Uniting, Inspiring Industry at POTATO EXPO 2013

John Keeling

Five years ago, the potato industry took part in an experiment. The chip, seed, process, and fresh sectors came together for the first time under one roof to share information, build partnerships, and learn about the latest potato trends and research.

That pilot event, known as POTATO EXPO, has since attracted more than 5,000 attendees from close to two dozen countries who have turned a small, trial meeting into the largest conference and trade show for the potato industry held in North America.  

But what may seem like an obvious idea today was quite novel at the time. Previously, each sector held its own meeting during the winter, forcing many growers and industry members to spend their off-season flying around the country in order to talk with colleagues and network with potential business partners.
 
Setting Aside Differences

Regional differences melt away when potato growers from Maine understand that growers from Washington face similar production challenges. Sector distinctions become less of a barrier when Expo attendees hear from dynamic, nationally recognized speakers who provide compelling strategies on how to take a business to the next level. And competitors put aside their rivalries to learn to address challenges to the entire potato industry.

The Expo promotes communication and coordination among all segments of the industry, serves to strengthen the ability of growers to succeed in the domestic and global potato marketplace, and provides a practical platform for discussions about potato production, processing, and marketing.
This year’s meeting will be no different. To be held Jan. 9-11 in Caesars Palace in Las Vegas, NV, it will be the industry’s one-stop shop to network with high-level decision makers and get the most current information on a wide variety of industry issues and trends.

For example, this year, four specific market tracks — chip, process, seed, and fresh production — will allow attendees to choose from more than 20 breakout sessions so they target topics that are most applicable to their businesses.

In addition, this year’s trade show will feature more than 40,000 square feet of exhibition space, allowing the industry’s top companies to share their knowledge and help solve growers’ problems. The 2013 meeting will also feature a new addition to the popular trade show: the Expo Stage, which will showcase panels of growers, consumers, and experts discussing innovations and trends that impact the industry.  

Finally, attendees will learn from some of the most insightful and inspiring business professionals in their fields. As the Chairman and CEO of Yum! Brands (KFC, Pizza Hut and Taco Bell), Keynote Speaker David Novak will share the secrets of his unique leadership program so attendees can also empower their teams both professionally and personally.

General session speaker Ken Schmidt will motivate attendees to create a business culture that will help them stand out in a crowded marketplace, just as he did as the brand visionary for the Harley-Davidson Motor Co. Plus, leading food industry analyst Phil Lempert, “The Supermarket Guru,” will facilitate a live consumer panel discussion about how consumers feel about fresh potatoes, French fries, and chips — and how their attitudes affect purchasing habits.

For more information, go to www.POTATO-EXPO.com.  

Leave a Reply

Featured Stories

FruitsCalifornia Growers Sue State Over Drought
October 30, 2014
They claim the State Water Resources Control Board illegally denied water deliveries. Read More
CucurbitsNew Watermelon Planting Program For The Southeast U.S.
October 30, 2014
Sakata seeking to make regional impact by providing in-demand material through several local producers. Read More
Leafy Vegetables3 Can’t-Miss Cabbage Varieties For Florida Growers
October 30, 2014
Reed's Seeds highlights a trio of high-performance selections for Sunshine State producers. Read More
Insect ControlTake Control Of Thrips In Your Greenhouse
October 30, 2014
Why such a foreboding title? Thrips, one of the tiniest pests of greenhouse crops, are the carrier of one of Read More
BerriesManage Black Root Rot Of Strawberry
October 30, 2014
Controls include preplant nematode analysis, three-to-five year crop rotations, and more. Read More
FruitsSexual Evolution May Bear More Fruit In The Orchard
October 30, 2014
Scientists take a closer look at genes and find new plant breeding possibilities. Read More
Apples & PearsWashington Apples To Restart Shipments To China
October 29, 2014
Agreement reached between U.S. and Chinese governments to reinstate market access after two-year absence. Read More
EquipmentEnter To Win A Kubota At The Washington State Horticultural Association Annual Meeting
October 29, 2014
Attendees have a chance to take home a new utility vehicle courtesy of Wilbur-Ellis and Western Fruit Grower. Read More
CitrusUSDA To Provide $4 Million For Honey Bee Habitat
October 29, 2014
The funds will go toward helping growers implement conservation practices to improve honey bee health. Read More
FruitsHuge California Drought Meeting Planned
October 29, 2014
State, federal officials to meet as forecasts for the coming year look bleak. Read More

The Latest

FruitsCalifornia Growers Sue State Over Drought
October 30, 2014
They claim the State Water Resources Control Board illegally denied water deliveries. Read More
CucurbitsNew Watermelon Planting Program For The Southeast U.S.
October 30, 2014
Sakata seeking to make regional impact by providing in-demand material through several local producers. Read More
Leafy Vegetables3 Can’t-Miss Cabbage Varieties For Florida Grower…
October 30, 2014
Reed's Seeds highlights a trio of high-performance selections for Sunshine State producers. Read More
Insect ControlTake Control Of Thrips In Your Greenhouse
October 30, 2014
Why such a foreboding title? Thrips, one of the tiniest pests of greenhouse crops, are the carrier of one of Read More
BerriesManage Black Root Rot Of Strawberry
October 30, 2014
Controls include preplant nematode analysis, three-to-five year crop rotations, and more. Read More
FruitsSexual Evolution May Bear More Fruit In The Orchard
October 30, 2014
Scientists take a closer look at genes and find new plant breeding possibilities. Read More
Apples & PearsWashington Apples To Restart Shipments To China
October 29, 2014
Agreement reached between U.S. and Chinese governments to reinstate market access after two-year absence. Read More
EquipmentEnter To Win A Kubota At The Washington State Horticult…
October 29, 2014
Attendees have a chance to take home a new utility vehicle courtesy of Wilbur-Ellis and Western Fruit Grower. Read More
CitrusUSDA To Provide $4 Million For Honey Bee Habitat
October 29, 2014
The funds will go toward helping growers implement conservation practices to improve honey bee health. Read More
FruitsHuge California Drought Meeting Planned
October 29, 2014
State, federal officials to meet as forecasts for the coming year look bleak. Read More
PotatoesNew CEO At Black Gold Farms, A Top 100 Grower
October 28, 2014
Eric Halverson takes the reins at the potato operation, while his father Gregg will remain president of the farm’s board of directors. Read More
FruitsValent U.S.A., MGK Enter Into Marketing Agreement
October 28, 2014
Valent U.S.A. to manage the marketing and sales of MGK’s crop protection line of insect control products beginning in April 2015. Read More
VegetablesMultistate Land-Grant University Research Project Contr…
October 28, 2014
The project began in the 1970s as a Regional Initiative and has since expanded Internationally. Read More
FruitsMichigan State Offers Online Database Of Tree Fruit Dis…
October 28, 2014
Search engine helps growers identify several issues in the orchard. Read More
Stone FruitStudy Examines How To Keep Sweet Cherries Fresh
October 28, 2014
Canadian researcher says cooling of sweet cherries is key to delivering a quality product. Read More
Protected AgricultureLED Lighting Symposium To Be Held At University Of Ariz…
October 27, 2014
Event to focus on LED lighting technologies for specialty crop production. Read More
Cucurbits11 Cool Cucurbits For Florida’s Climate
October 27, 2014
Leading vegetable seed companies highlight high-performance selections for growers in the Sunshine State. Read More
CitrusModern Agriculture Is A True Centerpiece Of Thanksgivin…
October 27, 2014
FFAA's Mary Hartney says take time during this holiday season to give thanks where thanks is due. Read More