FDOC Working For You: Building A Stronger Case For OJ

Chances are you’ve seen some negative media coverage about orange juice over the past year, such as “Fruit juice contains as much sugar as Coke and Pepsi” and “100% fruit juice poses obesity-related health risks.” We know these stories confuse consumers and they also can erode trust in our product among influential health experts.

The Florida Department of Citrus (FDOC) proactively reaches out to registered dietitians, pediatric and family health experts, and even cardiologists to ensure these professionals have correct and current information about Florida orange juice.
As the direct link to consumers, health professionals can serve as positive advocates and a credible information resource to consumers who are having difficulty sorting out mixed media messages. Most importantly, they can remind consumers of the health and nutrition benefits of orange juice and recommend daily consumption as part of a healthy diet.

To The Heart Of The Matter

How do we provide health professionals with believable information about orange juice? The FDOC Scientific Research Department (SRD) sponsors clinical research to seek new evidence about the benefits of orange juice. For example, a recently completed FDOC-sponsored research study published in the American Journal of Clinical Nutrition suggested that orange juice might be particularly supportive of heart health in men.
Analysis of cross-sectional data can be a cost-effective way to show associations of orange juice consumption and diet quality. An FDOC-sponsored review of the National Health and Nutrition Examination Survey data showed that orange juice consumption was associated with better diet quality in both children and adults and a lower risk of being overweight and obese in adults. FDOC will present this analysis at the American Society of Nutrition annual meeting this month.

Doctor’s Orders

To optimize limited resources, FDOC also leverages information from other credible sources. The release of USDA’s 2010 Dietary Guidelines for Americans in January and the upcoming revised MyPyramid food guidance system provide a timely platform to reinforce the importance of orange juice in the diet.
 
We continually monitor published scientific literature to identify relevant studies that support the health benefits of orange juice.
FDOC-sponsored research combined with additional emerging scientific information from credible sources continues to build a compelling body of evidence that supports the benefits of consuming orange juice every day.
 
Our communications team is in constant contact with health professionals to deliver new information about orange juice as it becomes available. Informed health professionals can be our greatest allies to deliver accurate information and positively impact the buying habits of millions of consumers every day.

Leave a Reply

Featured Stories
Photo of New Guinea flatworm found near Coral Gables, FL
CitrusSouth Florida’s Newest Pest Has Significant Ooze Factor
July 2, 2015
The infamous New Guinea flatworm, one of the ‘world's worst invasive alien species,’ might have found a new home. Read More
Farm ManagementPMA Advocates For Improvements To Proposed FSMA Mandatory Food Recall Guidance
July 2, 2015
This week the Produce Marketing Association (PMA) submitted comments on behalf of its membership to FDA regarding the proposed Mandatory Read More
VegetablesUnited Fresh Leadership Program’s Class 20 Donates 28 Salad Bars To Schools
July 2, 2015
Over the past year, the twelve members of United Fresh Produce Industry Leadership Program’s Class 20 raised funds to support Read More
CitrusFlorida’s Young Farmers Working To Bridge Generation Gap
July 2, 2015
Leadership conference to give GenNext Growers tools to become better agvocates. Read More
ProductionUse Broccoli Rotations To Reduce Disease And Minimize Leaching
July 1, 2015
Crop rotations are a key production practice utilized by every grower. You recognize the importance of rotations to break insect Read More
CitrusIndustry Stakeholders Rip Report Linking Citrus Consumption With Skin Cancer
July 1, 2015
Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology. Read More
Cucurbits11 Pumpkin And Squash Varieties
July 1, 2015
This month’s variety specs feature focuses on pumpkin and squash varieties. Features highlighted include great disease resistance packages, excellent yield potential, Read More
VegetablesInterview With Hazera Global Onion Product Manager
July 1, 2015
Onion is one of the most produced vegetable crops in the world. A lot of expertise is required to develop Read More
EquipmentHarvest Trends: More Mechanization Needed For Vegetable Growers
July 1, 2015
As the labor supply declines, industry experts and growers say investing in the latest harvesting technology will be necessary. Read More
healthy piece of citrus
Citrus Achievement AwardNeglected Research, Future Growers Top Of Mind For 2015 Citrus Achievement Award Winner
July 1, 2015
Orie Lee advises young up-and-comers to supplement production knowledge with business acumen; calls for more focus on blight. Read More
The Latest
Photo of New Guinea flatworm found near Coral Gables, FL
CitrusSouth Florida’s Newest Pest Has Significant Ooze Factor
July 2, 2015
The infamous New Guinea flatworm, one of the ‘world's worst invasive alien species,’ might have found a new home. Read More
Farm ManagementPMA Advocates For Improvements To Proposed FSMA Mandato…
July 2, 2015
This week the Produce Marketing Association (PMA) submitted comments on behalf of its membership to FDA regarding the proposed Mandatory Read More
VegetablesUnited Fresh Leadership Program’s Class 20 Donates 28 S…
July 2, 2015
Over the past year, the twelve members of United Fresh Produce Industry Leadership Program’s Class 20 raised funds to support Read More
CitrusFlorida’s Young Farmers Working To Bridge Generation Ga…
July 2, 2015
Leadership conference to give GenNext Growers tools to become better agvocates. Read More
ProductionUse Broccoli Rotations To Reduce Disease And Minimize L…
July 1, 2015
Crop rotations are a key production practice utilized by every grower. You recognize the importance of rotations to break insect Read More
CitrusIndustry Stakeholders Rip Report Linking Citrus Consump…
July 1, 2015
Associations react swiftly; call out flaws in study released by the Journal of Clinical Oncology. Read More
Cucurbits11 Pumpkin And Squash Varieties
July 1, 2015
This month’s variety specs feature focuses on pumpkin and squash varieties. Features highlighted include great disease resistance packages, excellent yield potential, Read More
VegetablesInterview With Hazera Global Onion Product Manager
July 1, 2015
Onion is one of the most produced vegetable crops in the world. A lot of expertise is required to develop Read More
EquipmentHarvest Trends: More Mechanization Needed For Vegetable…
July 1, 2015
As the labor supply declines, industry experts and growers say investing in the latest harvesting technology will be necessary. Read More
healthy piece of citrus
Citrus Achievement AwardNeglected Research, Future Growers Top Of Mind For 2015…
July 1, 2015
Orie Lee advises young up-and-comers to supplement production knowledge with business acumen; calls for more focus on blight. Read More
Business PlanningTake Climate Change — Please [Opinion]
June 30, 2015
It’s a difficult issue because people tend to think of it in terms of something tangible — like the weather. Read More
NutsWalnut Nitrogen Budgeting Critical
June 30, 2015
Applying the right amount of N is not easy because walnuts take a lot, but these days you don’t want to apply too much. Read More
FruitsHighlights From The Ohio Produce Growers And Marketers …
June 30, 2015
American Vegetable Grower magazine made its way to the Ohio Produce Growers and Marketers Association (OPGMA) Summer Tour & Field Read More
Insect ControlAlabama Insect Scouting Report Indicates Armyworm Numbe…
June 30, 2015
Report discusses caterpillars, sucking pests, and cowpea curculio activity and management. Read More
Nutrient ManagementResearchers Say Cover Crops May Help Save Soil In Flood…
June 30, 2015
According to experts, planting cover crops may help preserve healthy soil in fields in fields left empty this year thanks to flooding. Read More
TomatoesGSPP Accreditation Enables Sakata Seed America To Offer…
June 30, 2015
The seed company is now authorized to store, treat, process, package, and distribute GSPP-certified tomato seed for the NAFTA market. Read More
MarketingThe Power Of Local Food [Opinion]
June 30, 2015
Summer is now in full swing and we have entered what I like to call “the season of farmers markets.” Read More
PotatoesInnovative Technology Is Necessary For Potato Growers T…
June 30, 2015
Historically, there has often been opposition or fear of new agricultural technologies and today is no different, but it is critical that growers have access to technologies that meet consumer demand while using less land and conserving soil, water, and energy. Read More