Online Exclusive: Mapping Social Media

The foundation of Duda Farm Fresh Foods’ marketing plan is to first determine, though consumer research, what the end consumer desires when they purchase any of the company’s fresh commodities. In general, consumers are seeking excellent quality, taste, and convenience. They are also looking for new ways to prepare foods using Duda’s products.

According to Nichole Towell, Duda’s marketing director, social media offers a direct and relatively inexpensive way to reach the targeted consumer, who is primarily female. Women more frequently converse online, share recipes, coupons, and other information with their online networks. Our goal is to connect with these consumers before they purchase to entice them to try our products (social media presence), at the point of purchase (mobile marketing), and after the purchase (through their taste experience and again with social media presence) to drive repeat purchases. Social media outlets also help drive consumers to the stores in which Duda Farm Fresh products are sold, and promote the Duda Farm Fresh Foods brand.

Duda Farm Fresh Foods connects with consumers via its website, www.dudafresh.com; a mobile website, m.dudafresh.com; Facebook, Twitter, and YouTube. In addition, the company reaches out to food bloggers whose third party endorsements of products are valued by their followers. Advertising also is placed online.

“In-store merchandising is still a key part of the comprehensive marketing plan and includes great attention to product packaging,” says Towell. “Packaging must not only maintain the quality and freshness of our products, but also be visually appealing, offer nutritional information, tips on storage and preparation, and our website address for more useful tips and recipes.”

Leave a Reply

Featured Stories
ProductionNew Vegetable Grafting Technique Reduces Labor
August 27, 2015
Researchers patent a process to eliminate rootstock with the goal of making grafting more affordable in the U.S. Read More
money
CitrusMonsanto Drops Current Bid For Syngenta Acquisition
August 27, 2015
Even with a revised proposal that sweetened the pot to $46.2 billion, financial expectations still fall flat. Read More
Jim McFerson
Apples & PearsNew Director At Washington Fruit Research Center Has Familiar Face
August 27, 2015
Jim McFerson, former manager at the Washington Tree Fruit Research Commission, takes over at the Washington State University Tree Fruit Research and Extension Center. Read More
Apples & PearsIt’s Been A Tough Year For Pacific Northwest Growers
August 27, 2015
So far, 2015 is not treating the Pacific Northwest tree fruit industry all that well. We knew the record apple Read More
Insect & Disease UpdateCalifornia’s Citrus Growers Face More Challenges Than Huanglongbing
August 27, 2015
As a kid growing up we all remember the arrival of Barnum & Bailey’s circus. The ads, the posters, the Read More
Leafy VegetablesThe Latest Vegetable Varieties For Covered Production
August 27, 2015
Check out cucumber, pepper and tomato offerings available from DeRuiter, Johnny’s Selected Seeds, Rijk Zwaan, and Syngenta. The greenhouse varieties are Read More
Leafy VegetablesIceberg Lettuce Prices Up In California’s Abnormal Weather Conditions
August 26, 2015
Price may be up but the heat and humidity are diminishing quality. Read More
Postharvest HandlingTechnology Helping To Bring That “Fresh-Picked” Peach To Consumers
August 26, 2015
Imagine what it’s like to pick a fresh peach off of a tree in an orchard. The smell, the texture Read More
FruitsDo You Have #FarmFans? If Not, You Should
August 26, 2015
Your guests are already live tweeting their experiences of visiting your farm. Why not turn this into a social experience to promote your business? Read More
NutsAlmonds Contribute Little To Carbon Emissions
August 25, 2015
Compared to other nutrient-dense foods, the carbon footprint of almonds is small. Read More
The Latest
ProductionNew Vegetable Grafting Technique Reduces Labor
August 27, 2015
Researchers patent a process to eliminate rootstock with the goal of making grafting more affordable in the U.S. Read More
money
CitrusMonsanto Drops Current Bid For Syngenta Acquisition
August 27, 2015
Even with a revised proposal that sweetened the pot to $46.2 billion, financial expectations still fall flat. Read More
Jim McFerson
Apples & PearsNew Director At Washington Fruit Research Center Has Fa…
August 27, 2015
Jim McFerson, former manager at the Washington Tree Fruit Research Commission, takes over at the Washington State University Tree Fruit Research and Extension Center. Read More
Apples & PearsIt’s Been A Tough Year For Pacific Northwest Grow…
August 27, 2015
So far, 2015 is not treating the Pacific Northwest tree fruit industry all that well. We knew the record apple Read More
Insect & Disease UpdateCalifornia’s Citrus Growers Face More Challenges Than H…
August 27, 2015
As a kid growing up we all remember the arrival of Barnum & Bailey’s circus. The ads, the posters, the Read More
Leafy VegetablesThe Latest Vegetable Varieties For Covered Production
August 27, 2015
Check out cucumber, pepper and tomato offerings available from DeRuiter, Johnny’s Selected Seeds, Rijk Zwaan, and Syngenta. The greenhouse varieties are Read More
Leafy VegetablesIceberg Lettuce Prices Up In California’s Abnormal Weat…
August 26, 2015
Price may be up but the heat and humidity are diminishing quality. Read More
FruitsDo You Have #FarmFans? If Not, You Should
August 26, 2015
Your guests are already live tweeting their experiences of visiting your farm. Why not turn this into a social experience to promote your business? Read More
Postharvest HandlingTechnology Helping To Bring That “Fresh-Picked…
August 26, 2015
Imagine what it’s like to pick a fresh peach off of a tree in an orchard. The smell, the texture Read More
NutsAlmonds Contribute Little To Carbon Emissions
August 25, 2015
Compared to other nutrient-dense foods, the carbon footprint of almonds is small. Read More
NutsAlmond Board Continues Legacy Of Funding Important Rese…
August 25, 2015
A $2.5 million investment in third-party research aims to improve almond farming sustainability. Read More
Stone FruitSeminar Set For Florida Growers Seeking To Probe Furthe…
August 25, 2015
One-day event will feature an agenda focusing on varieties, crop protection, marketing, and more. Read More
Crop ProtectionOnline Help In Determining ID Of Small Parasitic Wasps
August 25, 2015
A web-based document helps users navigate to the correct genus or species of a wasp. Read More
FruitsTraining Session To Use Online Water Management Tool
August 25, 2015
Workshop to be held at the University of California will cover CropManage, an online tool that can be used to manage water in a variety of vegetable crops. Read More
HarvestingNorthwest Cherry Growers Release Preliminary Season Rep…
August 25, 2015
Northwest Cherry Growers (NWCG) report a preliminary shipped crop total of 20.52 million boxes. The record for June was 12.6 Read More
Virginia Tech campus in Blacksburg
CitrusCounting Down The Top U.S. Colleges For Natural Resourc…
August 25, 2015
STEM-fueled area of study presents wide field of opportunity for future grads. Read More
Leafy VegetablesNational Kale Day Gains Momentum
August 25, 2015
October event expands with key partnerships.   Read More
Disease ControlBioSafe Systems’ ZeroTol 2.0 Now OMRI Certified
August 25, 2015
Broad spectrum bactericide/fungicide is now cleared for use in organic production. Read More