Social Media Taking Root In Ag

Online social media including Twitter, Facebook and MySpace are making inroads in the agribusiness community, because they can help producers attract and serve customers, says marketing expert Tracy Irani, a professor with the University of Florida’s Institute of Food and Agricultural Sciences.

The technology may seem daunting, Irani said, but producers need to know that social media offer a new way to create and maintain relationships with people. That’s a basic task for any successful farming operation.

Irani will give a presentation today on the use of social media in consumer marketing at the International Citrus & Beverage Conference in Clearwater Beach. The presentation includes an overview of social media, case studies and tips on interacting with consumers online.

“What I hope to do is get some thoughts started,” Irani said. “We know, no matter what the issue is, the biggest challenge is getting people educated.”

Part of that involves showing farmers what they’re missing if they don’t use social media. For example, many farms that sell direct to consumers have websites. But they may be little more than electronic fliers, offering directions to the farm, lists of products and purchasing information.

By plugging into social media, producers can encourage users to share opinions, make requests and pose questions. This information can help farmers boost sales and increase efficiency.

Irani is development director for UF’s Center for Public Issues Education in Agriculture and Natural Resources. The “PIE Center,” as it’s called, includes a website that focuses on agribusiness issues, offering research-based information and solutions designed to raise awareness and informed decision making. It’s located at http://www.centerpie.com.

The center has been operating for about 18 months, she said.

“Response has been amazing,” Irani said. “Sometimes an idea is right for the times.”

Center personnel have collaborated on public opinion research with several organizations, and Irani said she expects this trend to continue.

John Hoblick, president of the Florida Farm Bureau, said he is impressed with the quality of the center’s work. “Florida agriculture will benefit by having this type of resource available and we urge continued industrywide support for the work done by the PIE Center,” he said.

Irani is available for presentations. Contact her at 352-392-0502, ext. 225 or [email protected].

Source: UF/IFAS news release

Leave a Reply

Featured Stories
Apples & Pears
June 23, 2017
Take Advantage of Technology to Help Manage Diseases, Pest Pressure
Expert farm advisers provide several options for apple orchard management decisions. Read More
Mobile technology farming
Citrus
June 22, 2017
Technology Boom Boosting Farm Life to a New Level [Opinion]
Whether it is human genetics or genetics applied to plants, knowledge is growing at a dizzying pace. Read More
Crop Protection
June 21, 2017
Certis Bolsters Biopesticide Business Portfolio with Acquisition
Addition of LAM International to allow for expansion of product development. Read More
Food Safety
June 21, 2017
Organization Seeks Winegrape Exemption Produce Safety Rule
California Association of Winegrape Growers says because winegrapes are grown for processing, they should be exempt from produce safety rule. Read More
Crop Protection
June 21, 2017
Early-Season Scouting Tips for Sweet Corn Growers
Black cutworm and true armyworm have been caught in relatively high numbers across the Midwest, including Michigan. Learn more about determining risk and scouting in your sweet corn plantings. Read More
honeybee with varroa mite
Citrus
June 21, 2017
Study Suggests Modern Beekeeping Gives Varroa Mites Ideal Conditions to Spread
Parasite has adapted, thrived with colonies in modern hives. Read More
More Vegetables
June 21, 2017
Variety Specs | Production Tips: Pumpkin ‘Bayhorse Gold’ from Rupp Seeds
Each month, American Vegetable Grower® will offer growing tips on specific varieties, supplied by the breeder or distributor. This month, Read More
Citrus
June 21, 2017
Storm Runoff May Recharge Aquifers and Your Crops
A new study hints that tapping into storm water during dry years does more than increase water table levels. Read More
Citrus greening and psyllids
Insect & Disease Update
June 21, 2017
First Case of Deadly Citrus Disease Confirmed in Alabama
State agriculture officials taking action to assess and stop the spread of HLB.  Read More
Florida orange juice label close-up
Citrus
June 21, 2017
Help Consumers Read past Negative Headlines About Orange Juice
When it comes to this liquid sunshine, there are plenty of positives to point out. Read More
Cucurbit leaf crumple virus
Cucurbits
June 20, 2017
Take Caution to Curb Cucurbit Leaf Crumple Virus
Learn how to identify, the survival and spread, as well as management methods for this disease. Read More
Berries
June 20, 2017
Don’t Be Fooled By Rust in Your Brambles
Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods. Read More
Up-close shot of a hops plant during the 2016 Florida Ag Expo
Farm Management
June 20, 2017
5 Alternative Crops Florida Farmers Should Consider
Here’s a look at new selections being vetted that might have a place in fields around the Sunshine State. Read More
Citrus
June 19, 2017
$9M in Grants Allocated to Address Ag Water Resources Issues
Projects that focus on drought stress, flooding, water quality, and postharvest use are among awardees. Read More
Citrus under protective screen
Citrus
June 19, 2017
How to Get the Most out of Growing Citrus Under Protective Screen
2017 Citrus Achievement Award winner Ed Pines provides insider information on unique production method. Read More
The Latest
Apples & Pears
June 23, 2017
Take Advantage of Technology to Help Man…
Expert farm advisers provide several options for apple orchard management decisions. Read More
Citrus
June 22, 2017
Technology Boom Boosting Farm Life to a …
Whether it is human genetics or genetics applied to plants, knowledge is growing at a dizzying pace. Read More
Crop Protection
June 21, 2017
Certis Bolsters Biopesticide Business Po…
Addition of LAM International to allow for expansion of product development. Read More
Food Safety
June 21, 2017
Organization Seeks Winegrape Exemption P…
California Association of Winegrape Growers says because winegrapes are grown for processing, they should be exempt from produce safety rule. Read More
Crop Protection
June 21, 2017
Early-Season Scouting Tips for Sweet Cor…
Black cutworm and true armyworm have been caught in relatively high numbers across the Midwest, including Michigan. Learn more about determining risk and scouting in your sweet corn plantings. Read More
Citrus
June 21, 2017
Study Suggests Modern Beekeeping Gives V…
Parasite has adapted, thrived with colonies in modern hives. Read More
More Vegetables
June 21, 2017
Variety Specs | Production Tips: Pumpkin…
Each month, American Vegetable Grower® will offer growing tips on specific varieties, supplied by the breeder or distributor. This month, Read More
Citrus
June 21, 2017
Storm Runoff May Recharge Aquifers and Y…
A new study hints that tapping into storm water during dry years does more than increase water table levels. Read More
Insect & Disease Update
June 21, 2017
First Case of Deadly Citrus Disease Conf…
State agriculture officials taking action to assess and stop the spread of HLB.  Read More
Citrus
June 21, 2017
Help Consumers Read past Negative Headli…
When it comes to this liquid sunshine, there are plenty of positives to point out. Read More
Cucurbits
June 20, 2017
Take Caution to Curb Cucurbit Leaf Crump…
Learn how to identify, the survival and spread, as well as management methods for this disease. Read More
Berries
June 20, 2017
Don’t Be Fooled By Rust in Your Brambles
Knowing whether you have orange rust disease or cane leaf rust is important for proper control methods. Read More
Farm Management
June 20, 2017
5 Alternative Crops Florida Farmers Shou…
Here’s a look at new selections being vetted that might have a place in fields around the Sunshine State. Read More
Citrus
June 19, 2017
$9M in Grants Allocated to Address Ag Wa…
Projects that focus on drought stress, flooding, water quality, and postharvest use are among awardees. Read More
Citrus
June 19, 2017
How to Get the Most out of Growing Citru…
2017 Citrus Achievement Award winner Ed Pines provides insider information on unique production method. Read More
Varieties & Rootstocks
June 19, 2017
Florida Growers Seeking to Strike Citrus…
Varieties showing HLB tolerance giving growers hope, sparking more questions. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for Nat…
New videos, webinars available during week-long observance. Read More
Stone Fruit
June 17, 2017
Keep an Eye out for Peach Leaf Curl
Follow these tips to prevent the disease next year. Read More