Social Media Taking Root In Ag

Online social media including Twitter, Facebook and MySpace are making inroads in the agribusiness community, because they can help producers attract and serve customers, says marketing expert Tracy Irani, a professor with the University of Florida’s Institute of Food and Agricultural Sciences.

The technology may seem daunting, Irani said, but producers need to know that social media offer a new way to create and maintain relationships with people. That’s a basic task for any successful farming operation.

Irani will give a presentation today on the use of social media in consumer marketing at the International Citrus & Beverage Conference in Clearwater Beach. The presentation includes an overview of social media, case studies and tips on interacting with consumers online.

“What I hope to do is get some thoughts started,” Irani said. “We know, no matter what the issue is, the biggest challenge is getting people educated.”

Part of that involves showing farmers what they’re missing if they don’t use social media. For example, many farms that sell direct to consumers have websites. But they may be little more than electronic fliers, offering directions to the farm, lists of products and purchasing information.

By plugging into social media, producers can encourage users to share opinions, make requests and pose questions. This information can help farmers boost sales and increase efficiency.

Irani is development director for UF’s Center for Public Issues Education in Agriculture and Natural Resources. The “PIE Center,” as it’s called, includes a website that focuses on agribusiness issues, offering research-based information and solutions designed to raise awareness and informed decision making. It’s located at http://www.centerpie.com.

The center has been operating for about 18 months, she said.

“Response has been amazing,” Irani said. “Sometimes an idea is right for the times.”

Center personnel have collaborated on public opinion research with several organizations, and Irani said she expects this trend to continue.

John Hoblick, president of the Florida Farm Bureau, said he is impressed with the quality of the center’s work. “Florida agriculture will benefit by having this type of resource available and we urge continued industrywide support for the work done by the PIE Center,” he said.

Irani is available for presentations. Contact her at 352-392-0502, ext. 225 or [email protected].

Source: UF/IFAS news release

Leave a Reply

Featured Stories
Port Of Miami shipyard
Citrus
April 29, 2017
Florida Ag Commissioner Pushes for Probe into Unfair Trade Tactics
With a focus on Mexico, letter sent by Adam Putnam to the U.S. Department of Commerce Secretary stresses need for level playing field. Read More
Stone Fruit
April 29, 2017
Challenging Cherry Disease Keeps Growers, Researchers on Their Toes
With a few years of experience with more is understood about little cherry disease, however, few unknowns remain. Read More
Crop Protection
April 29, 2017
BioSafe Systems Introduces Broad-Spectrum Bactericide Fungicide for Specialty Crops
Alternative to potassium bicarbonate and lime sulfur for tree and vine crops. Read More
a group of ripe strawberries
Citrus
April 28, 2017
EPA Approves New Plant Growth Stimulant
RIO from Arysta LifeScience North America is labeled for use on citrus, vegetables, tree fruit, strawberries, grapes, and nuts. Read More
Fruits
April 28, 2017
Ag Labor: An Old Challenge with New Wrinkles
A new administration brings uncertainty, but change could be coming. Until then, here’s what you can do. Read More
Fruits
April 28, 2017
Don’t Miss the Ripple Effect of Ag Labor
When addressing the topic of ag labor, don’t ignore the ancillary benefits each agriculture job supports. Read More
Fruits
April 28, 2017
Organic Farms Continue To Grow
The 13% increase from 2015 to 2016 marks the highest growth rate in nearly 10 years. Read More
citrus psyllid closeup
Citrus
April 27, 2017
The California Citrus Grower Defines Leadership
While HLB wreaked havoc elsewhere, the California citrus industry came together and formed an action plan. Read More
Nuts
April 27, 2017
Keep an Eye Out for Phytophthora in Your Nut Orchard
After several years of drought conditions, increased water salinity, and a wet winter, your nut orchard may be more susceptible to root rot than you think. Read More
Citrus
April 27, 2017
Trump Creates Agricultural Task Force
Panel to examine issues facing today’s growers including labor, food safety, and regulations. Read More
Citrus
April 26, 2017
Perdue Sworn in as Ag Secretary
USDA launches Twitter account to help promote the industry. Read More
Apples & Pears
April 26, 2017
Debunking the Myth of Calcium and Fruit Quality
Nutrient management and crop quality clearly go hand in hand. But not always in the ways you might think. In Read More
Crop Protection
April 26, 2017
A Guide to Experts Tips on Vegetable Insect Pests
Here's a resource to quickly reach advice on how to handle insect pests in most regions of the U.S. Read More
Berries
April 26, 2017
Tips To Manage Winter-Damaged Blueberries
While low-chill varieties in Southern states may have experienced freeze damage for the second year in a row, giving those plants extra care will help ensure a good start to the 2018 growing season. Read More
Potatoes
April 25, 2017
Frustrated by Overwintering Culls and Volunteers? Blame Potatoes’ Wild Roots
It sometimes seems that culls and volunteers survive even winter conditions, while your desired crop needs coddling. Taking a look at how feral potatoes behave will give you insights that will help you get the results you need for your crop. Read More
The Latest
Citrus
April 29, 2017
Florida Ag Commissioner Pushes for Probe…
With a focus on Mexico, letter sent by Adam Putnam to the U.S. Department of Commerce Secretary stresses need for level playing field. Read More
Stone Fruit
April 29, 2017
Challenging Cherry Disease Keeps Growers…
With a few years of experience with more is understood about little cherry disease, however, few unknowns remain. Read More
Crop Protection
April 29, 2017
BioSafe Systems Introduces Broad-Spectru…
Alternative to potassium bicarbonate and lime sulfur for tree and vine crops. Read More
Citrus
April 28, 2017
EPA Approves New Plant Growth Stimulant
RIO from Arysta LifeScience North America is labeled for use on citrus, vegetables, tree fruit, strawberries, grapes, and nuts. Read More
Fruits
April 28, 2017
Ag Labor: An Old Challenge with New Wrin…
A new administration brings uncertainty, but change could be coming. Until then, here’s what you can do. Read More
Fruits
April 28, 2017
Don’t Miss the Ripple Effect of Ag…
When addressing the topic of ag labor, don’t ignore the ancillary benefits each agriculture job supports. Read More
Fruits
April 28, 2017
Organic Farms Continue To Grow
The 13% increase from 2015 to 2016 marks the highest growth rate in nearly 10 years. Read More
Citrus
April 27, 2017
The California Citrus Grower Defines Lea…
While HLB wreaked havoc elsewhere, the California citrus industry came together and formed an action plan. Read More
Nuts
April 27, 2017
Keep an Eye Out for Phytophthora in Your…
After several years of drought conditions, increased water salinity, and a wet winter, your nut orchard may be more susceptible to root rot than you think. Read More
Citrus
April 27, 2017
Trump Creates Agricultural Task Force
Panel to examine issues facing today’s growers including labor, food safety, and regulations. Read More
Citrus
April 26, 2017
Perdue Sworn in as Ag Secretary
USDA launches Twitter account to help promote the industry. Read More
Apples & Pears
April 26, 2017
Debunking the Myth of Calcium and Fruit …
Nutrient management and crop quality clearly go hand in hand. But not always in the ways you might think. In Read More
Crop Protection
April 26, 2017
A Guide to Experts Tips on Vegetable Ins…
Here's a resource to quickly reach advice on how to handle insect pests in most regions of the U.S. Read More
Berries
April 26, 2017
Tips To Manage Winter-Damaged Blueberrie…
While low-chill varieties in Southern states may have experienced freeze damage for the second year in a row, giving those plants extra care will help ensure a good start to the 2018 growing season. Read More
Potatoes
April 25, 2017
Frustrated by Overwintering Culls and Vo…
It sometimes seems that culls and volunteers survive even winter conditions, while your desired crop needs coddling. Taking a look at how feral potatoes behave will give you insights that will help you get the results you need for your crop. Read More
Pest Control
April 25, 2017
How to Manage Three Key Potato Pests
Learn identification and control strategies to protect your crop. Read More
Grapes
April 25, 2017
Examining the Effectiveness of Biologica…
Growing conditions in the East are breeding grounds for pathogens, and coupled with highly susceptible Vitis vinifera cultivars proves to make sustainable grape growing practices a challenge. Read More
Citrus
April 24, 2017
Who Will Be Florida’s next Woman of the …
Nomination period now open for longstanding recognition from FDACS. Read More