R.C. Hatton Stays Ahead Of The Curve

Ahead Of The Curve

In the 1960s, R.C. Hatton Farms was one of the first vegetable growers to use aerial pest control applications. In 1978, the farm was one of the initial operations to plant Sh2 (super sweet gene type) corn, and then was one of the earliest growers to use Monosem planters. Later, R.C. Hatton became one of the first vegetable growers in Florida to use returnable plastic containers (RPCs) in the packinghouse. These are just a few examples of how being at the forefront of embracing new technologies has helped the Pahokee operation survive and thrive for more than 75 years.

Ongoing Operation Expansion

Founded on approximately 200 acres in 1932 by Robert C. Hatton, R.C. Hatton Farms has steadily expanded over the years to its current size of 12,000 acres. Today, Roger Hatton (son of Robert) and Paul Allen own the bustling business.

“In the 1960s, the advent of aerial applications allowed the farm to quadruple in size within five years,” says Hatton. “It allowed us to grow pest-free products at affordable costs.”

Later acreage increases were due in large part to customers wanting an annual supply.

“A dozen customers buy 80% to 90% of our product,” says Allen. “They want to deal year-round with the same farmer/shipper/marketing agency.”

Although the farm does not yet produce 12 months of the year, it purchases product from other farms for their customers during the period of July 15-Sept. 15.

Computer technology also has contributed to the farm’s expansion. With laptop computers and satellites, managers in the field can track and transmit information on pesticide applications, best management practices, as well as planting and harvesting records.

“Computers can track the sowing distance of seed, the population of seed, fertilizer output, etc., which makes for more precise planning,” says Allen. “Computerized record-keeping is how we achieve such high food safety standards.”

The farm earned a gold rating two years in a row from Tescoe Nature’s Choice and is EUREPGAP certified.

Greater Returns With RPCs

R.C. Hatton uses a special system to pack sweet corn into returnable plastic containers (RPCs) that are display-ready for retailers. Instead of packing corn in the field, like most growers do, R.C. Hatton transports it in reinforced bins to the packinghouse, where it is packed in RPCs under indoor conditions.

“Packing indoors is less labor intensive, more efficient, and increases productivity by 50%,” says Allen.

“Laborers are working in a more friendly environment (not out in the sun, wind, or rain), so we are able to get better employees who become more productive and make more money,” adds Hatton.

Team Effort

Providing employees with the most comfortable working conditions possible is a top concern for R.C. Hatton.

Caring For The Community

R.C. Hatton Farms has been helping feed the hungry with fresh vegetables for more than 15 years through its community outreach efforts. Co-owner Paul Allen serves on the board of Palm Beach County United Way. In the 2006-2007 crop year, United Way’s Gleaners Program harvested more than 124,000 pounds of corn and green beans that were distributed to outreach programs in Palm Beach County. During a four-month period, R.C. Hatton provided 90% of the produce for the Gleaners Program. For its ongoing efforts in helping the homeless, the farm received a humanitarian award from United Way.

“Workers begin picking between 4:00 a.m. and 6:00 a.m. and are done by noon, before it is too terribly hot,” says Hatton. “Packing operations begin at 8:00 a.m. so parents can drop their kids off at school before coming to work. There’s more to it than just making a buck. If you provide a good lifestyle, it’s good for business.”

Allen attributes the success of the farm to its employees. “We have the greatest employees that work along side of us. They know our goals, and what drives us as owners is our mission statement (see sidebar below).”

Allen also thinks the age difference between himself and Hatton keeps the company healthy. While Hatton, 63, brings many years of experience and historical knowledge to the table, Allen, 42, is focused on looking ahead and bringing the next generation (his son Jonathan) on board in the business.

Meeting Marketing Demands

Another area Allen is directing his attention to is marketing. 

“The sweet corn industry is more mature now,” says Hatton. “A nearly perfect crop is assumed, and the challenge is marketing it. What’s changed is the way in which customers consume the product. Working housewives want it ready to go.”

With that in mind, Allen was responsible for research and development of value-added tray packs for the farm’s sweet corn. Cut and washed ears of corn are sold in two-packs or four-packs that are microwavable. Hugh Branch Inc., the country’s largest distributor of sweet corn, markets all of R.C. Hatton’s produce, including 2-inch ears of corn for children called Mini-Sweets.

R.C. Hatton Farms

Owners: Roger Hatton and Paul Allen

Locations: Pahokee, FL and Sumner, GA

Year Founded: 1932

Main Crops: Sweet corn, green beans, sugar cane, watermelon, and celery

Acres in Production: 12,000

Number of Full-Time Employees: 20

Customers: Major retail chains and food service

Region served: East of Mississippi

Member of: Sugar Cane Growers Cooperative, Florida Fruit and Vegetable Association, and Florida Farm Bureau

Mission Statement: “Our mission is to produce and package the best product possible while providing a safe, clean working environment for our highly valued employees.”

Allen’s industry involvement keeps him in tune with market trends and demands. He serves as the Florida Sweet Corn Exchange president as well as a board member for Farm Bureau and the Florida Fruit and Vegetable Association.

Confronting Challenges

 

While the commercial food-service side of the business is blessed with strong sales, the farm is not without challenges. Allen ranks long-term land availability, food safety, and labor at the top of the list.

“We always try to have our risk spread on land availability, owning land but also leasing from several different land owners,” says Allen. “We have recently hired (along with other growers in the Hugh Branch marketing group) a full-time food safety director, Kiley Harper-Larsen. We continue to look to more mechanization along with petitioning government for a sustainable work force.”

R.C. Hatton is addressing another challenge, too — the escalating cost of inputs. The farm is looking at alternatives to standard fertilizers and is using more fuel-efficient tractors. Leasing (not owning) tractors has proven to be a money saver, too.

Challenges aside, Allen and Hatton love what they do and say the future looks bright for the farm.

Grower Steve Williams of Knight Management, a friendly competitor of R.C. Hatton, concludes, “Allen and Hatton are stand-up individuals and good business people. Their resources combined with their management skills make them a formidable player in the Glades.”  

Leave a Reply

3 comments on “R.C. Hatton Stays Ahead Of The Curve

  1. Paul Allen was in Puerto Rico last saturday for a new investment in Puerto Rico Iam working in Guanica vegetables project, Iam Agricultural Economist MS and the south part of Puerto Rico will be good for sugarcane and vegetables, some 20,000 acres are available for a sugarcane project in the future no crop at this time.

    Thanks very much;

    Luis Conty

  2. Paul Allen was in Puerto Rico last saturday for a new investment in Puerto Rico Iam working in Guanica vegetables project, Iam Agricultural Economist MS and the south part of Puerto Rico will be good for sugarcane and vegetables, some 20,000 acres are available for a sugarcane project in the future no crop at this time.

    Thanks very much;

    Luis Conty

Featured Stories

CitrusForecast: South Florida Dry Season May See Fair Share Of Damp Days
October 31, 2014
Outlook calls for possible above-normal precipitation around region for fall and winter months. Read More
ProductionDrought Forcing California Growers To Rely On Groundwater
October 31, 2014
While the state issues curtailments to those with junior rights, growers are increasingly relying on groundwater to irrigate their crop. Read More
Crop ProtectionThe Unlikely Parallel Between Human And Plant Health
October 31, 2014
One of the notable national developments in the summer of 2014 was the unexpected occurrence of serious respiratory infections in Read More
VegetablesWhy You Should Be Trialing New Vegetable Varieties
October 31, 2014
Selecting high-performing selections is no easy task. Read More
FruitsCalifornia Growers Sue State Over Drought
October 30, 2014
They claim the State Water Resources Control Board illegally denied water deliveries. Read More
CucurbitsNew Watermelon Planting Program For The Southeast U.S.
October 30, 2014
Sakata seeking to make regional impact by providing in-demand material through several local producers. Read More
Leafy Vegetables3 Can’t-Miss Cabbage Varieties For Florida Growers
October 30, 2014
Reed's Seeds highlights a trio of high-performance selections for Sunshine State producers. Read More
Insect ControlTake Control Of Thrips In Your Greenhouse
October 30, 2014
Why such a foreboding title? Thrips, one of the tiniest pests of greenhouse crops, are the carrier of one of Read More
BerriesManage Black Root Rot Of Strawberry
October 30, 2014
Controls include preplant nematode analysis, three-to-five year crop rotations, and more. Read More
FruitsSexual Evolution May Bear More Fruit In The Orchard
October 30, 2014
Scientists take a closer look at genes and find new plant breeding possibilities. Read More

The Latest

CitrusForecast: South Florida Dry Season May See Fair Share O…
October 31, 2014
Outlook calls for possible above-normal precipitation around region for fall and winter months. Read More
ProductionDrought Forcing California Growers To Rely On Groundwat…
October 31, 2014
While the state issues curtailments to those with junior rights, growers are increasingly relying on groundwater to irrigate their crop. Read More
Crop ProtectionThe Unlikely Parallel Between Human And Plant Health
October 31, 2014
One of the notable national developments in the summer of 2014 was the unexpected occurrence of serious respiratory infections in Read More
VegetablesWhy You Should Be Trialing New Vegetable Varieties
October 31, 2014
Selecting high-performing selections is no easy task. Read More
FruitsCalifornia Growers Sue State Over Drought
October 30, 2014
They claim the State Water Resources Control Board illegally denied water deliveries. Read More
CucurbitsNew Watermelon Planting Program For The Southeast U.S.
October 30, 2014
Sakata seeking to make regional impact by providing in-demand material through several local producers. Read More
Leafy Vegetables3 Can’t-Miss Cabbage Varieties For Florida Grower…
October 30, 2014
Reed's Seeds highlights a trio of high-performance selections for Sunshine State producers. Read More
Insect ControlTake Control Of Thrips In Your Greenhouse
October 30, 2014
Why such a foreboding title? Thrips, one of the tiniest pests of greenhouse crops, are the carrier of one of Read More
BerriesManage Black Root Rot Of Strawberry
October 30, 2014
Controls include preplant nematode analysis, three-to-five year crop rotations, and more. Read More
FruitsSexual Evolution May Bear More Fruit In The Orchard
October 30, 2014
Scientists take a closer look at genes and find new plant breeding possibilities. Read More
Apples & PearsWashington Apples To Restart Shipments To China
October 29, 2014
Agreement reached between U.S. and Chinese governments to reinstate market access after two-year absence. Read More
EquipmentEnter To Win A Kubota At The Washington State Horticult…
October 29, 2014
Attendees have a chance to take home a new utility vehicle courtesy of Wilbur-Ellis and Western Fruit Grower. Read More
CitrusUSDA To Provide $4 Million For Honey Bee Habitat
October 29, 2014
The funds will go toward helping growers implement conservation practices to improve honey bee health. Read More
FruitsHuge California Drought Meeting Planned
October 29, 2014
State, federal officials to meet as forecasts for the coming year look bleak. Read More
PotatoesNew CEO At Black Gold Farms, A Top 100 Grower
October 28, 2014
Eric Halverson takes the reins at the potato operation, while his father Gregg will remain president of the farm’s board of directors. Read More
FruitsValent U.S.A., MGK Enter Into Marketing Agreement
October 28, 2014
Valent U.S.A. to manage the marketing and sales of MGK’s crop protection line of insect control products beginning in April 2015. Read More
VegetablesMultistate Land-Grant University Research Project Contr…
October 28, 2014
The project began in the 1970s as a Regional Initiative and has since expanded Internationally. Read More
FruitsMichigan State Offers Online Database Of Tree Fruit Dis…
October 28, 2014
Search engine helps growers identify several issues in the orchard. Read More