Fruit And Vegetable Donation Feeds Many In Georgia

Thousands of economically challenged Atlanta residents will be eating better thanks to donations from the Produce Marketing Association (PMA) Fresh Summit International Convention & Exposition at the Georgia World Congress Center on October 17. More than 316,000 pounds of surplus produce from the exposition went to the Atlanta Community Food Bank, which is one of 200 in the Feeding America food bank network.

“A donation of this size and quality is very important to us,” said Bill Bolling, founder and executive director of the Atlanta Community Food Bank. “One of our goals is to increase the amount of fresh produce we’re able to provide to our partner agencies and those who have a hard time accessing it, so we are truly grateful to PMA and the vendors for offering this excess to us.”

The Food Bank spent months planning the logistics for gathering and distributing the produce to 140 of their partner agencies and sharing it with three other Georgia food banks. It took an entire fleet of trucks and more than 200 volunteers to pick up the produce and get it distributed to the agencies that will provide the food to people in need this week.

As the economy has struggled, the Food Bank’s partner agencies have reported an unprecedented increase in the number of families coming to them for help. Distribution numbers at the Food Bank certainly confirm that. This past fiscal year, which ended in June 2011, the Food Bank distributed 34% more food and grocery products to its partner agencies than in the prior fiscal year.

Fresh fruits and vegetables are especially prized as the entire Feeding America food bank network is focusing more on acquiring more fresh-food donations. Bolling said this donation is a perfect example of the role the food industry can play to ensure people in need are receiving healthy food. “This gives our agencies an opportunity to handle the best of the best in fruits and vegetables,” Bolling said. “The key for us is that it isn’t just about how many pounds of food we can get out, but the type of food and whether or not it is healthy. With this donation, we know a lot of people will be enjoying foods they don’t often get a chance to try.”

Each year PMA’s exhibitors donate produce from the trade show to local food banks. PMA has donated to The Atlanta Community Food Bank each time Fresh Summit has been held in Atlanta. “Our members are very much aware of the important role they play in feeding the hungry in Fresh Summit host cities,” said Bryan Silbermann, PMA president and CEO. “They bring the highest quality produce they have to display at the show and are careful not to give it all out to attendees at the end, knowing that there are trucks waiting to distribute it in the area. This is part of our collective corporate responsibility and our mission to do our part in sharing our healthy, flavorful product with those in need.”

Leave a Reply

Featured Stories
A subsurface microirrigation system.
(Photo credit: Peter Jacoby)
Grapes
August 23, 2016
Deeper Irrigation Method Showing Promise For Vineyards
A new subsurface irrigation system is showing promise for slashing water usage in vineyards. Many vineyards use drip lines that Read More
Tar spot of corn
Disease Control
August 23, 2016
Florida Sweet Corn Has New Deadly Stalker In Tar Spot
Learn how to identify, the survival and spread, as well as management methods for this disease. Read More
sprayer nozzles
Fruits
August 23, 2016
New Insecticides Geared To Give Growers Edge Over Pests
Check out three unique chemistries from several of the industry's leading crop protection suppliers. Read More
Prepping apples for cleaning, waxing, and sorting.
Apple Grower of the Year
August 22, 2016
Apple Crop Forecasts Live On Twitter
You'll be able to get up-to-the-minute reports of not only the various regions of the U.S., but key production regions around the world. Read More
Florida orange juice label close-up
Oranges
August 22, 2016
Major OJ Purchase Promises Relief For Florida Citrus Sector
$30 million planned acquisition from USDA to be used for surplus removal. Read More
sweet-orange like hybrid peel
Varieties & Rootstocks
August 22, 2016
Florida Citrus Breeders Squeezed For Time
The pressure is on to develop a more HLB-tolerant orange. Read More
Growers should remove unharvested cherries and destroy them to cut spotted wing drosophila populations, as Nikki Rothwell demonstrates with this golf cart.
Pest Control
August 21, 2016
Spotted Wing Drosophila: For Michigan, It’s A ‘Game-Changer’
Why the pest can be so much more destructive for Eastern cherry growers might be due to what they’re not farming. Read More
EGVM
Grapes
August 19, 2016
European Grapevine Moth Eradicated From California
Agricultural officials confirm eradication of invasive pest, lift quarantine restrictions. Read More
cracked earth
Fruits
August 19, 2016
Parts Of New York Now In Extreme Drought
Water deficits starting to cause concern for fire, water shortages in the Empire State. Read More
Farmers Almanac 2017 Winter
Citrus
August 19, 2016
Rough Winter In Store For Much Of The U.S.
The Old Farmer’s Almanac and its competitor The Farmers’ Almanac predict the 2016-2017 winter will be cold for much of the country. Read More
The Latest
Grapes
August 23, 2016
Deeper Irrigation Method Showing Promise…
A new subsurface irrigation system is showing promise for slashing water usage in vineyards. Many vineyards use drip lines that Read More
Disease Control
August 23, 2016
Florida Sweet Corn Has New Deadly Stalke…
Learn how to identify, the survival and spread, as well as management methods for this disease. Read More
Fruits
August 23, 2016
New Insecticides Geared To Give Growers …
Check out three unique chemistries from several of the industry's leading crop protection suppliers. Read More
Apple Grower of the Year
August 22, 2016
Apple Crop Forecasts Live On Twitter
You'll be able to get up-to-the-minute reports of not only the various regions of the U.S., but key production regions around the world. Read More
Oranges
August 22, 2016
Major OJ Purchase Promises Relief For Fl…
$30 million planned acquisition from USDA to be used for surplus removal. Read More
Varieties & Rootstocks
August 22, 2016
Florida Citrus Breeders Squeezed For Tim…
The pressure is on to develop a more HLB-tolerant orange. Read More
Pest Control
August 21, 2016
Spotted Wing Drosophila: For Michigan, …
Why the pest can be so much more destructive for Eastern cherry growers might be due to what they’re not farming. Read More
Grapes
August 19, 2016
European Grapevine Moth Eradicated From …
Agricultural officials confirm eradication of invasive pest, lift quarantine restrictions. Read More
Fruits
August 19, 2016
Parts Of New York Now In Extreme Drought
Water deficits starting to cause concern for fire, water shortages in the Empire State. Read More
Citrus
August 19, 2016
Rough Winter In Store For Much Of The U.…
The Old Farmer’s Almanac and its competitor The Farmers’ Almanac predict the 2016-2017 winter will be cold for much of the country. Read More
Citrus
August 18, 2016
Florida Farmer Takes Fresh Approach To G…
New easy-peel, seedless varieties offer market potential. Read More
GenNext Growers
August 18, 2016
USDA Invests $17.8M To Educate Next Gene…
Money will bolster efforts of partner organizations to increase next generation of growers. Read More
GenNext Growers
August 18, 2016
Meet Mike Basedow Of The Young Growers A…
Coordinator talks about the future of young growers and the evolution of fruit production. Read More
Citrus
August 18, 2016
Trump Campaign Announces Agricultural Ad…
Just three of the 64 are directly involved with fruits and vegetables, all three are Californians. Read More
Farm Marketing
August 18, 2016
How Is American Farm Marketer Doing So F…
American Farm Marketer launched early this year, and we'd love to hear your thoughts about what we're doing right, and where we can use some improvement! Read More
Farm Marketing
August 18, 2016
5 Farm Marketing Ideas Recently Spied By…
Our editors visit farm marketers all over the country and see great ideas. We each picked one or two that you can put into action. Read More
GenNext Growers
August 17, 2016
8 Ways To Facilitate Learning In The Fie…
Don’t just train your workers, engage them, retain them, and improve job performance. Read More
Farm Marketing
August 17, 2016
The Top American Farmers’ Markets …
See which farmers' markets made the cut for American Farmland Trust's annual list. Read More
[gravityform id="62" title="false" description="false"]