Online Exclusive: Mapping Social Media

The foundation of Duda Farm Fresh Foods’ marketing plan is to first determine, though consumer research, what the end consumer desires when they purchase any of the company’s fresh commodities. In general, consumers are seeking excellent quality, taste, and convenience. They are also looking for new ways to prepare foods using Duda’s products.

According to Nichole Towell, Duda’s marketing director, social media offers a direct and relatively inexpensive way to reach the targeted consumer, who is primarily female. Women more frequently converse online, share recipes, coupons, and other information with their online networks. Our goal is to connect with these consumers before they purchase to entice them to try our products (social media presence), at the point of purchase (mobile marketing), and after the purchase (through their taste experience and again with social media presence) to drive repeat purchases. Social media outlets also help drive consumers to the stores in which Duda Farm Fresh products are sold, and promote the Duda Farm Fresh Foods brand.

Duda Farm Fresh Foods connects with consumers via its website, www.dudafresh.com; a mobile website, m.dudafresh.com; Facebook, Twitter, and YouTube. In addition, the company reaches out to food bloggers whose third party endorsements of products are valued by their followers. Advertising also is placed online.

“In-store merchandising is still a key part of the comprehensive marketing plan and includes great attention to product packaging,” says Towell. “Packaging must not only maintain the quality and freshness of our products, but also be visually appealing, offer nutritional information, tips on storage and preparation, and our website address for more useful tips and recipes.”

Leave a Reply

Featured Stories

VegetablesSeminis Hosts Growers For Its 2014 Southeastern Field Day
December 19, 2014
Seed company showcases new varieties available now and in the pipeline. Read More
CitrusFeed The People With Food And Food For Thought [Opinion]
December 19, 2014
Educating the general public about agriculture is a daunting task that can be accomplished one bite at a time. Read More
CucurbitsNew Product Takes Aim At Nematodes
December 19, 2014
NIMITZ receives EPA and Florida registrations. Read More
Crop ProtectionSuccess Sans Methyl Bromide Could Prove Costly
December 19, 2014
Economic factors must be accounted for when seeking a suitable replacement. Read More
VegetablesEnza Zaden Cuts Ribbon For New Florida Vegetable Research Facility
December 18, 2014
Seed company shows off new digs and new varieties at its Myakka City field station. Read More
VegetablesRispens Seeds Highlights Their Latest Vegetable Varieties
December 18, 2014
For more information, contact: Rispens Seeds 1357 Dutch American Way, P.O. Box 310, Beecher, IL 60401 708-946-6560; 888-874-0241; fax: 708-946-6115 Read More
Protected Agriculture2014 Marks The 50th Anniversary Of The Double-Poly Greenhouse [sponsor content]
December 18, 2014
Double-poly greenhouses revolutionized the greenhouse industry back in the 1960s, opening the way for developments that still impact the industry 50 years later. Read More
CitrusSouthwest Florida Citrus Bus Tour Yields Learning Opportunity
December 18, 2014
Find out what Florida Grower editor Frank Giles saw and heard during Peace River Valley Citrus Growers Association's annual outing. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
VegetablesReed’s Seeds Showcases Their Latest Vegetable Variety Offerings
December 17, 2014
For more information, contact: Reed’s Seeds 3334 NYS 215 Cortland, NY 13045 607-753-9095; fax: 607-753-9511 rsjackie@twcny.rr.com Read More

The Latest

VegetablesSeminis Hosts Growers For Its 2014 Southeastern Field D…
December 19, 2014
Seed company showcases new varieties available now and in the pipeline. Read More
CitrusFeed The People With Food And Food For Thought [Opinion…
December 19, 2014
Educating the general public about agriculture is a daunting task that can be accomplished one bite at a time. Read More
CucurbitsNew Product Takes Aim At Nematodes
December 19, 2014
NIMITZ receives EPA and Florida registrations. Read More
Crop ProtectionSuccess Sans Methyl Bromide Could Prove Costly
December 19, 2014
Economic factors must be accounted for when seeking a suitable replacement. Read More
VegetablesEnza Zaden Cuts Ribbon For New Florida Vegetable Resear…
December 18, 2014
Seed company shows off new digs and new varieties at its Myakka City field station. Read More
VegetablesRispens Seeds Highlights Their Latest Vegetable Varieti…
December 18, 2014
For more information, contact: Rispens Seeds 1357 Dutch American Way, P.O. Box 310, Beecher, IL 60401 708-946-6560; 888-874-0241; fax: 708-946-6115 Read More
Protected Agriculture2014 Marks The 50th Anniversary Of The Double-Poly Gree…
December 18, 2014
Double-poly greenhouses revolutionized the greenhouse industry back in the 1960s, opening the way for developments that still impact the industry 50 years later. Read More
CitrusSouthwest Florida Citrus Bus Tour Yields Learning Oppor…
December 18, 2014
Find out what Florida Grower editor Frank Giles saw and heard during Peace River Valley Citrus Growers Association's annual outing. Read More
Fruits6 Food Trends For 2015
December 17, 2014
University of Florida experts predict what will be cooking for the upcoming year. Read More
VegetablesReed’s Seeds Showcases Their Latest Vegetable Var…
December 17, 2014
For more information, contact: Reed’s Seeds 3334 NYS 215 Cortland, NY 13045 607-753-9095; fax: 607-753-9511 rsjackie@twcny.rr.com Read More
CitrusStudy: Florida Citrus Valued At More Than $10 Billion
December 17, 2014
Industry continues to have large impact on the state’s economy. Read More
Apples & PearsNovember Cold May Hurt Washington Orchards
December 17, 2014
But it’s too early to tell if well-below-normal temperatures will increase tree mortality. Read More
NutsAlmond Growers Lose Trees In Storm
December 17, 2014
Last week’s welcome rains in California knocked down trees, especially older ones. Read More
NutsAlmond Conference Draws Record Attendance
December 17, 2014
Nearly 3,000 industry professionals attend 42nd annual event in Sacramento, CA. Read More
Insect & Disease UpdateManage HLB From The Bottom Up
December 17, 2014
Finding the right balance between the roots and shoots is critical to disease mitigation. Read More
VegetablesVariety Trials 2014: Seedway
December 17, 2014
As part of American Vegetable Grower’s (AVG) 2014 variety trial coverage, we visited Seedway’s seed trial at Spiral Path Organic Farm in Loysville, Read More
OrganicUSDA Proposes Expansion Of Organic Assessment Exemption
December 17, 2014
Action would increase the entities exempt from paying assessments for promotion programs on products certified as “organic” or “100% organic.” Read More
MarketingThe U.S. Potato Board Receives $5 Million In Funding To…
December 17, 2014
The funds will be used to help increase consumption of frozen, dehydrated, chip stock, table stock and seed potatoes around the world. Read More