Uniting, Inspiring Industry at POTATO EXPO 2013

John Keeling

Five years ago, the potato industry took part in an experiment. The chip, seed, process, and fresh sectors came together for the first time under one roof to share information, build partnerships, and learn about the latest potato trends and research.

That pilot event, known as POTATO EXPO, has since attracted more than 5,000 attendees from close to two dozen countries who have turned a small, trial meeting into the largest conference and trade show for the potato industry held in North America.  

But what may seem like an obvious idea today was quite novel at the time. Previously, each sector held its own meeting during the winter, forcing many growers and industry members to spend their off-season flying around the country in order to talk with colleagues and network with potential business partners.
 
Setting Aside Differences

Regional differences melt away when potato growers from Maine understand that growers from Washington face similar production challenges. Sector distinctions become less of a barrier when Expo attendees hear from dynamic, nationally recognized speakers who provide compelling strategies on how to take a business to the next level. And competitors put aside their rivalries to learn to address challenges to the entire potato industry.

The Expo promotes communication and coordination among all segments of the industry, serves to strengthen the ability of growers to succeed in the domestic and global potato marketplace, and provides a practical platform for discussions about potato production, processing, and marketing.
This year’s meeting will be no different. To be held Jan. 9-11 in Caesars Palace in Las Vegas, NV, it will be the industry’s one-stop shop to network with high-level decision makers and get the most current information on a wide variety of industry issues and trends.

For example, this year, four specific market tracks — chip, process, seed, and fresh production — will allow attendees to choose from more than 20 breakout sessions so they target topics that are most applicable to their businesses.

In addition, this year’s trade show will feature more than 40,000 square feet of exhibition space, allowing the industry’s top companies to share their knowledge and help solve growers’ problems. The 2013 meeting will also feature a new addition to the popular trade show: the Expo Stage, which will showcase panels of growers, consumers, and experts discussing innovations and trends that impact the industry.  

Finally, attendees will learn from some of the most insightful and inspiring business professionals in their fields. As the Chairman and CEO of Yum! Brands (KFC, Pizza Hut and Taco Bell), Keynote Speaker David Novak will share the secrets of his unique leadership program so attendees can also empower their teams both professionally and personally.

General session speaker Ken Schmidt will motivate attendees to create a business culture that will help them stand out in a crowded marketplace, just as he did as the brand visionary for the Harley-Davidson Motor Co. Plus, leading food industry analyst Phil Lempert, “The Supermarket Guru,” will facilitate a live consumer panel discussion about how consumers feel about fresh potatoes, French fries, and chips — and how their attitudes affect purchasing habits.

For more information, go to www.POTATO-EXPO.com.  

Leave a Reply

Featured Stories

CucurbitsFight Phytophthora Blight Of Cucurbits
October 25, 2014
Learn how to identify, the survival and spread, as well as management methods for this disease. Read More
Varieties & RootstocksPlaying The Citrus Rootstock Market Has Risks And Rewards
October 24, 2014
Experimental material forcing producers to roll the dice. Read More
GrapesNorthern Grapes Project Receives $2.6 Million USDA Grant
October 24, 2014
Funds will help complete final two years of multistate effort. Read More
VegetablesEnza Zaden Field Day Highlights 25 Vegetable Varieties [Slideshow]
October 24, 2014
Seed breeder Enza Zaden hosted its 2014 variety showcase September 25th at the company’s research station in San Juan Bautista, California, with 250 Read More
Disease ControlWashington Concord Grape Growers Wrestle With Blackleaf
October 23, 2014
Physiological disorder manifested due to unusually hot and sunny summer. Read More
More Vegetables7 Green Bean Varieties Geared For Florida Growers
October 23, 2014
Leading vegetable seed companies highlight several high-performance selections for producers in the Sunshine State. Read More
MarketingTomato Survey Tracks Consumer Trends
October 23, 2014
Results indicate how labeling matters in purchasing decisions. Read More
CitrusFlorida Citrus Growers Get Box Tax Relief
October 23, 2014
Citrus Commission votes to put dollars back in producers’ hands to spur reinvestment. Read More
Farm ManagementBill Gates Uploading Lots Of Florida Farmland
October 22, 2014
Recent acquisition for the Microsoft icon involves more than 4,500 acres for nearly $28 million. Read More
GenNext GrowersRegister Now For The GenNext Growers Webcast
October 22, 2014
In the first installment of the GenNext Webcast Series, you will learn how to engage with lawmakers and ag associations to help shape a better future for your business and for agriculture. Read More

The Latest

CucurbitsFight Phytophthora Blight Of Cucurbits
October 25, 2014
Learn how to identify, the survival and spread, as well as management methods for this disease. Read More
Varieties & RootstocksPlaying The Citrus Rootstock Market Has Risks And Rewar…
October 24, 2014
Experimental material forcing producers to roll the dice. Read More
GrapesNorthern Grapes Project Receives $2.6 Million USDA Gran…
October 24, 2014
Funds will help complete final two years of multistate effort. Read More
VegetablesEnza Zaden Field Day Highlights 25 Vegetable Varieties …
October 24, 2014
Seed breeder Enza Zaden hosted its 2014 variety showcase September 25th at the company’s research station in San Juan Bautista, California, with 250 Read More
Disease ControlWashington Concord Grape Growers Wrestle With Blackleaf
October 23, 2014
Physiological disorder manifested due to unusually hot and sunny summer. Read More
More Vegetables7 Green Bean Varieties Geared For Florida Growers
October 23, 2014
Leading vegetable seed companies highlight several high-performance selections for producers in the Sunshine State. Read More
MarketingTomato Survey Tracks Consumer Trends
October 23, 2014
Results indicate how labeling matters in purchasing decisions. Read More
CitrusFlorida Citrus Growers Get Box Tax Relief
October 23, 2014
Citrus Commission votes to put dollars back in producers’ hands to spur reinvestment. Read More
Farm ManagementBill Gates Uploading Lots Of Florida Farmland
October 22, 2014
Recent acquisition for the Microsoft icon involves more than 4,500 acres for nearly $28 million. Read More
GenNext GrowersRegister Now For The GenNext Growers Webcast
October 22, 2014
In the first installment of the GenNext Webcast Series, you will learn how to engage with lawmakers and ag associations to help shape a better future for your business and for agriculture. Read More
FruitsAnnual Santa Maria Strawberry Meeting Approaching
October 22, 2014
The meeting will focus on IPM practices, weed management, updates on fumigation, and more. Read More
Apples & PearsUSApple’s AppletizeMe Personality Quiz Help Consumers…
October 22, 2014
Award-winning national apple month campaign returns with more featured varieties and informative videos. Read More
Farm ManagementUSDA Awards $18 Million To Stimulate Research And Devel…
October 22, 2014
The grants will provide resources to help small operations create breakthroughs, says USDA Secretary Tom Vilsack. Read More
CitrusEPA Launches Program To Reduce Pesticide Drift
October 22, 2014
The voluntary star-rating program aims to protect people, wildlife and the environment. Read More
CitrusMcCrometer Introduces New Ag Management Mobile App
October 22, 2014
The app displays data on weather, ET, soil moisture, water flow, and more. Read More
Apples & PearsNew York Apple Growers Partner With Grocer To Introduce…
October 22, 2014
First apples of this new variety to hit Wegmans stores as part of a marketing effort. Read More
CitrusAgriculture, Interior Departments Partner To Measure Co…
October 22, 2014
Goal is to provide science-based information for watershed wellness. Read More
Stone FruitIntroducing A Gem Of A Peach For Central Florida
October 22, 2014
The newest variety to come from the UF Stone Fruit Breeding Program is another “gem,” UFGem! This peach variety is Read More