Online Exclusive: Mapping Social Media

The foundation of Duda Farm Fresh Foods’ marketing plan is to first determine, though consumer research, what the end consumer desires when they purchase any of the company’s fresh commodities. In general, consumers are seeking excellent quality, taste, and convenience. They are also looking for new ways to prepare foods using Duda’s products.

According to Nichole Towell, Duda’s marketing director, social media offers a direct and relatively inexpensive way to reach the targeted consumer, who is primarily female. Women more frequently converse online, share recipes, coupons, and other information with their online networks. Our goal is to connect with these consumers before they purchase to entice them to try our products (social media presence), at the point of purchase (mobile marketing), and after the purchase (through their taste experience and again with social media presence) to drive repeat purchases. Social media outlets also help drive consumers to the stores in which Duda Farm Fresh products are sold, and promote the Duda Farm Fresh Foods brand.

Duda Farm Fresh Foods connects with consumers via its website, www.dudafresh.com; a mobile website, m.dudafresh.com; Facebook, Twitter, and YouTube. In addition, the company reaches out to food bloggers whose third party endorsements of products are valued by their followers. Advertising also is placed online.

“In-store merchandising is still a key part of the comprehensive marketing plan and includes great attention to product packaging,” says Towell. “Packaging must not only maintain the quality and freshness of our products, but also be visually appealing, offer nutritional information, tips on storage and preparation, and our website address for more useful tips and recipes.”

Leave a Reply

Featured Stories

Farm ManagementIndustry Organizations Sound Off On President’s Immigration Plan
November 21, 2014
Agriculture is not given the attention it so sorely deserves when it comes to the immigration debate. Read More
Insect ControlDon’t Turn Your Back On Striped Blister Beetles
November 21, 2014
Learn how to ID, the survival and spread, as well as management methods of this vegetable pest. Read More
CitrusRamped-Up Predatory Mite Production To Benefit Growers
November 21, 2014
Biologics company Beneficial Insectary now rearing two species in its California facility. Read More
NutsArizona Pistachio And Pecan Growers Benefiting From High Prices
November 21, 2014
Pecan production alone is expected to double in the next 10 years. Read More
Apples & PearsOn The Road With The International Fruit Tree Association Study Tour To Italy Part 2 [Slideshow]
November 21, 2014
Attention to detail is evident in the production of high quality feathered apple trees at GRIBA’s nursery. Read More
Fruits2014 California Winegrape Harvest: Outstanding
November 21, 2014
It’s the earliest crop of the decade, but still a third in a string of great vintages. Read More
FruitsFetzer Vineyards Pioneers Zero Waste
November 21, 2014
Company achieves top sustainability certification by diverting 98% of its waste from the landfill. Read More
VegetablesFormer Harris Seeds Co. CEO, Per Jensen, Passes At 85
November 21, 2014
A passion for plants defined longtime industry influencer. Read More
GrapesPerfect Storm Hurts New York Concord Grape Growers
November 21, 2014
More than 10,000 tons of juice grapes are abandoned because of too much production and no market. Read More
FruitsClassic Turkey Day Dinner Costing Consumers More This Year
November 20, 2014
Despite increase, a family of 10 can still get stuffed for less than $50. Read More

The Latest

Farm ManagementIndustry Organizations Sound Off On President’s Immig…
November 21, 2014
Agriculture is not given the attention it so sorely deserves when it comes to the immigration debate. Read More
Insect ControlDon’t Turn Your Back On Striped Blister Beetles
November 21, 2014
Learn how to ID, the survival and spread, as well as management methods of this vegetable pest. Read More
CitrusRamped-Up Predatory Mite Production To Benefit Growers
November 21, 2014
Biologics company Beneficial Insectary now rearing two species in its California facility. Read More
NutsArizona Pistachio And Pecan Growers Benefiting From Hig…
November 21, 2014
Pecan production alone is expected to double in the next 10 years. Read More
Apples & PearsOn The Road With The International Fruit Tree Associati…
November 21, 2014
Attention to detail is evident in the production of high quality feathered apple trees at GRIBA’s nursery. Read More
Fruits2014 California Winegrape Harvest: Outstanding
November 21, 2014
It’s the earliest crop of the decade, but still a third in a string of great vintages. Read More
FruitsFetzer Vineyards Pioneers Zero Waste
November 21, 2014
Company achieves top sustainability certification by diverting 98% of its waste from the landfill. Read More
VegetablesFormer Harris Seeds Co. CEO, Per Jensen, Passes At 85
November 21, 2014
A passion for plants defined longtime industry influencer. Read More
GrapesPerfect Storm Hurts New York Concord Grape Growers
November 21, 2014
More than 10,000 tons of juice grapes are abandoned because of too much production and no market. Read More
FruitsClassic Turkey Day Dinner Costing Consumers More This Y…
November 20, 2014
Despite increase, a family of 10 can still get stuffed for less than $50. Read More
Insect ControlFlorida Vegetable Growers Gain Access To New Nematicide
November 20, 2014
Methyl bromide alternative Nimitz approved for use on tomatoes, peppers, okra, eggplant, cucumber, watermelon, cantaloupe, and squash. Read More
EquipmentHighlights From EIMA International In Italy [Slideshow]
November 19, 2014
The 2014 edition of the International Agricultural and Gardening Machinery Exhibition (EIMA) boasted a record number of attendees from 124 countries. Read More
Farm ManagementVegetableGrowerConnect Delivers Results For Growers And…
November 19, 2014
Suppliers and growers got down to business in San Diego discussing current needs, solutions, and ways to increase efficiencies on the farm. Browse this slideshow for VegetableGrowerConnect highlights. Read More
FruitsFixing Farm Labor Woes Worth The Extra Effort [Opinion]
November 19, 2014
40th annual Ag Labor Relations Forum encourages outreach and action. Read More
BerriesPackaging Company’s Campaign To Benefit Future Organi…
November 19, 2014
Sambrailo Packaging of Watsonville, CA, has partnered with California Certified Organic Farmers and will donate a portion of the sales of clamshells made from plastic bottles. Read More
Apples & PearsOn The Road With The International Fruit Tree Associati…
November 19, 2014
Win Cowgill of Rutgers University details a trip through the one of the most concentrated fruit growing areas in the world, the South Tyrol region of Italy. Read More
IrrigationAlmond Grower Honored For Water Efficiency
November 18, 2014
Ongoing drought highlights the efforts of third-generation Madera County grower Tom Rogers. Read More
CitrusWomen’s Impact On Agriculture Impressive [Opinion…
November 18, 2014
Florida Agriculture Commissioner Adam Putnam says the long-term sustainability of farming depends on our youth. Read More