Social Media Taking Root In Ag

Online social media including Twitter, Facebook and MySpace are making inroads in the agribusiness community, because they can help producers attract and serve customers, says marketing expert Tracy Irani, a professor with the University of Florida’s Institute of Food and Agricultural Sciences.

The technology may seem daunting, Irani said, but producers need to know that social media offer a new way to create and maintain relationships with people. That’s a basic task for any successful farming operation.

Irani will give a presentation today on the use of social media in consumer marketing at the International Citrus & Beverage Conference in Clearwater Beach. The presentation includes an overview of social media, case studies and tips on interacting with consumers online.

“What I hope to do is get some thoughts started,” Irani said. “We know, no matter what the issue is, the biggest challenge is getting people educated.”

Part of that involves showing farmers what they’re missing if they don’t use social media. For example, many farms that sell direct to consumers have websites. But they may be little more than electronic fliers, offering directions to the farm, lists of products and purchasing information.

By plugging into social media, producers can encourage users to share opinions, make requests and pose questions. This information can help farmers boost sales and increase efficiency.

Irani is development director for UF’s Center for Public Issues Education in Agriculture and Natural Resources. The “PIE Center,” as it’s called, includes a website that focuses on agribusiness issues, offering research-based information and solutions designed to raise awareness and informed decision making. It’s located at http://www.centerpie.com.

The center has been operating for about 18 months, she said.

“Response has been amazing,” Irani said. “Sometimes an idea is right for the times.”

Center personnel have collaborated on public opinion research with several organizations, and Irani said she expects this trend to continue.

John Hoblick, president of the Florida Farm Bureau, said he is impressed with the quality of the center’s work. “Florida agriculture will benefit by having this type of resource available and we urge continued industrywide support for the work done by the PIE Center,” he said.

Irani is available for presentations. Contact her at 352-392-0502, ext. 225 or [email protected].

Source: UF/IFAS news release

Leave a Reply

Featured Stories
image1 - feature
Nuts
July 28, 2016
Tips For Late-Planting Potted Trees
Historically, the establishment of deciduous orchards was typified by planting bare-rooted trees during dormancy. With the advent of technology and Read More
Cannabis plant closeup
Citrus
July 28, 2016
Florida’s Medicinal Cannabis Venture Officially Open For Business
The state’s first dispensary of product comes online in Tallahassee, others waiting for the green light. Read More
Andrew (left) and Steve Beilstein use an air dancer, pictured in the background, as a bird-scaring device at The Blueberry Patch in Lexington, OH.  (Photo credit: Gary Gao)
Berries
July 27, 2016
Bird Damage Plagues Most Fruit Growers
There’s no silver bullet, but here are several techniques to annoy and deter birds. Read More
precision ag vision conference
Citrus
July 27, 2016
Ag Tech Is Hot On Horticulture; Get A Handle On What This Means For You
As evidenced by the recent AgTech Summit hosted by Forbes magazine in Salinas, CA, action in precision farming and the Read More
These wildflowers, planted near a California almond orchard, can be extremely effective in aiding pollinators. (Photo credit: Katharina Ullmann, Xerces Society)
Production
July 27, 2016
Survey: Fruit And Vegetable Growers Support Pollinators
Most of the berry, almond, melon, pumpkin, and tree fruit growers surveyed are being careful about how they manage their farms to minimize pesticide impacts and improve bees’ habitats. Read More
potato late blight leaves
Potatoes
July 27, 2016
Hail Hammers Potato Crops In North Dakota
Storms have wreaked havoc on crops in the Peace Garden State. Read More
cash money in hand
Citrus
July 27, 2016
Stockholders OK Dow, DuPont Merger
Companies intend to separate into three, independent companies. Read More
Tall Spindle Axe featured
Stone Fruit
July 26, 2016
Take A Closer Look At The Tall Spindle Axe Training System
One of the more traditional three-dimensional canopies, Tall Spindle Axe data shows consistent early and sustained yields. Read More
Workers picking in a Florida strawberry field
Berries
July 26, 2016
Wish Farms Commits $100K To Food Safety Cause
Central Florida berry operation will donate $20,000 annually over the next five years to fund various research projects backed by the Center for Produce Safety. Read More
The Latest
Nuts
July 28, 2016
Tips For Late-Planting Potted Trees
Historically, the establishment of deciduous orchards was typified by planting bare-rooted trees during dormancy. With the advent of technology and Read More
Citrus
July 28, 2016
Florida’s Medicinal Cannabis Venture Off…
The state’s first dispensary of product comes online in Tallahassee, others waiting for the green light. Read More
Apples & Pears
July 28, 2016
Seeing The Real Big Apple On The Nation’…
Hot temperatures, lack of precipitation, mechanization, and high density production systems were among the highlights of the International Fruit Tree Association’s annual study tour. Read More
Berries
July 27, 2016
Bird Damage Plagues Most Fruit Growers
There’s no silver bullet, but here are several techniques to annoy and deter birds. Read More
Citrus
July 27, 2016
Ag Tech Is Hot On Horticulture; Get A Ha…
As evidenced by the recent AgTech Summit hosted by Forbes magazine in Salinas, CA, action in precision farming and the Read More
Production
July 27, 2016
Survey: Fruit And Vegetable Growers Supp…
Most of the berry, almond, melon, pumpkin, and tree fruit growers surveyed are being careful about how they manage their farms to minimize pesticide impacts and improve bees’ habitats. Read More
Potatoes
July 27, 2016
Hail Hammers Potato Crops In North Dakot…
Storms have wreaked havoc on crops in the Peace Garden State. Read More
Citrus
July 27, 2016
Stockholders OK Dow, DuPont Merger
Companies intend to separate into three, independent companies. Read More
Stone Fruit
July 26, 2016
Take A Closer Look At The Tall Spindle A…
One of the more traditional three-dimensional canopies, Tall Spindle Axe data shows consistent early and sustained yields. Read More
Berries
July 26, 2016
Wish Farms Commits $100K To Food Safety …
Central Florida berry operation will donate $20,000 annually over the next five years to fund various research projects backed by the Center for Produce Safety. Read More
Fruits
July 26, 2016
Popular Spanish-Speaking Fruit Summer To…
Second-annual tour designed to educate Spanish-speaking employees or farmworkers on fruit growing practices. Read More
Apples & Pears
July 26, 2016
Walmart Begins Selling So-Called ‘…
Cosmetically challenged apples are the company’s first foray into a global movement to cut food waste. Read More
Production
July 26, 2016
Importing Frozen Honeybee Sperm Is Key T…
The Washington State University (WSU) bee program has worked with researchers from around the world to create more honeybee genetic repositories like the one at WSU. Read More
GenNext Growers
July 26, 2016
Tour Dedicated To Next Generation Tree F…
Newly formed Next Generation Tree Fruit Alliance to tour orchards, network. Read More
Farm Management
July 26, 2016
Mexico Has Potential For U.S. Sweet Pota…
Assessment concluded that opportunities abound if Mexican buyers better understand grades, sizes, and quality of U.S. product. Read More
Crop Protection
July 25, 2016
Study: GMO Ban Would Hurt Economy And En…
Food prices and greenhouse gas emissions would rise, according to paper by Purdue University agricultural economist. Read More
Farm Management
July 25, 2016
Seven Reasons You Need To Attend The Uni…
Education sessions and Capitol Hill visits will focus on key issues, such as labor, facing the fresh produce industry. Read More
Tomatoes
July 25, 2016
New Research Uncovers Gene That May Be K…
Scientists identify a gene that encodes an enzyme which plays a pivotal role in controlling tomato softening. Read More
[gravityform id="62" title="false" description="false"]