Research Suggests OJ=OK

A new study from the Florida Department of Citrus found drinking orange juice actually made participants feel positive, carefree and rejuvenated.¹

Through a patented research process designed to reveal unconscious emotions, consumers shared their thoughts and feelings about orange juice and its role in their lives. Findings showed that while participants view their daily life as a “hard road,” the simple act of drinking orange juice provides a momentary “escape” to a more positive mindset. The rejuvenating feelings they get from a glass of orange juice helps give them the energy and resolve to take on the day.

Research participants shared positive emotions about orange juice through analogies and memories. For example, one respondent likened orange juice to a “water station” in the marathon of life, while another described life as an everyday battle in which orange juice helps to “carry you through the day and help you win the war.” Another participant shared, “orange juice almost makes me feel like a child again, where I was comfortable, cozy, and secure.”

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The link between orange juice and a more positive outlook revealed through in-depth interviews with a small group of participants was also supported by a recent survey of 1,002 adults nationwide, which showed more than half of the respondents believe drinking a glass of orange juice provides an energizing boost, while 33% said it is a simple way to help improve their mood. Furthermore, when American adults drink orange juice, 56% of those surveyed said they feel rejuvenated, followed by calm, positive, happy and alive.²

Dr. Sonja Lyubomirsky, professor of psychology at the University of California-Riverside and author of ”The How of Happiness,” suggests the positive power of orange juice may do even more for people: her research shows happiness can actually lead to a more successful and fulfilled life. In fact, studies suggest happy people are more energetic and productive, have richer networks of friends, are better leaders and have stronger immune systems. Some research even reports happy people may live longer.³

(1) Olson Altman Associates ZMET Study on behalf of the Florida Department of Citrus. The ZMET is a patented interview process that leverages the power of figurative language to find the deeper “whys” that underlie consumers’ interpretations, stories, choices and behaviors. This unique, non-directive process elicits the metaphors consumers naturally use to frame their thinking, emotions, attitudes and deep needs.

(2) The survey is based on 1,002 surveys completed by adults aged 18 to 50 years old, conducted on behalf of the Florida Department of Citrus between September 21 and 27, 2011 by Richard Day Research.  Respondents were drawn from a national online panel maintained by Survey Sampling International, and completed the survey online. Quotas were set to ensure the sample reflected the demographics of U.S. population between these ages.  With a pure probability sample of this size, one could say with 95 percent probability that the results based on the total sample have a sampling error of +/- 3 percentage points.

(3) Lyubomirsky, S., King, L. A., & Diener, E. (2005). The benefits of frequent positive affect: Does happiness lead to success? Psychological Bulletin, 131, 803-855.



Source: Florida Department of Citrus

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