Social Media Taking Root In Ag

Online social media including Twitter, Facebook and MySpace are making inroads in the agribusiness community, because they can help producers attract and serve customers, says marketing expert Tracy Irani, a professor with the University of Florida’s Institute of Food and Agricultural Sciences.

The technology may seem daunting, Irani said, but producers need to know that social media offer a new way to create and maintain relationships with people. That’s a basic task for any successful farming operation.

Irani will give a presentation today on the use of social media in consumer marketing at the International Citrus & Beverage Conference in Clearwater Beach. The presentation includes an overview of social media, case studies and tips on interacting with consumers online.

“What I hope to do is get some thoughts started,” Irani said. “We know, no matter what the issue is, the biggest challenge is getting people educated.”

Part of that involves showing farmers what they’re missing if they don’t use social media. For example, many farms that sell direct to consumers have websites. But they may be little more than electronic fliers, offering directions to the farm, lists of products and purchasing information.

By plugging into social media, producers can encourage users to share opinions, make requests and pose questions. This information can help farmers boost sales and increase efficiency.

Irani is development director for UF’s Center for Public Issues Education in Agriculture and Natural Resources. The “PIE Center,” as it’s called, includes a website that focuses on agribusiness issues, offering research-based information and solutions designed to raise awareness and informed decision making. It’s located at http://www.centerpie.com.

The center has been operating for about 18 months, she said.

“Response has been amazing,” Irani said. “Sometimes an idea is right for the times.”

Center personnel have collaborated on public opinion research with several organizations, and Irani said she expects this trend to continue.

John Hoblick, president of the Florida Farm Bureau, said he is impressed with the quality of the center’s work. “Florida agriculture will benefit by having this type of resource available and we urge continued industrywide support for the work done by the PIE Center,” he said.

Irani is available for presentations. Contact her at 352-392-0502, ext. 225 or [email protected].

Source: UF/IFAS news release

Leave a Reply

Featured Stories
Cannabis plant closeup
Citrus
December 6, 2016
Report: Florida Cannabis Business To Approach $2 Billion By 2020
Lofty projections include a compound annual growth rate of 140%. Read More
Growers participate in a real-time industry survey session at the 2016 Florida Citrus Show
Citrus
December 6, 2016
Florida Citrus Community Tasked To Unify For Stronger Future
A group effort is necessary to forge ahead. Read More
BlackPearl® is the best early season cherry, ripening 10 days before Bing and around Chelan. It has exceptional flavor and is extremely firm and crunchy. BlackPearl® is medium size with 20% sugar and keeps better that most other cherries. The tree is hardy and canker resistant. Early season bloom, S4 unknown.
Fruits
December 6, 2016
Fowler Nurseries, Inc. 2017 Variety Showcase [Slideshow]
For more information on these varieties, contact Fowler Nurseries, Inc. Fowler Nurseries, Inc. 525 Fowler Rd. Newcastle, CA 9565827 Phone: Read More
betternut-23
Vegetables
December 6, 2016
Rupp Seeds 2016 Vegetable Variety Showcase
For more information, contact, Rupp Seeds: 17919 County Rd. B, Wauseon, OH 43567 800-700-1199; WEBSITE www.RuppSeeds.com FAX 419-337-5491; EMAIL [email protected] Read More
NAFDMA 2015 gourds
Farm Marketing
December 6, 2016
Registration Is Open For 32nd Annual North American Farmers Direct Marketing Convention
The six-day event for agritourism operators heads to the Northeast with highlights including bus tours, educational sessions and workshops, and business exchange. Read More
sprayer applying bactericides to citrus trees
Insect & Disease Update
December 5, 2016
Best Practices For Bactericides Key To Vetting Citrus Solution
Approval finally cleared for antimicrobial applications, and now growers wait and hope to see positive results. Read More
Low-volume overhead irrigation system at Jones Potato Farm
Citrus
December 5, 2016
South Florida Endures Driest November On Record
Region has not experienced any significant rainfall since Hurricane Matthew. Read More
Meadowlark, a University of Florida release, is a popular Southern U.S. variety with machine-harvest characteristics and early ripening. The very large berries offer excellent firmness and flavor. Requires a pollinator. Fall Creek is licensed to sell Meadowlark in the U.S.
Fruits
December 5, 2016
Fall Creek Nursery 2017 Variety Showcase [Slideshow]
For information about these varieties, contact Fall Creek Nursery: Fall Creek Nursery 39318 Jasper Lowell Road Lowell, OR 97452 800-538-30015 [email protected] Read More
Chandra Roberts and Randy Dodds of Brandt Consolidated
Fruits
December 5, 2016
Team Coverage: Fruit And Nut Industry Conferences
Can’t make it to the biggest fruit and vegetable conferences? No sweat, we’ll take you there. Read More
sv3255-pb-fruit-4
Vegetables
December 4, 2016
Rispens Seeds 2016 Vegetable Variety Showcase
For more information, contact Rispens Seeds: 1357 Dutch American Way, P.O. Box 310, Beecher, IL 60401 708-946-6560; WEBSITE RispensSeeds.com FAX Read More
The Latest
Citrus
December 6, 2016
Report: Florida Cannabis Business To App…
Lofty projections include a compound annual growth rate of 140%. Read More
Citrus
December 6, 2016
Florida Citrus Community Tasked To Unify…
A group effort is necessary to forge ahead. Read More
Fruits
December 6, 2016
Fowler Nurseries, Inc. 2017 Variety Show…
For more information on these varieties, contact Fowler Nurseries, Inc. Fowler Nurseries, Inc. 525 Fowler Rd. Newcastle, CA 9565827 Phone: Read More
Vegetables
December 6, 2016
Rupp Seeds 2016 Vegetable Variety Showca…
For more information, contact, Rupp Seeds: 17919 County Rd. B, Wauseon, OH 43567 800-700-1199; WEBSITE www.RuppSeeds.com FAX 419-337-5491; EMAIL [email protected] Read More
Farm Marketing
December 6, 2016
Registration Is Open For 32nd Annual Nor…
The six-day event for agritourism operators heads to the Northeast with highlights including bus tours, educational sessions and workshops, and business exchange. Read More
Insect & Disease Update
December 5, 2016
Best Practices For Bactericides Key To V…
Approval finally cleared for antimicrobial applications, and now growers wait and hope to see positive results. Read More
Citrus
December 5, 2016
South Florida Endures Driest November On…
Region has not experienced any significant rainfall since Hurricane Matthew. Read More
Fruits
December 5, 2016
Fall Creek Nursery 2017 Variety Showcase…
For information about these varieties, contact Fall Creek Nursery: Fall Creek Nursery 39318 Jasper Lowell Road Lowell, OR 97452 800-538-30015 [email protected] Read More
Fruits
December 5, 2016
Team Coverage: Fruit And Nut Industry Co…
Can’t make it to the biggest fruit and vegetable conferences? No sweat, we’ll take you there. Read More
Vegetables
December 4, 2016
Rispens Seeds 2016 Vegetable Variety Sho…
For more information, contact Rispens Seeds: 1357 Dutch American Way, P.O. Box 310, Beecher, IL 60401 708-946-6560; WEBSITE RispensSeeds.com FAX Read More
GenNext Growers
December 4, 2016
New Loans Available For Small, Beginning…
USDA recently announced streamlined guaranteed Loans and additional lender category for small-scale operators. Read More
Crop Protection
December 4, 2016
Bio Huma Netics Opens New Lab Facility
Facility to improve quality control and help expand product line. Read More
Vegetables
December 4, 2016
Outstanding Seed Company 2016 Vegetable …
For more information, contact Outstanding Seed Company, LLC: P.O. Box 202, Monaca, PA 15061 PHONE 877-248-4567; WEBSITE OutstandingSeed.com FAX 724-775-1544 Read More
Apples & Pears
December 4, 2016
Easy Tips For Apple Pruning Demonstratio…
Seminar to be presented in both English and Spanish by Penn State University Extension experts. Read More
Fruits
December 4, 2016
Dave Wilson Nursery 2017 Variety Showcas…
Dave Wilson Nursery in Hickman, CA, presents a new interspecific apricot, clingstone nectarine, red-speckled pluot, and more. Read More
Fruits
December 3, 2016
TOMRA Acquires Compac Sorting Machine Ma…
Transaction to be complete in first quarter of 2017. Read More
More Vegetables
December 3, 2016
Johnny’s Selected Seeds 2016 Veget…
For more information, contact Johnny’s Selected Seeds: 955 Benton Ave., Winslow, ME 04901 PHONE 877-564-6697; WEBSITE JohnnySeeds.com FAX 800-738-6314 Read More
Grapes
December 3, 2016
You Need To Have Flexibility In Your Vin…
Prioritization and compromise are sometimes necessary in a challenging growing environment. Read More