Redefining Locally Grown

Redefining Locally Grown

Want to talk about the concept “as fresh as possible”? Well, we know that buying produce from a farmer’s market not long after harvest pretty much fits the bill, but what about produce at the grocery store? Sometimes fruits and vegetables come from local farms, but often the produce is shipped in from various locations, sometimes from across the country.

At McCaffrey’s Markets, which are located in Pennsylvania and New Jersey, however, offering produce that is literally as fresh as possible may be just around the corner. Plus, the produce will be available year-round.

Just how will they do this? Well, the grocery chain is in the process of having a greenhouse constructed on-site.

Mark Eckhouse, vice president of McCaffrey’s, says a greenhouse will be constructed on the roof of one of the three McCaffrey’s stores. The produce grown at the facility will supply the grocery chain and possibly other local retailers.

According to Eckhouse, the rooftop construction will be 40,000 square feet, and the plan is to have the facility operational later this year. McCaffrey’s, however, will not own or operate the greenhouse. The grocery chain is working with BrightFarms, an operation based in New York, who will design and then manage the facility. McCaffrey’s will purchase the fresh produce from BrightFarms.

The Largest Rooftop Greenhouse
The concept of rooftop greenhouses isn’t new. To date, there are a number of rooftop facilities located throughout the U.S., but most of them are on college campuses, explains Benjamin Linsley, vice president, business development and public affairs at BrightFarms.

“We completed a state-of-the-art greenhouse on Manhattan School for Children in New York in December 2010, and Gotham Green’s (also in New York) commercial rooftop farm opened in May of last year, which we were involved with in its early development stages,” says Linsley. “The McCaffrey’s greenhouse will be the first on a supermarket, and will also be the largest in the U.S.”

The key benefit of putting a greenhouse on the roof or next to a store is that the supermarket customer gets the freshest produce possible because it was grown locally and delivered within hours, not days, explains Linsley. “[The produce] was grown for taste and not for shelf life,” he continues. “By not trucking food thousands of miles, we also save millions of tons of carbon emissions from being released into the atmosphere.”

By selling produce from a rooftop greenhouse, McCaffrey’s will be able to offer consumers produce within a 12-hour period after harvest, adds Eckhouse. “The end result is it is going to be a better product coming from a controlled environment. It is not organic, but the nutrients given to the greenhouse produce will be controlled to exactly what the plants need.”

Fresh Lettuce, Tomatoes, And Herbs
What will be produced in the greenhouse? Lettuce, tomatoes, and herbs, answers Eckhouse. Those crops were chosen mainly because they are the ones most often requested by consumers. “Plus, they can be grown rapidly in a greenhouse and tomatoes can be grown vertically, so they take up less space. Eventually, the plan is to add squash to the lineup,” he adds.

McCaffrey’s Markets have a good reputation in the communities they serve and already have a very loyal customer base, adds Linsley. “The important role the locally grown movement can play in this, as with any community, is to continue to highlight the benefits from choosing to buy locally grown food items, in particular the superior quality and the reduced environmental impact,” he says.

From what Linsley says, this is just the beginning of rooftop greenhouses being aligned with grocery stores. The company is currently working closely with 10 additional supermarkets and he says they hope to have at least three more deals signed in the next few months.

For more information, go to http://brightfarms.com/projects/mccaffrey-s-markets.

Leave a Reply

Featured Stories
broccoli_eastern-magic
Vegetables
December 10, 2016
Sakata Seed America 2016 Vegetable Variety Showcase
For more information, contact Sakata Seed America: 18095 Serene Dr., Morgan Hill, CA 408-778-7758; WEBSITE SakataVegetables.com FAX 408-778-7768; EMAIL [email protected] Read More
A new Italian cross of Gala and Elstar, Red Rubens® combines intense apple flavor with a pleasing sweet-tartness. The fruit is crisp, juicy and conical in shape. A favorite in Europe, it now is available in the U.S. by exclusive license with North American INN, LLC.  This is one of Van Well Nursery’s “Faces of the Future.” USPP#14,177
Fruits
December 10, 2016
Van Well Nursery 2017 Variety Showcase [Slideshow]
Van Well Nursery in Wenatchee, WA, presents a new Cripps Pink sport, new scab-free cultivar, new Italian cross of Gala and Elstar, and more. Read More
Photo by Frank Giles
Citrus
December 9, 2016
Latest Florida Citrus Crop Forecast Runs Flat
Despite crop protection challenges, all-orange production projection from USDA remains unchanged. Read More
Buckeye® Prime is a beautiful mutation of the original Buckeye® Gala with a brighter cherry-red color and much heavier striping. Buckeye® Prime retains the original Buckeye ability to color in hot climates. Buckeye® Prime is virtually 100% red with a bold, darker-red stripe and the same ability as its parent to produce high-quality, beautiful apples. USPP 24,639
Fruits
December 9, 2016
Summit Tree Sales 2017 Variety Showcase [Slideshow]
Summit Tree Sales in Lawrence, MI, presents an early apple for the fresh market, early-to-mid-season cherries, a sweet freestone peach, and more. Read More
Knox Medical medicinal cannabis product display
Citrus
December 8, 2016
A Look Inside Florida’s Newest Cannabis Cultivation Facility
Given the official go-ahead to dispense alternative medicine, Knox Medical unveils its state-of-the-art lab. Read More
Scarlet Crush™
Our new Honeycrisp/Pink Lady® cross is sweet with citrusy notes, plus all that famous Honeycrisp snap and juiciness. Up to to 3” pink/rosy-red fruit is uniform, conical and very attractive. A fine cooking and fresh-eating apple. Keeps up to 6 months. Ripens as early as late September. USPPAF. Best pollinators: Starkspur® Red Rome Beauty, Stark® Jon-A-Red® Jonathan or any Golden Delicious. Zones: 3-6.
Fruits
December 8, 2016
Stark Bro’s Nurseries & Orchards Co. 2017 Variety Showcase [Slideshow]
For more information on these varieties, contact Stark Bro’s Nurseries & Orchards. Stark Bro’s Nurseries & Orchards P.O. Box 398 Read More
Past industry efforts to discover Paradox hybrid seedlings (Juglans hindsii x J. regia) with superior traits have led to advanced selections of Paradox clones, each with unique characteristics. The University of California selection, RX 1, is a top-choice for Sacramento Valley walnut orchardists and others looking for resistance to Phytopthora and good survivability. RX 1 is a cross of Juglans microcarpa x J. regia. It is showing to be one of the most adaptable walnut rootstocks, producing a large tree with the highest yields in replicated trials. USPP#20,649 P3
Fruits
December 7, 2016
Sierra Gold Nursery 2017 Variety Showcase [Slideshow]
Sierra Gold Nurseries in Yuba City, CA, offers two walnut rootstocks, a salt-tolerant pistachio rootstock, and more. Read More
Action shot of an automated strawberry picker from Harvest CROO
Equipment
December 6, 2016
USDA Announces $3 Million For Robotic Agriculture Research
More evidence being found about how people can benefit from automation in the field. Read More
billevans
Apple Grower of the Year
December 6, 2016
2014 Apple Grower Of The Year Bill Evans Dies
Legendary apple grower Bill Evans, who along with his wife, Jeannette, farmed more apple acreage than any grower in the Read More
weedy watermelon field
Crop Protection
December 6, 2016
New Fact Sheet Analyzes Weed Seeds And Their Longevity
Topics covered include how weed seeds travel, when they germinate, and ways they can be eliminated. Read More
The Latest
Vegetables
December 10, 2016
Sakata Seed America 2016 Vegetable Varie…
For more information, contact Sakata Seed America: 18095 Serene Dr., Morgan Hill, CA 408-778-7758; WEBSITE SakataVegetables.com FAX 408-778-7768; EMAIL [email protected] Read More
Fruits
December 10, 2016
Van Well Nursery 2017 Variety Showcase […
Van Well Nursery in Wenatchee, WA, presents a new Cripps Pink sport, new scab-free cultivar, new Italian cross of Gala and Elstar, and more. Read More
Citrus
December 9, 2016
Latest Florida Citrus Crop Forecast Runs…
Despite crop protection challenges, all-orange production projection from USDA remains unchanged. Read More
Fruits
December 9, 2016
Summit Tree Sales 2017 Variety Showcase …
Summit Tree Sales in Lawrence, MI, presents an early apple for the fresh market, early-to-mid-season cherries, a sweet freestone peach, and more. Read More
Citrus
December 8, 2016
A Look Inside Florida’s Newest Cannabis …
Given the official go-ahead to dispense alternative medicine, Knox Medical unveils its state-of-the-art lab. Read More
Fruits
December 8, 2016
Stark Bro’s Nurseries & Orchards Co.…
For more information on these varieties, contact Stark Bro’s Nurseries & Orchards. Stark Bro’s Nurseries & Orchards P.O. Box 398 Read More
Fruits
December 7, 2016
Sierra Gold Nursery 2017 Variety Showcas…
Sierra Gold Nurseries in Yuba City, CA, offers two walnut rootstocks, a salt-tolerant pistachio rootstock, and more. Read More
Equipment
December 6, 2016
USDA Announces $3 Million For Robotic Ag…
More evidence being found about how people can benefit from automation in the field. Read More
Apple Grower of the Year
December 6, 2016
2014 Apple Grower Of The Year Bill Evans…
Legendary apple grower Bill Evans, who along with his wife, Jeannette, farmed more apple acreage than any grower in the Read More
Crop Protection
December 6, 2016
New Fact Sheet Analyzes Weed Seeds And T…
Topics covered include how weed seeds travel, when they germinate, and ways they can be eliminated. Read More
Crop Protection
December 6, 2016
Scientists Aim To Improve Nitrogen, Wate…
Genetic research intends to develop varieties with enhanced nutrient uptake. Read More
Citrus
December 6, 2016
Report: Florida Cannabis Business To App…
Lofty projections include a compound annual growth rate of 140%. Read More
Citrus
December 6, 2016
Florida Citrus Community Tasked To Unify…
A group effort is necessary to forge ahead. Read More
Crop Protection
December 6, 2016
Orondis Opti Fungicide Receives Registra…
The product provides control of Oomycete diseases in vegetables and other specialty crops. Read More
Fruits
December 6, 2016
Fowler Nurseries, Inc. 2017 Variety Show…
For more information on these varieties, contact Fowler Nurseries, Inc. Fowler Nurseries, Inc. 525 Fowler Rd. Newcastle, CA 9565827 Phone: Read More
Vegetables
December 6, 2016
Rupp Seeds 2016 Vegetable Variety Showca…
For more information, contact, Rupp Seeds: 17919 County Rd. B, Wauseon, OH 43567 800-700-1199; WEBSITE www.RuppSeeds.com FAX 419-337-5491; EMAIL [email protected] Read More
Farm Marketing
December 6, 2016
Registration Is Open For 32nd Annual Nor…
The six-day event for agritourism operators heads to the Northeast with highlights including bus tours, educational sessions and workshops, and business exchange. Read More
Insect & Disease Update
December 5, 2016
Best Practices For Bactericides Key To V…
Approval finally cleared for antimicrobial applications, and now growers wait and hope to see positive results. Read More