New Strawberry Soil Fungicide For California

AgraQuest has announced that its broad-spectrum soil fungicide, Serenade Soil, is now approved for use in California strawberries. Serenade Soil is a unique soil fungicide combining control on important yield-robbing diseases with root colonization and plant growth effects, thus giving growers a new unique approach to both protect and enhance yields.

“With the removal of methyl bromide and the practical challenges of using other fumigant technologies, California strawberry growers face mounting difficulty controlling soil diseases,” said Ashish Malik, Senior VP of Marketing at AgraQuest. “Serenade Soil, with its strong disease control and yield benefits, will be an important part of a soil pest program.”

Applied at planting, Serenade Soil first attacks soil-dwelling pathogens, and then quickly builds a disease protection zone around the seedling’s roots. As the seedling grows, the beneficial bacteria in Serenade Soil continue to grow, attaching themselves to the roots of the plant, expanding the disease protection zone. Unlike traditional soil fungicides, this second powerful effect continues to protect the plant during the season, and results in higher-yielding fields and better quality fruits and vegetables.

Protecting the state’s more than $2 billion strawberry crop is a priority for California’s leaders, including the Department of Pesticide Regulation, who recently formed the Working Group to Identify Ways to Grow Strawberries without Fumigants. The work group is tasked with evaluating new technologies and developing recommendations for growers near the end of 2012.

The recently approved label will allow applications for control of verticillium. The company plans for the label for Serenade Soil to be expanded to include additional strawberry diseases in the future. In 2012 field trials, the product will continue to be evaluated for its effects on Phytophthora and Fusarium. Since the product is widely tank-mix compatible, expanded trials will also focus on integration of Serenade Soil with weed control and insect control products.

“The era of a single product controlling weed seeds, soil insects, and soil diseases has passed with the removal of methyl bromide,” said Malik. “Growers today are integrating a number of technologies to improve their control programs. Serenade Soil will be an important component of these programs.”

Available to U.S. growers of fruits and vegetables like tomatoes, potatoes, and melons since 2010, Serenade Soil has quickly gained a following among growers seeking improved yields and profits. Years of investigation have demonstrated that plants treated with Serenade Soil fungicide are stronger and healthier, and deliver average yield increases of better than 13% across a variety of crops, growing practices and production areas.

Leave a Reply

Featured Stories
A herbicide screening trial in a non-bearing almond orchard treated in early January 2011.  The middle plot is a glyphosate-only program whereas the foreground and background plots had residual herbicides.  The photo was taken four months after the January treatments. (Photo credit UCANR)
Nuts
May 31, 2016
Keep Resistant Weeds At Bay While Not Breaking The Bank
Rather than focusing all of a pre-emergent spray program in the winter to attack winter-emerging weeds, University of California Cooperative Read More
potato late blight leaves
Crop Protection
May 31, 2016
A Preventive Approach Reduces Infection Risk In Potatoes
Conditions favoring disease development and spread have led to the establishment of early warning or forecast programs for late blight and early blight. Read More
An aerial photo shows a checkerboard pattern of the cover crop project at the experiment station’s Woodman Horticultural Research Farm. Credit: Rich Smith, University of New Hampshire
Crop Protection
May 31, 2016
Radish Cover Crop Suppresses Weeds, Boosts Yields
In trials conducted at the University of New Hampshire, the cover crop was consistently among the highest biomass-producing treatments in the fall. Read More
Susan Driscoll of Surterra Therapeutics holding a cannabis plant in her company's cultivation facility
Citrus
May 31, 2016
Cannabis Cultivation Quest Becoming Reality For Florida Nurseries
Planning, preparations finally giving way to production and dispensing of ‘Charlotte’s Web.’ Read More
Contour Farming
Farm Management
May 31, 2016
8 Ways To Make Your Farm More Sustainable
Several practices can help ensure profit and leave the land in better shape for the next generation. Read More
Tom Stenzel, President and CEO, United Fresh Produce Association, talks with members of the French Delegation, detailing United Fresh’s work to increase children’s access to fresh fruits and vegetables at schools across the country.
Fruits
May 30, 2016
‘Fresh Attitude Week’ Promotes Variety In Fruits And Vegetables In School Meals
The largest U.S. urban school districts host weeklong celebration, Fresh Attitude Week, which highlights fresh fruits and vegetables and other nutrition education activities. Read More
The team at Lamont Fruit Farms  takes a progressive approach to staffing. “Give people the opportunity to excel,” Jose Iniguez says. “If our employees want it, we give them the chance.”
Apples & Pears
May 30, 2016
Is Your Orchard Ready For Mechanization?
Automation is on the horizon, and it would be beneficial if you’re planting with that in mind. Read More
high denisty apple orchard washington
Apples & Pears
May 29, 2016
Orchard Systems Matter With Mechanization
“It takes years to turn orchards from a big, wild 3-D tree to a narrow canopy — a lot of Read More
upclose of Israeli apple harvester
Fruits
May 28, 2016
Orchard Automation Is On The Horizon
Industry experts say the advent of fully automated orchard tasks are on the cusp of happening — with a few companies leading the automotive harvest charge. Read More
IFTA Washington Day3 6
Apples & Pears
May 27, 2016
Washington Apple Commission Elects New Leaders
The commission board also approved the export budget of $7.7 million for the upcoming 2016-17 crop, based on a crop of 135 million cartons. Read More
The Latest
Nuts
May 31, 2016
Keep Resistant Weeds At Bay While Not Br…
Rather than focusing all of a pre-emergent spray program in the winter to attack winter-emerging weeds, University of California Cooperative Read More
Crop Protection
May 31, 2016
A Preventive Approach Reduces Infection …
Conditions favoring disease development and spread have led to the establishment of early warning or forecast programs for late blight and early blight. Read More
Crop Protection
May 31, 2016
Radish Cover Crop Suppresses Weeds, Boos…
In trials conducted at the University of New Hampshire, the cover crop was consistently among the highest biomass-producing treatments in the fall. Read More
Citrus
May 31, 2016
Cannabis Cultivation Quest Becoming Real…
Planning, preparations finally giving way to production and dispensing of ‘Charlotte’s Web.’ Read More
Farm Management
May 31, 2016
8 Ways To Make Your Farm More Sustainabl…
Several practices can help ensure profit and leave the land in better shape for the next generation. Read More
Fruits
May 30, 2016
‘Fresh Attitude Week’ Promot…
The largest U.S. urban school districts host weeklong celebration, Fresh Attitude Week, which highlights fresh fruits and vegetables and other nutrition education activities. Read More
Apples & Pears
May 30, 2016
Is Your Orchard Ready For Mechanization?
Automation is on the horizon, and it would be beneficial if you’re planting with that in mind. Read More
Apples & Pears
May 29, 2016
Orchard Systems Matter With Mechanizatio…
“It takes years to turn orchards from a big, wild 3-D tree to a narrow canopy — a lot of Read More
Fruits
May 28, 2016
Orchard Automation Is On The Horizon
Industry experts say the advent of fully automated orchard tasks are on the cusp of happening — with a few companies leading the automotive harvest charge. Read More
Apples & Pears
May 27, 2016
Washington Apple Commission Elects New L…
The commission board also approved the export budget of $7.7 million for the upcoming 2016-17 crop, based on a crop of 135 million cartons. Read More
Farm Management
May 27, 2016
California Drought Far From Over
To preserve orchards and vineyards, growers are expected to fallow up to 350,000 acres of corn, wheat, cotton and alfalfa. Read More
Apples & Pears
May 27, 2016
How Best To Integrate Man And Machine
If you want to implement labor-saving mechanization, you should start the conversation with the end user – your employees. Read More
Farm Marketing
May 27, 2016
Consumers Don’t Really Know What G…
A study from the University of Florida confirms what many farm marketers suspected: Consumers don't understand genetically modified food and organisms as well as they think they do. Read More
Insect & Disease Update
May 27, 2016
Alabama Agriculture Department To Conduc…
Currently, Alabama is the only citrus-growing state that has not yet detected citrus greening. Read More
Insect Control
May 26, 2016
Temperature, Location Key To Predicting …
This year, leaffooted bugs are expected to be a significant problem in almonds and pistachios, but watching temperature and the Read More
Fruits
May 26, 2016
Consider Fumigating For Nematodes Before…
Stone fruit and almond growers looking to replant orchards might want to invest in soil samples to assess nematode populations Read More
Farm Marketing
May 26, 2016
Who Grows Organically — And Who Doesn…
We surveyed 816 fruit and vegetable growers and found that farm marketers and vegetable growers are much more likely than their peers to embrace the practice. Read More
Farm Marketing
May 26, 2016
Farm Dinners: Your Most Powerful Marketi…
Farm dinners are a hassle. They’re expensive. And ridiculously effective. Read More
[gravityform id="62" title="false" description="false"]