Online Exclusive: Mapping Social Media

The foundation of Duda Farm Fresh Foods’ marketing plan is to first determine, though consumer research, what the end consumer desires when they purchase any of the company’s fresh commodities. In general, consumers are seeking excellent quality, taste, and convenience. They are also looking for new ways to prepare foods using Duda’s products.

According to Nichole Towell, Duda’s marketing director, social media offers a direct and relatively inexpensive way to reach the targeted consumer, who is primarily female. Women more frequently converse online, share recipes, coupons, and other information with their online networks. Our goal is to connect with these consumers before they purchase to entice them to try our products (social media presence), at the point of purchase (mobile marketing), and after the purchase (through their taste experience and again with social media presence) to drive repeat purchases. Social media outlets also help drive consumers to the stores in which Duda Farm Fresh products are sold, and promote the Duda Farm Fresh Foods brand.

Duda Farm Fresh Foods connects with consumers via its website, www.dudafresh.com; a mobile website, m.dudafresh.com; Facebook, Twitter, and YouTube. In addition, the company reaches out to food bloggers whose third party endorsements of products are valued by their followers. Advertising also is placed online.

“In-store merchandising is still a key part of the comprehensive marketing plan and includes great attention to product packaging,” says Towell. “Packaging must not only maintain the quality and freshness of our products, but also be visually appealing, offer nutritional information, tips on storage and preparation, and our website address for more useful tips and recipes.”

Leave a Reply

Featured Stories
CitrusWith Big Data Comes Big Concerns For Agriculture [Opinion]
January 30, 2015
Many believe technologies like UAVs and precision ag represent the second Green Revolution, but it only will happen if farmers feel safe using them. Read More
Apples & PearsNew Bactericide Now Registered in Top Apple Growing States
January 30, 2015
KASUMIN is active on a wide array of plant pathogenic bacteria, including resistant strains. Read More
FruitsCalifornia Drought Meeting Called
January 30, 2015
State and federal officials will discuss potential actions for the coming year. Read More
GrapesRecord Crowds Flock To California Winegrape Show
January 30, 2015
Unified Wine & Grape Symposium attracts 14,000 industry professionals. Read More
Insect & Disease UpdateResearchers Develop Electronic Citrus Greening Detector
January 30, 2015
New, easy-to-use technology could help growers get a leg up on the disease. Read More
VegetablesSakata Seed Highlights Specialty Golden Beet
January 29, 2015
The company highlights specialty golden beet, Touchstone Gold. Read More
FruitsUse The Off-Season To Focus On Farm Safety
January 29, 2015
Prevention, planning, and preparedness are essential for all agritainment operations. Read More
Protected AgricultureHow To Successfully Produce Vegetables In Controlled Environments
January 28, 2015
Greenhouse expert Merle Jensen offers pointers on growing systems, pest control, plant nutrition, harvesting, and more. Read More
IPMWhat You Need To Know To Maintain An Effective IPM Program In The Greenhouse
January 28, 2015
Greenhouse expert Karin Tifft discusses the importance of scouting, pest identification, control options, and the importance of sanitation. Read More
Apples & PearsPears Get A Hefty Shout-Out From Rapper
January 28, 2015
The pome fruit is on mainstream media's radar thanks to a rapper's quote and ensuing social media blitz. Read More
The Latest
CitrusWith Big Data Comes Big Concerns For Agriculture [Opini…
January 30, 2015
Many believe technologies like UAVs and precision ag represent the second Green Revolution, but it only will happen if farmers feel safe using them. Read More
Apples & PearsNew Bactericide Now Registered in Top Apple Growing Sta…
January 30, 2015
KASUMIN is active on a wide array of plant pathogenic bacteria, including resistant strains. Read More
FruitsCalifornia Drought Meeting Called
January 30, 2015
State and federal officials will discuss potential actions for the coming year. Read More
GrapesRecord Crowds Flock To California Winegrape Show
January 30, 2015
Unified Wine & Grape Symposium attracts 14,000 industry professionals. Read More
Insect & Disease UpdateResearchers Develop Electronic Citrus Greening Detector
January 30, 2015
New, easy-to-use technology could help growers get a leg up on the disease. Read More
VegetablesSakata Seed Highlights Specialty Golden Beet
January 29, 2015
The company highlights specialty golden beet, Touchstone Gold. Read More
FruitsUse The Off-Season To Focus On Farm Safety
January 29, 2015
Prevention, planning, and preparedness are essential for all agritainment operations. Read More
Protected AgricultureHow To Successfully Produce Vegetables In Controlled En…
January 28, 2015
Greenhouse expert Merle Jensen offers pointers on growing systems, pest control, plant nutrition, harvesting, and more. Read More
IPMWhat You Need To Know To Maintain An Effective IPM Prog…
January 28, 2015
Greenhouse expert Karin Tifft discusses the importance of scouting, pest identification, control options, and the importance of sanitation. Read More
Apples & PearsPears Get A Hefty Shout-Out From Rapper
January 28, 2015
The pome fruit is on mainstream media's radar thanks to a rapper's quote and ensuing social media blitz. Read More
FruitsHighlights From The Mid-Atlantic Fruit And Vegetable Co…
January 28, 2015
Bio-control use, media literacy, and disease control were just a few of the topics discussed at the convention held in Hershey, PA. Read More
GrapesCalifornia Table Grape Growers Offer Agricultural Schol…
January 28, 2015
The application deadline for the agricultural scholarships is 5 p.m., Feb. 13. Read More
GrapesNew Wine Hybrid Establishment Cost Resource Available
January 28, 2015
Research from Cornell University breaks down the cost of producing hybrid winegrapes. Read More
FertilizerEasy Access To Fertilization Guidelines
January 28, 2015
New, easy-to-follow brochures take the guesswork out of almond and walnut fertilization. Read More
BerriesDormant Pruning Tips For Your Berries
January 28, 2015
Proper dormant pruning increases berry size and improves overall health of blackberry and raspberry plants. Read More
NutsHow Freezing Temperature Affect Bearing and New Trees
January 28, 2015
Key points before and after the critical bloom period make exposure to freezing temperatures relevant. Read More
CitrusFlorida Citrus Is Still A Big Deal [Opinion]
January 28, 2015
Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State's economy. Read More
FruitsUSDA Forecast Predicts Normal Water Supply For Parts Of…
January 27, 2015
The Southwest, Sierra Nevada region, and Pacific Northwest are starting the year drier than normal. Read More