weed Manageme…
The second in a series of free educational workshops aimed at the state’s almond growers will cover weed identification and Read More
Food Safety
May 2, 2016
Department Of Justice Investigates Dole …
Salad mix packaged at the company’s Ohio facility has been connected to four deaths. Read More
Citrus
May 2, 2016
As Hurricane Season Nears, South Florida…
All basins around the region experience rainfall deficits during April as totals fall far below average. Read More
Equipment
May 2, 2016
USDA Offers New Loans For Portable Farm …
Portable equipment can help producers, including small and local farmers, get products to market quickly. Read More
Vegetables
May 2, 2016
The Importance Of Producing Crops On Wel…
Many farmland protection options and tools have been suggested and used in efforts to slow the rate of farmland losses around the country. Read More
Leafy Vegetables
May 2, 2016
Electronic Eye Detects Decay Inside Bagg…
Researchers develop a way to help select breeding lines that will yield cut lettuce with a longer shelflife. Read More
Nuts
May 2, 2016
California Almond Acreage Up 6%
The increase follows a trend in which acreage has doubled in the last 20 years. Read More
Farm Management
May 2, 2016
USDA Unveils New Urban Agriculture Toolk…
For urban farmers and agribusiness entrepreneurs, the toolkit is an electronic document that helps users navigate more than 70 resources, including technical assistance and financing opportunities. Read More
Cucurbits
May 2, 2016
13 Of The Latest Cucumber Varieties
Check out this slideshow for more details on 13 cucumber varieties you need to know about from the nation’s leading seed breeders and Read More
Apples & Pears
May 1, 2016
USApple Debuts New Website
Industry group says new site is responsive to different formats, designed to be more consumer and industry friendly. Read More
Crop Protection
April 30, 2016
How To Elect The Right Fungicide For The…
Fungicide application is one tool of a successful IPM program for crop diseases. Used judiciously and appropriately, these chemicals are powerful allies in the fight against the fungi and bacteria that attack crops. Read More
GenNext Growers
April 30, 2016
Young Growers The Focus Of Industry Prog…
The next generation in the tree fruit industry getting support of leading industry organizations. Read More
Nuts
April 29, 2016
Look Out For Jacket Rot On Almond Leaves
Rains at bloom are causing higher than normal incidents of bacterial infections. Read More
[gravityform id="62" title="false" description="false"]