Uniting, Inspiring Industry at POTATO EXPO 2013

John Keeling

Five years ago, the potato industry took part in an experiment. The chip, seed, process, and fresh sectors came together for the first time under one roof to share information, build partnerships, and learn about the latest potato trends and research.

That pilot event, known as POTATO EXPO, has since attracted more than 5,000 attendees from close to two dozen countries who have turned a small, trial meeting into the largest conference and trade show for the potato industry held in North America.  

But what may seem like an obvious idea today was quite novel at the time. Previously, each sector held its own meeting during the winter, forcing many growers and industry members to spend their off-season flying around the country in order to talk with colleagues and network with potential business partners.
 
Setting Aside Differences

Regional differences melt away when potato growers from Maine understand that growers from Washington face similar production challenges. Sector distinctions become less of a barrier when Expo attendees hear from dynamic, nationally recognized speakers who provide compelling strategies on how to take a business to the next level. And competitors put aside their rivalries to learn to address challenges to the entire potato industry.

The Expo promotes communication and coordination among all segments of the industry, serves to strengthen the ability of growers to succeed in the domestic and global potato marketplace, and provides a practical platform for discussions about potato production, processing, and marketing.
This year’s meeting will be no different. To be held Jan. 9-11 in Caesars Palace in Las Vegas, NV, it will be the industry’s one-stop shop to network with high-level decision makers and get the most current information on a wide variety of industry issues and trends.

For example, this year, four specific market tracks — chip, process, seed, and fresh production — will allow attendees to choose from more than 20 breakout sessions so they target topics that are most applicable to their businesses.

In addition, this year’s trade show will feature more than 40,000 square feet of exhibition space, allowing the industry’s top companies to share their knowledge and help solve growers’ problems. The 2013 meeting will also feature a new addition to the popular trade show: the Expo Stage, which will showcase panels of growers, consumers, and experts discussing innovations and trends that impact the industry.  

Finally, attendees will learn from some of the most insightful and inspiring business professionals in their fields. As the Chairman and CEO of Yum! Brands (KFC, Pizza Hut and Taco Bell), Keynote Speaker David Novak will share the secrets of his unique leadership program so attendees can also empower their teams both professionally and personally.

General session speaker Ken Schmidt will motivate attendees to create a business culture that will help them stand out in a crowded marketplace, just as he did as the brand visionary for the Harley-Davidson Motor Co. Plus, leading food industry analyst Phil Lempert, “The Supermarket Guru,” will facilitate a live consumer panel discussion about how consumers feel about fresh potatoes, French fries, and chips — and how their attitudes affect purchasing habits.

For more information, go to www.POTATO-EXPO.com.  

Leave a Reply

Featured Stories
Citrus
September 23, 2017
Family Citrus Farmers Face Tough Times [Opinion]
Dealing with a deadly disease is tough enough without extreme pressures from retailer/customers. Read More
SFWMD Big Cypress Basin pump station following Irma
Citrus
September 22, 2017
Water Management Concerns Flowing in Florida After Irma
Efforts mounted and executed to move gallons by the ton to protect property. Read More
Citrus display survey
Varieties & Rootstocks
September 22, 2017
Take Time to Survey the Latest Florida Citrus Varieties
The calendar is full of display day opportunities to learn, see, and do. Read More
Apples & Pears
September 22, 2017
Media Reflects Modern Society [Opinion]
Little about fruit growing — or any agriculture — appears because too few of us are willing to illuminate the media. Read More
Handfuls of Florida hops
Citrus
September 22, 2017
When it Comes to Growing, Florida Farmers Never Say Never
Let's raise a toast to the bold producers and researchers who are taking our industry beyond previously perceived crop viability boundaries to places once figured forbidden. Read More
Citrus
September 21, 2017
Hurricane Relief Fund Launched for Florida Farmworkers
Money raised will benefit Redlands Christian Migrant Association’s efforts to aid families in need. Read More
Paul and Derek Orsenigo
GenNext Growers
September 21, 2017
Advice for Taking Over the Family Farm
If you are considering joining and running your family business, here are some tips to ensure success. Read More
Picking fresh Florida blueberries
Berries
September 21, 2017
Ways Florida Blueberry Growers Can Elevate Their Message
Promotional efforts seek to harness power that drives the Sunshine State's ‘little blue dynamos.’ Read More
Inside the Horticulture field tour wagon at the 2016 Florida Ag Expo
Florida Ag Expo
September 21, 2017
Everything You Need to Know About the 2017 Florida Ag Expo
More education choices, flexible field tours, and networking opportunities to provide an enhanced attendee experience. Read More
Whiteflies on a leaf
Insect Control
September 20, 2017
Whitefly Troubles Go From Bad to Worse in Florida
Growers should have a plan for managing the pest from beginning to end of season. Read More
Grower Achievement Award
September 20, 2017
Ask Yourself: What Can I Do to Make Things Better?
Alan Jones, this year's recipient of American Vegetable Grower magazine's Grower Achievement Award, invites all growers to do what he does: Look in the mirror and ask," What can I do to make a positive impact on our industry?" Read More
Bacterial wilt symptoms on blueberry leaves
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt in Blueberries
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Citrus
September 19, 2017
Precision in Specialty Crops Gains Momentum
Here are some of the key drivers that may transform your farm in the years ahead. Read More
Fruits
September 19, 2017
EPA Mulls Restricting Dicamba Use
Proposal is a part of agency’s focus on reducing herbicide injury in vulnerable crops. Read More
Fruits
September 19, 2017
Washington State University Creates BMSB Management Resource Page
As populations grow in the state, university offers growers pest management advice. Read More
The Latest
Citrus
September 23, 2017
Family Citrus Farmers Face Tough Times […
Dealing with a deadly disease is tough enough without extreme pressures from retailer/customers. Read More
Citrus
September 22, 2017
Water Management Concerns Flowing in Flo…
Efforts mounted and executed to move gallons by the ton to protect property. Read More
Varieties & Rootstocks
September 22, 2017
Take Time to Survey the Latest Florida C…
The calendar is full of display day opportunities to learn, see, and do. Read More
Apples & Pears
September 22, 2017
Media Reflects Modern Society [Opinion]
Little about fruit growing — or any agriculture — appears because too few of us are willing to illuminate the media. Read More
Citrus
September 22, 2017
When it Comes to Growing, Florida Farmer…
Let's raise a toast to the bold producers and researchers who are taking our industry beyond previously perceived crop viability boundaries to places once figured forbidden. Read More
Citrus
September 21, 2017
Hurricane Relief Fund Launched for Flori…
Money raised will benefit Redlands Christian Migrant Association’s efforts to aid families in need. Read More
GenNext Growers
September 21, 2017
Advice for Taking Over the Family Farm
If you are considering joining and running your family business, here are some tips to ensure success. Read More
Berries
September 21, 2017
Ways Florida Blueberry Growers Can Eleva…
Promotional efforts seek to harness power that drives the Sunshine State's ‘little blue dynamos.’ Read More
Florida Ag Expo
September 21, 2017
Everything You Need to Know About the 20…
More education choices, flexible field tours, and networking opportunities to provide an enhanced attendee experience. Read More
Insect Control
September 20, 2017
Whitefly Troubles Go From Bad to Worse i…
Growers should have a plan for managing the pest from beginning to end of season. Read More
Grower Achievement Award
September 20, 2017
Ask Yourself: What Can I Do to Make Thin…
Alan Jones, this year's recipient of American Vegetable Grower magazine's Grower Achievement Award, invites all growers to do what he does: Look in the mirror and ask," What can I do to make a positive impact on our industry?" Read More
Berries
September 20, 2017
Getting to the Bottom of Bacterial Wilt …
Prolific plant pathogen now presenting a new challenge for Florida producers and researchers. Read More
Citrus
September 19, 2017
Precision in Specialty Crops Gains Momen…
Here are some of the key drivers that may transform your farm in the years ahead. Read More
Fruits
September 19, 2017
EPA Mulls Restricting Dicamba Use
Proposal is a part of agency’s focus on reducing herbicide injury in vulnerable crops. Read More
Fruits
September 19, 2017
Washington State University Creates BMSB…
As populations grow in the state, university offers growers pest management advice. Read More
Berries
September 19, 2017
UC Davis Strawberry Lawuit Settled
Former university breeders to return any crosses that used unpatented varieties and agree the school owns rights to them. Read More
Citrus
September 19, 2017
Hopes High for Hops Fresh From Florida
When it comes to alternative crop solutions, something good is brewing in the Sunshine State. Do you have what it takes to tap in? Read More
Apples & Pears
September 16, 2017
Researcher Finds Bacteria Can Stop Blue …
The natural bacterium found in soil can survive in cold storage; this promising biocontrol offers an alternative to chemical treatments. Read More